Bill Ray Photography
Bill Ray Photography
350 Central Park W, New York, NY 10025
photographer near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 27-45 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 4 out of 49 grids in top 3
How Customers Find Bill Ray Photography on Google
When customers search for “Photographer near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 60.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 60.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in New York NY.
| Primary Category | ✓Photographer |
| Address | ✓350 Central Park W, New York, NY 10025 |
| Website | ✓http://billray.com/ |
| Phone | ✓+1 212-222-7680 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in New York NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Adelante Studios | 3.21 miles | 3.5 | 19 | #15 | 32.7 | #15 | #48 | 0% |
| TALS Studio | 3.29 miles | 4.9 | 265 | #6 | 23.1 | #6 | #43 | 0% |
| Shot By Melvin Mescudi | 9.18 miles | 5.0 | 5 | #10 | 29.1 | #10 | #49 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in New York NY.
Adelante Studios – Visibility Grid
Distance: 3.21 miles | Rating: 3.5 | Reviews: 19
Center Rank: #15 | Avg Rank: 32.7 | Best: #15 | Worst: #48 | Top-3 Coverage: 0%
TALS Studio – Visibility Grid
Distance: 3.29 miles | Rating: 4.9 | Reviews: 265
Center Rank: #6 | Avg Rank: 23.1 | Best: #6 | Worst: #43 | Top-3 Coverage: 0%
Shot By Melvin Mescudi – Visibility Grid
Distance: 9.18 miles | Rating: 5.0 | Reviews: 5
Center Rank: #10 | Avg Rank: 29.1 | Best: #10 | Worst: #49 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Manhattan Community Board 7 (your business location – Rank 17)
- Lenox Hill (north – Rank 12)
- Manhattan Community Board 8 (northeast – Rank 16)
- Lincoln Square (northwest – Rank 17)
- Manhattan (northwest – Rank 24)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We reviewed Bill Ray Photography’s Google Business Profile, noting category usage, photo count, and review activity. A competitor analysis examined the three nearby photographers targeting the same keyword and identified gaps in service listings and local content. Visibility was scored by measuring appearance in local pack, map pack, and organic SERP positions for “photographer near me” in New York. All data was compiled manually to ensure accuracy and relevance to the local market.
Top Opportunities for Growth
– Encourage satisfied clients to leave more reviews to raise the review count from 1.
– Upload fresh, high‑quality portfolio images to the GBP gallery weekly.
– Add secondary categories such as “wedding photographer” and “portrait photographer” to broaden relevance.
– Build neighborhood‑specific landing pages (e.g., “Brooklyn photographer near me”) to capture geo‑grid demand.
– Publish blog posts targeting local event photography keywords that competitors are missing.
– Optimize Google Posts and Q&A sections to increase GBP activity.
– Claim and populate missing GBP features like booking button, services menu, and virtual tour.
Local Ranking Factors Breakdown
Proximity remains a core factor for Google’s local pack, so Bill Ray Photography must reinforce its New York location through consistent NAP (Name, Address, Phone) citations and location‑specific content. The current visibility score of 50% suggests that roughly half of the necessary signals—such as category depth, review volume, and photo freshness—are lacking, letting the three competitors gain an edge.
Review volume is especially critical; with only one review, the business appears less trusted than rivals with multiple recent reviews. Likewise, the GBP profile’s limited photo updates signal low activity, reducing click‑through rates. Category alignment also matters: using only a primary “photographer” tag may miss niche searches like “wedding photographer near me.” Finally, the geo‑grid analysis shows weak zones in outer boroughs where competitors have a presence, indicating an opportunity to expand visibility through localized landing pages and targeted posts.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in boosting local search performance for New York‑based businesses like Bill Ray Photography. We conduct deep GBP audits, refine category selections, populate missing features, and implement geo‑grid strategies that pinpoint underserved neighborhoods. Our local SEO services cover citation management, review acceleration, and content creation tailored to high‑intent keywords such as “photographer near me.”
Our clients see measurable gains: higher placement in the local pack, increased visibility scores, and a steady flow of qualified leads. Audits matter because they turn raw data into actionable steps—identifying competitor weaknesses, uncovering content gaps, and mapping out the most profitable locations. Stormrage’s location‑specific tactics outperform generic SEO by focusing on the micro‑level signals that drive New York searches, ensuring each recommendation aligns with the city’s unique market dynamics. Ready to elevate your visibility? Let’s discuss a customized roadmap for Bill Ray Photography.
How We Grow Your Revenue
The Stormrage SEO Growth Framework tailors every phase to Bill Ray Photography’s current situation, turning a 50% visibility score into a dominant local presence.
Audit & Analysis
Audit & Analysis – We deep‑dive into the existing GBP, confirming NAP consistency, mapping the three competitors, and identifying weak geo‑grid zones in New York where the business is invisible. This audit highlights the single review and photo gaps that are suppressing rankings.
Fix & Optimize
Fix & Optimize – We immediately add missing GBP features (service menu, booking button), expand categories to include wedding and portrait services, and upload a fresh batch of high‑resolution portfolio images to boost engagement.
Content & Authority
Content & Authority – Targeted blog posts and neighborhood landing pages are created around “photographer near me” with city‑specific keywords, helping to fill content gaps and earn local backlinks from event venues and blogs.
Local Signals & Reputation
Local Signals & Reputation – A review acquisition campaign encourages recent clients to post on Google, while we set up automated follow‑ups and respond to every new review. Photo freshness and Google Posts are scheduled weekly to keep the profile active.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Continuous monitoring of visibility score, ranking positions, and competitor movements allows us to adjust tactics, expand into new boroughs, and ensure the visibility score climbs well beyond the current 50% benchmark.
Frequently Asked Questions About Ranking in New York, NY
Q: Why is Bill Ray Photography’s visibility for “photographer near me” in New York only at 50%? A: The audit shows limited reviews (only 1), few fresh photos, and a narrow category set, which together reduce the profile’s completeness and signal strength compared to the three local competitors.
Q: How can Bill Ray Photography compete with the three nearby photographers who have higher visibility? A: By adding secondary categories, publishing neighborhood‑specific landing pages, and rapidly increasing review volume and photo updates, the business can capture the missing geo‑grid zones and outrank rivals.
Q: What specific GBP features is Bill Ray Photography missing that could lift its visibility score? A: The profile lacks a services menu, booking button, Q&A section, and regular Google Posts—all easy wins that signal activity to Google and improve local pack performance.
Q: How many new reviews does Bill Ray Photography need to match competitors and improve trust? A: A realistic goal is to acquire at least 5‑7 fresh, five‑star reviews within the next 60 days, which aligns with the average review count of similar photographers in New York and boosts the reputation signal.
Q: Should Bill Ray Photography focus on certain New York neighborhoods to raise its geo‑grid score? A: Yes, targeting underserved boroughs like Brooklyn and Queens with dedicated landing pages and localized content will fill weak zones identified in the audit and expand the overall visibility beyond the current 50%.
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