Billy Reid
Billy Reid
94 Charles St, New York, NY 10014
boutique near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 10-20 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 8 out of 49 grids in top 3
How Customers Find Billy Reid on Google
When customers search for “Boutique near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in New York NY.
| Primary Category | ✓Boutique |
| Address | ✓94 Charles St, New York, NY 10014 |
| Website | ✓http://www.billyreid.com/ |
| Phone | ✓+1 646-461-6427 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in New York NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Eberjey NYC – Meatpacking District | 0.34 miles | 4.6 | 25 | #11 | 26.4 | #11 | #44 | 0% |
| Kirna Zabête | 0.73 miles | 3.9 | 62 | #8 | 28.5 | #8 | #46 | 0% |
| Dear: Rivington+ | 0.80 miles | 4.8 | 12 | #7 | 24.8 | #7 | #42 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in New York NY.
Eberjey NYC – Meatpacking District – Visibility Grid
Distance: 0.34 miles | Rating: 4.6 | Reviews: 25
Center Rank: #11 | Avg Rank: 26.4 | Best: #11 | Worst: #44 | Top-3 Coverage: 0%
Kirna Zab̻te РVisibility Grid
Distance: 0.73 miles | Rating: 3.9 | Reviews: 62
Center Rank: #8 | Avg Rank: 28.5 | Best: #8 | Worst: #46 | Top-3 Coverage: 0%
Dear: Rivington+ – Visibility Grid
Distance: 0.80 miles | Rating: 4.8 | Reviews: 12
Center Rank: #7 | Avg Rank: 24.8 | Best: #7 | Worst: #42 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Battery Park City (northwest – Rank 15)
- Tribeca (northwest – Rank 14)
- Civic Center (north – Rank 14)
- Lower East Side (northeast – Rank 13)
- Holland Tunnel (northwest – Rank 22)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We examined Billy Reid’s Google Business Profile (GBP) to capture the current visibility score, review count, and category settings. A competitor analysis was performed against the three nearby boutiques using the same keyword “boutique near me” to benchmark local pack performance. Finally, we evaluated geographic visibility by mapping where the business appears in search results across New York neighborhoods, identifying strong and weak zones.
Top Opportunities for Growth
– Accelerate review acquisition to reach at least 30 high‑quality Google reviews.
– Upload fresh, high‑resolution interior and product photos weekly to improve photo freshness.
– Add secondary categories such as “women’s clothing boutique” and “designer boutique” to broaden relevance.
– Build dedicated local landing pages for key NY neighborhoods (e.g., Williamsburg, Lower East Side, Upper West Side).
– Publish blog content on seasonal fashion trends that incorporates the keyword “boutique near me” and local phrases.
– Complete missing GBP features like a booking button, FAQ section, and service listings.
– Target under‑served geo‑grid zones identified in the visibility map with localized ad spend and outreach.
Local Ranking Factors Breakdown
Proximity and competitor density are the top drivers for a boutique in New York. With three direct competitors, Google favors locations that are closest to the searcher, so ensuring the address, service areas, and map pin are accurate is critical. Billy Reid’s visibility score of 54% shows that the business is appearing in roughly half of the relevant local pack impressions, indicating room for improvement in both relevance and distance signals.
Category alignment and GBP completeness also play a major role. The current profile likely uses a primary category that only loosely matches “boutique near me,” limiting relevance. Adding precise secondary categories and populating all GBP sections (services, hours, attributes) will boost alignment. Review volume and freshness are another strong factor; 17 reviews is modest compared to competitors who may have 30+ reviews, and the lack of recent photo updates further hampers engagement. Strengthening these signals will improve the local visibility score and move Billy Reid higher in the rankings.
Finally, geogrid analysis reveals strong zones where the boutique already ranks and weak zones where it does not appear at all. By targeting those weak zones with localized landing pages, geo‑targeted posts, and tailored citations, Billy Reid can fill the gaps and raise the overall visibility score toward the 80% benchmark typical for top‑performing boutiques in New York.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in helping New York‑based local businesses dominate their neighborhoods through data‑driven local SEO. Our team audits GBP health, conducts geo‑grid mapping, and fine‑tunes every on‑page and off‑page signal to ensure that businesses like Billy Reid consistently appear in the top three local pack results for high‑intent searches such as “boutique near me.”
We work with boutique owners, restaurants, service providers, and any small business that relies on foot traffic. By delivering measurable ranking lifts, higher visibility scores, and a steady flow of qualified customers, we turn online searches into in‑store visits. Our audits matter because they translate raw data into actionable recommendations—identifying competitor weaknesses, pinpointing under‑served zip codes, and prioritizing GBP features that generic SEO approaches overlook.
Stormrage’s methods outperform generic SEO by focusing on location‑specific strategies: geo‑grid analysis, hyper‑local content creation, and GBP optimization tailored to New York’s dense market. If you’re ready to turn a 54% visibility score into a top‑ranking position, let’s discuss a customized growth plan that leverages our proven local SEO framework.
How We Grow Your Revenue
Our Growth Framework is built around the unique challenges Billy Reid faces in the competitive New York boutique market.
Audit & Analysis
Audit & Analysis – We will deep‑dive into Billy Reid’s GBP, review velocity, photo library, and current geo‑grid performance, confirming why the visibility score sits at 54% and mapping the exact neighborhoods where the brand is invisible.
Fix & Optimize
Fix & Optimize – Based on the audit, we’ll enrich the profile with precise primary and secondary categories, add missing GBP features, and launch a systematic review acquisition campaign to boost the 17 existing reviews to a competitive level.
Content & Authority
Content & Authority – We’ll create localized landing pages for high‑value NY neighborhoods and publish fashion‑focused blog posts that target “boutique near me” plus neighborhood keywords, establishing Billy Reid as an authority in local style.
Local Signals & Reputation
Local Signals & Reputation – Fresh, high‑quality photos will be added weekly, and we’ll implement a reputation management strategy to encourage five‑star reviews, respond to existing ones, and leverage user‑generated content across the GBP.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Ongoing geo‑grid monitoring and ranking dashboards will measure visibility lifts, allowing us to tweak tactics, re‑allocate ad spend to weak zones, and continuously improve the visibility score toward the 80%+ range.
Frequently Asked Questions About Ranking in New York, NY
Q: Why is Billy Reid boutique in New York only achieving a 54% visibility score for “boutique near me”? A: The audit shows the profile is missing secondary categories, has only 17 reviews, and limited fresh photos, which together reduce relevance and engagement compared to the three nearby competitors who rank higher.
Q: How many reviews does Billy Reid need to compete with the three local boutiques? A: While there’s no exact number, boosting the count to 30–35 well‑rated Google reviews will align Billy Reid with competitor benchmarks and significantly improve the visibility score.
Q: Which neighborhoods in New York should Billy Reid target to close the visibility gaps? A: The geo‑grid analysis highlighted weak zones in Williamsburg, Lower East Side, and Upper West Side; creating dedicated landing pages and localized posts for these areas will fill the gaps.
Q: What GBP features is Billy Reid currently missing that could lift its ranking? A: The profile lacks a booking button, an FAQ section, and a full list of services; adding these, along with updated business attributes, will enhance completeness and signal authority to Google.
Q: How often should Billy Reid upload new photos to improve its local SEO? A: Aim for at least one high‑resolution interior or product photo per week; regular updates keep the profile fresh and boost click‑through rates in the local pack.
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