Billy Cotton
Billy Cotton
508 W 26th St #6b, New York, NY 10001
architect near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 50-75 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 9 out of 49 grids in top 3
How Customers Find Billy Cotton on Google
When customers search for “Architect near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 60.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 60.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in New York NY.
| Primary Category | ✓Architect |
| Address | ✓508 W 26th St #6b, New York, NY 10001 |
| Website | ✓http://www.billycotton.com/ |
| Phone | ✓+1 718-858-2263 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in New York NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Dameron Architecture | 3.31 miles | 5.0 | 1 | #11 | 28.6 | #11 | #46 | 0% |
| NYrender Architectural Services | 2.12 miles | 3.7 | 6 | #7 | 28.2 | #7 | #48 | 0% |
| Audrey Matlock Architect | 2.29 miles | 5.0 | 1 | #3 | 24.3 | #3 | #41 | 2.0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in New York NY.
Dameron Architecture – Visibility Grid
Distance: 3.31 miles | Rating: 5.0 | Reviews: 1
Center Rank: #11 | Avg Rank: 28.6 | Best: #11 | Worst: #46 | Top-3 Coverage: 0%
NYrender Architectural Services – Visibility Grid
Distance: 2.12 miles | Rating: 3.7 | Reviews: 6
Center Rank: #7 | Avg Rank: 28.2 | Best: #7 | Worst: #48 | Top-3 Coverage: 0%
Audrey Matlock Architect – Visibility Grid
Distance: 2.29 miles | Rating: 5.0 | Reviews: 1
Center Rank: #3 | Avg Rank: 24.3 | Best: #3 | Worst: #41 | Top-3 Coverage: 2.0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Chelsea (your business location – Rank 24)
- Holland Tunnel (northwest – Rank 21)
- Hudson Square (northwest – Rank 13)
- Greenwich Village (northeast – Rank 18)
- East Village (northeast – Rank 21)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We reviewed Billy Cotton’s Google Business Profile, noting its category, reviews, photos, and service areas. Competitor analysis involved comparing the three nearby architecture firms’ visibility, review count, and GBP completeness. Finally, we evaluated local visibility using the visibility score metric to gauge how often the business appears for the target keyword “architect near me.”
Top Opportunities for Growth
– Encourage satisfied clients to leave Google reviews to raise the total from 3 to at least 10.
– Add high‑resolution project photos and before‑after galleries to improve photo freshness.
– Expand the business categories to include “Residential Architect” and “Commercial Architect” for broader matching.
– Create dedicated landing pages for each borough (Manhattan, Brooklyn, Queens) targeting “architect near me” plus location modifiers.
– Publish a series of blog posts answering common design questions to fill content gaps around the keyword.
– Map out a geo‑grid analysis to identify underserved zip codes within the 5‑mile radius and target them with localized ads.
– Enable missing GBP features such as a FAQ section, booking button, and service menu to boost relevance.
Local Ranking Factors Breakdown
Local ranking for Billy Cotton hinges on proximity, category relevance, and the strength of its GBP signals. While the business is already listed as an architect, its limited review count (3) and modest photo inventory weaken its authority compared to the three competitors, who likely have more robust profiles. The visibility score of 52% indicates that the profile appears in roughly half of the relevant searches, suggesting room for improvement through richer content and stronger engagement metrics.
Proximity and geo‑grid strength also play a role; without a clear focus on specific neighborhoods, the algorithm may spread impression equity across the competitors. Enhancing the GBP with additional categories, localized landing pages, and a higher volume of fresh photos will improve relevance. Similarly, increasing review velocity and responding to existing reviews will signal trustworthiness. Together, these actions aim to lift the visibility score toward the 80‑90% range typical of top‑ranking firms in the New York market.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in boosting local visibility for New York‑based businesses like Billy Cotton. Our team conducts deep local SEO audits, optimizes Google Business Profiles, and performs geo‑grid analyses to pinpoint exactly where visibility can be expanded. By tailoring keyword strategies to hyper‑local searches, we help architects capture intent‑driven traffic that converts into project inquiries.
We work with boutique firms, service providers, and professional practices across New York, delivering measurable ranking gains, higher visibility scores, and a steady flow of qualified leads. Our data‑driven audits surface actionable insights—such as review acquisition plans, content gaps, and competitor signal tracking—so clients can prioritize the tactics that move the needle fastest. Because we blend local market expertise with proven SEO methodologies, our results consistently outpace generic, one‑size‑fits‑all approaches.
Ready to turn a 52% visibility score into a top‑three position for “architect near me”? Let Stormrage craft a custom roadmap that drives real customers to your office. Contact us for a free strategic session and see the difference focused local SEO can make.
How We Grow Your Revenue
Stormrage’s SEO Growth Framework is built around your specific needs as a New York architect looking to dominate the “architect near me” search.
Audit & Analysis
Audit & Analysis – We’ll deep‑dive into Billy Cotton’s GBP, extract the current visibility score of 52%, map competitor signals, and identify geo‑grid zones where impressions are low. This data forms the baseline for every subsequent action.
Fix & Optimize
Fix & Optimize – We’ll enrich the profile with additional categories, add a modern photo gallery, and complete missing GBP features like FAQs and a booking button, instantly improving completeness and trust signals.
Content & Authority
Content & Authority – Targeted landing pages for Manhattan, Brooklyn, and Queens will be created, plus a series of blog posts that answer common design questions, closing content gaps and boosting authority for the keyword.
Local Signals & Reputation
Local Signals & Reputation – A review acquisition campaign will be launched to grow the review count from 3 to at least 10, while we respond to existing feedback and encourage photo uploads from satisfied clients.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Ongoing monitoring of the visibility score, ranking positions, and competitor activity will inform monthly adjustments, ensuring the framework continuously pushes Billy Cotton toward top‑3 rankings and higher client conversion.
Frequently Asked Questions About Ranking in New York, NY
Q: Why is Billy Cotton’s architecture firm in New York only showing a 52% visibility score for “architect near me”? A: The current score reflects limited GBP completeness, a low review count (3), and sparse photo content, which together reduce the profile’s ability to appear in all relevant local searches.
Q: How can Billy Cotton compete with the three nearby architecture competitors who appear more often? A: By expanding categories, adding high‑quality project photos, publishing localized landing pages for each borough, and accelerating review acquisition, the firm can close the gap and outrank the competition.
Q: What specific GBP features is Billy Cotton missing that could improve its local ranking? A: The profile lacks an FAQ section, a booking button, a detailed service menu, and regularly updated photos—all of which are easy wins to boost relevance and user engagement.
Q: How many reviews should Billy Cotton aim for to strengthen its reputation in New York? A: Aiming for at least 10–15 genuine Google reviews, with consistent responses, will signal trust to both users and the algorithm, substantially improving the visibility score.
Q: Which neighborhoods in New York should Billy Cotton target to improve its geo‑grid performance? A: Focus on underserved zip codes within Manhattan, Brooklyn, and Queens where competitor density is lower, using localized landing pages and targeted ads to capture those searchers.
Q: Will adding more categories like “Residential Architect” and “Commercial Architect” help Billy Cotton rank for “architect near me”? A: Yes, broader category coverage aligns the business with more search intents, increasing the chances of appearing in varied local queries and raising the overall visibility percentage.
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