BK Roofing & Remodeling
BK Roofing & Remodeling
19 Oriole Dr, Hackettstown, NJ 07840
roofing contractor near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 0-5 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 7 out of 49 grids in top 3
How Customers Find BK Roofing & Remodeling on Google
When customers search for “Roofing contractor near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in Hackettstown NJ.
| Primary Category | ✓Roofing Contractor |
| Address | ✓19 Oriole Dr, Hackettstown, NJ 07840 |
| Website | ✓https://bkroofingremodeling.com/ |
| Phone | ✓+1 862-245-3222 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in Hackettstown NJ:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Mile Square Roofing | 7.30 miles | 5.0 | 4 | #8 | 25.0 | #8 | #46 | 0% |
| Up and Above Contractors, LLC | 8.48 miles | 4.9 | 235 | #3 | 20.8 | #3 | #35 | 2.0% |
| George J. Keller & Sons LLC | 9.12 miles | 4.9 | 194 | #7 | 23.8 | #7 | #37 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in Hackettstown NJ.
Mile Square Roofing – Visibility Grid
Distance: 7.30 miles | Rating: 5.0 | Reviews: 4
Center Rank: #8 | Avg Rank: 25.0 | Best: #8 | Worst: #46 | Top-3 Coverage: 0%
Up and Above Contractors, LLC – Visibility Grid
Distance: 8.48 miles | Rating: 4.9 | Reviews: 235
Center Rank: #3 | Avg Rank: 20.8 | Best: #3 | Worst: #35 | Top-3 Coverage: 2.0%
George J. Keller & Sons LLC – Visibility Grid
Distance: 9.12 miles | Rating: 4.9 | Reviews: 194
Center Rank: #7 | Avg Rank: 23.8 | Best: #7 | Worst: #37 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We reviewed BK Roofing & Remodeling’s Google Business Profile, noting its current completeness, review count, and photo inventory. Next, we compared the business against its three local roofing competitors to gauge category usage and citation strength. Finally, we measured the visibility score across relevant local search terms, especially the target keyword “roofing contractor near me,” to identify gaps and strengths.
Top Opportunities for Growth
– Increase review acquisition rate to at least 30 reviews per year
– Add high‑resolution before/after project photos weekly
– Expand Google Business Profile categories to include “roof repair” and “home remodeling”
– Create localized landing pages for nearby towns (e.g., Washington, Bloomsbury, Hackettstown) targeting “roofing contractor near me”
– Produce blog content that addresses common roof maintenance questions for New Jersey homeowners
– Optimize geo‑grid by targeting zip codes 07840, 07845, and 07846 where visibility is weaker
– Enable missing GBP features such as Q&A, messaging, and a booking button
Local Ranking Factors Breakdown
Proximity and service relevance are primary drivers for a roofing contractor in Hackettstown. Because BK Roofing & Remodeling is physically near the searcher, the business can rank well if the Google Business Profile (GBP) fully reflects the roofing and remodeling services. However, the current review volume (13) is low compared to competitors, and the limited photo set signals less activity to Google, weakening the proximity advantage.
Category alignment and GBP completeness also play a crucial role. The profile currently lists only a broad category, missing specific tags like “roof repair” or “home remodeling” that competitors use. This misalignment reduces relevance for the target keyword “roofing contractor near me.” Additionally, the absence of GBP features such as Q&A, messaging, and a booking button limits user engagement signals. The visibility score of 50% indicates that the business is appearing in roughly half of the potential local queries, suggesting strong competition density in the three‑competitor set and several weak geo‑grid zones where the profile is not ranking.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in boosting the online presence of New York’s local service businesses through a data‑driven local SEO approach. We evaluate each client’s GBP, conduct geo‑grid analysis, and benchmark against nearby competitors to uncover precise growth levers. Our team then implements targeted optimizations—category refinement, review acceleration, photo refresh, and hyper‑local landing pages—that translate into measurable ranking improvements and higher customer acquisition.
New York businesses choose Stormrage because our audits surface actionable insights that generic SEO agencies overlook. By focusing on location‑specific signals, we help clients dominate their service area, capture the “near me” traffic, and convert online searches into booked jobs. Ready to lift your visibility beyond the current 50%? Let’s discuss a tailored plan that puts BK Roofing & Remodeling at the top of local search results.
How We Grow Your Revenue
Our Growth Framework is designed to turn BK Roofing & Remodeling’s current challenges into measurable wins.
Audit & Analysis
Audit & Analysis – We will deep‑dive into your GBP, review profile, and the geo‑grid for Hackettstown, confirming that the 50% visibility score aligns with actual keyword performance and pinpointing weak zip‑code zones.
Fix & Optimize
Fix & Optimize – We’ll add missing categories, activate GBP features (Q&A, messaging), and inject fresh, high‑resolution project photos to boost engagement and relevance.
Content & Authority
Content & Authority – Targeted blog posts and localized landing pages will address roofing‑specific queries for New Jersey homeowners, while citation building will strengthen authority against the three local competitors.
Local Signals & Reputation
Local Signals & Reputation – A systematic review‑generation campaign will raise your review count from 13 to a competitive level, and we’ll encourage satisfied customers to upload photos, reinforcing trust signals.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Ongoing monitoring of rankings, visibility score, and geo‑grid performance will allow us to tweak tactics quarterly, ensuring you continuously outpace competitors and move toward 100% local visibility.
Frequently Asked Questions About Ranking in Hackettstown, NY
Q: Why is BK Roofing & Remodeling in Hackettstown only achieving a 50% visibility score for “roofing contractor near me”? A: The audit shows a limited number of reviews, missing category tags, and few fresh photos, which together reduce relevance and engagement signals, keeping the visibility score at half of its potential.
Q: How can BK Roofing & Remodeling compete with the three local roofing competitors that appear higher in search results? A: By expanding GBP categories, adding the missing Q&A and booking features, accelerating review acquisition, and targeting weak zip‑code areas with localized landing pages, you can outmatch the competitors’ signals.
Q: What specific actions should BK Roofing & Remodeling take to improve its review count from 13 to a more competitive level? A: Implement an automated post‑service email asking clients for reviews, incentivize feedback with small discounts, and showcase a direct review link on your website and invoices to steadily increase the volume.
Q: Does adding more project photos really affect the local rankings for a roofing contractor in Hackettstown? A: Yes, fresh, high‑quality before/after photos signal active service delivery to Google, improve user click‑through rates, and directly boost the visibility score when combined with other GBP optimizations.
Q: Are there any geographic areas around Hackettstown where BK Roofing & Remodeling should focus its SEO efforts? A: The geo‑grid analysis highlights weaker visibility in zip codes 07840, 07845, and 07846. Creating localized content and obtaining reviews from customers in those zones will help close those gaps.
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