Blend Hair Studio
Blend Hair Studio
1844 Merrick Rd, Merrick, NY 11566
beauty salon near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 0-5 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 6 out of 49 grids in top 3
How Customers Find Blend Hair Studio on Google
When customers search for “Beauty salon near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 60.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 60.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in Merrick NY.
| Primary Category | ✓Beauty Salon |
| Address | ✓1844 Merrick Rd, Merrick, NY 11566 |
| Website | ✓http://blendhairstudioli.com/ |
| Phone | ✓+1 516-213-0061 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in Merrick NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Hugo Rich Organic Beauty salon | 0.04 miles | 3.9 | 7 | #10 | 28.2 | #10 | #43 | 0% |
| Luminez Salon | 0.67 miles | 4.8 | 147 | #4 | 24.4 | #4 | #46 | 0% |
| Brow Btch Inc | 0.71 miles | 4.9 | 127 | #9 | 25.6 | #9 | #40 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in Merrick NY.
Hugo Rich Organic Beauty salon – Visibility Grid
Distance: 0.04 miles | Rating: 3.9 | Reviews: 7
Center Rank: #10 | Avg Rank: 28.2 | Best: #10 | Worst: #43 | Top-3 Coverage: 0%
Luminez Salon – Visibility Grid
Distance: 0.67 miles | Rating: 4.8 | Reviews: 147
Center Rank: #4 | Avg Rank: 24.4 | Best: #4 | Worst: #46 | Top-3 Coverage: 0%
Brow Btch Inc – Visibility Grid
Distance: 0.71 miles | Rating: 4.9 | Reviews: 127
Center Rank: #9 | Avg Rank: 25.6 | Best: #9 | Worst: #40 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Shore Drive (northeast – Rank 12)
- Bellmore (northeast – Rank 11)
- Arthur Street (northwest – Rank 20)
- Lynn Court (north – Rank 12)
- Halyard Drive (northeast – Rank 11)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We began by reviewing Blend Hair Studio’s Google Business Profile to assess completeness, categories, photos, and existing reviews. Next, we analyzed the three nearby competitors’ profiles, citation density, and keyword usage to gauge market saturation. Finally, we evaluated the studio’s local visibility score of 57% against the “beauty salon near me” keyword to identify gaps in ranking and exposure.
Top Opportunities for Growth
– Encourage satisfied clients to leave Google reviews to increase the review count from 2.
– Add high‑resolution before/after hair photos and refresh them weekly for fresh content.
– Expand GBP categories to include “Hair Salon”, “Hair Styling”, and “Bridal Hair” for better relevance.
– Build a localized landing page targeting “beauty salon near me” with Merrick‑specific copy.
– Publish blog posts on trending hair styles that address content gaps around the target keyword.
– Use Google Posts and Q&A weekly to boost engagement and signal activity.
– Create geo‑grid citations in underserved Merrick ZIP codes to capture nearby search traffic.
Local Ranking Factors Breakdown
Proximity remains a core factor for local search, so Blend Hair Studio’s distance to Merrick residents directly influences its ability to rank for “beauty salon near me.” However, the studio’s current visibility score of 57% suggests it is lagging behind the three competitors, many of which likely have stronger category alignment and a higher volume of reviews. With only two reviews, the studio lacks the social proof that Google uses to assess trustworthiness, which hurts its ranking potential.
Google Business Profile completeness and freshness are also critical. The studio’s limited photo library and possibly missing secondary categories reduce its relevance signals. Additionally, competitor density in the Merrick area raises the bar for the visibility score; any weak geogrid zones—areas where the studio is not appearing in local pack results—amplify the challenge. Improving photo frequency, expanding categories, and boosting review velocity will strengthen these signals and help close the gap in the local visibility score.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in hyper‑local SEO for New York businesses, focusing on Google Business Profile optimization, geo‑grid analysis, and targeted content strategy. We audit each client’s profile, map competitor signals, and pinpoint the exact levers—like review acquisition, category tuning, and localized landing pages—that will lift visibility scores.
Our clients, from boutique salons to neighborhood cafés, see measurable improvements: higher rankings for core keywords, increased organic traffic, and a steady flow of new customers. We deliver data‑driven insights that turn audit findings into actionable roadmaps, ensuring every recommendation aligns with the specific market dynamics of the client’s location.
What sets Stormrage apart is our location‑first methodology. By combining geo‑grid heatmaps with deep knowledge of New York’s neighborhoods, we craft strategies that generic SEO firms overlook. The result is faster, more sustainable ranking gains that translate into real‑world foot traffic and revenue growth. Ready to boost your salon’s local presence? Let’s turn those insights into results.
How We Grow Your Revenue
Our Growth Framework is a step‑by‑step roadmap designed to lift Blend Hair Studio’s local performance.
Audit & Analysis
Audit & Analysis – We’ll deep‑dive into your GBP, confirming categories, photo assets, and the two existing reviews, while benchmarking against the three nearby competitors and mapping your current 57% visibility score across the Merrick geogrid.
Fix & Optimize
Fix & Optimize – We’ll expand your category set, upload a fresh gallery of before/after shots, and implement structured GBP features like services, appointment links, and Q&A to address completeness gaps and improve signal strength.
Content & Authority
Content & Authority – A localized landing page targeting “beauty salon near me” will be created, complemented by blog posts on hair trends in Merrick, earning backlinks from local fashion blogs to boost domain authority.
Local Signals & Reputation
Local Signals & Reputation – A systematic review acquisition plan will be launched, encouraging clients to leave Google reviews, while we schedule weekly Google Posts and manage citations in underserved ZIP codes to enhance geo‑grid coverage.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Monthly dashboards will track visibility score changes, review growth, and keyword rankings, allowing us to adjust tactics quickly and keep Blend Hair Studio ahead of the three local competitors.
Frequently Asked Questions About Ranking in Merrick, NY
Q: Why is my Blend Hair Studio in Merrick not ranking well for “beauty salon near me”? A: The low visibility score of 57%, only two reviews, and limited GBP categories mean Google sees fewer relevance and trust signals compared to the three local competitors.
Q: How can I compete with the three other salons near me in Merrick? A: Focus on building reviews, adding more high‑quality photos, expanding categories, and creating a Merrick‑specific landing page to capture search traffic that your competitors may be missing.
Q: What should I prioritize to raise my visibility score from 57%? A: Accelerate review acquisition, refresh your photo gallery weekly, and activate missing GBP features like services, Q&A, and regular Google Posts.
Q: Will adding more before/after hair photos improve my local SEO in Merrick? A: Yes, fresh, high‑resolution photos signal activity to Google and improve user engagement, both of which help lift your local pack rankings.
Q: How often should I ask clients for reviews to boost my ranking? A: Aim for a review request after each service, targeting at least one new review per week; this steady velocity will quickly increase your review count and credibility.
Ready to Improve Your Merrick Rankings?
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