Blowdye Salon
Blowdye Salon
3203 Lawson Blvd Suite 6, Oceanside, NY 11572
hair salon near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 27-45 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 2 out of 49 grids in top 3
How Customers Find Blowdye Salon on Google
When customers search for “Hair salon near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in Oceanside NY.
| Primary Category | ✓Hair Salon |
| Address | ✓3203 Lawson Blvd Suite 6, Oceanside, NY 11572 |
| Website | ✓https://www.blowdye.com/ |
| Phone | ✓+1 516-255-4247 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in Oceanside NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Bella Hair Salon | 0.66 miles | 4.9 | 24 | #4 | 22.9 | #4 | #39 | 0% |
| ZoneNee Beauty | 0.68 miles | 4.6 | 71 | #10 | 26.7 | #10 | #43 | 0% |
| Sanctuary Hair Collective | 0.89 miles | 5.0 | 19 | #4 | 23.4 | #4 | #37 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in Oceanside NY.
Bella Hair Salon – Visibility Grid
Distance: 0.66 miles | Rating: 4.9 | Reviews: 24
Center Rank: #4 | Avg Rank: 22.9 | Best: #4 | Worst: #39 | Top-3 Coverage: 0%
ZoneNee Beauty – Visibility Grid
Distance: 0.68 miles | Rating: 4.6 | Reviews: 71
Center Rank: #10 | Avg Rank: 26.7 | Best: #10 | Worst: #43 | Top-3 Coverage: 0%
Sanctuary Hair Collective – Visibility Grid
Distance: 0.89 miles | Rating: 5.0 | Reviews: 19
Center Rank: #4 | Avg Rank: 23.4 | Best: #4 | Worst: #37 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Evans Avenue (your business location – Rank 14)
- Louisiana Avenue (northeast – Rank 16)
- Empire Boulevard (northeast – Rank 19)
- Greentree Drive (northeast – Rank 12)
- West Boulevard (northwest – Rank 11)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We reviewed Blowdye Salon’s Google Business Profile, noting its current visibility score, review count, and category settings. Next, we benchmarked the salon against the three nearby competitors using the same keyword focus. Finally, we evaluated local visibility through a geogrid scan to pinpoint strong and weak zones within the Oceanside area.
Top Opportunities for Growth
– Encourage satisfied clients to leave reviews, aiming for at least 20 recent 5‑star comments.
– Upload fresh, high‑resolution before/after photos weekly to keep the profile visually engaging.
– Add relevant secondary categories such as “hair coloring salon” and “women’s hair salon” to broaden search relevance.
– Build localized landing pages for each surrounding neighborhood and ZIP code to capture geo‑specific traffic.
– Publish blog content targeting the phrase “hair salon near me” and specific services like balayage or highlights.
– Complete all missing Google Business Profile features, including Q&A, a direct booking button, and a detailed services list.
– Target under‑served geogrid zones on the north side of Oceanside with localized ad spend and citation building.
Local Ranking Factors Breakdown
Proximity and relevance remain core to local rankings: Blowdye Salon’s physical distance to searchers in Oceanside is strong, but its limited review volume (only six) weakens the trust signal compared to the three competitors. Category alignment is also a factor; the current primary category may not fully capture the range of services offered, reducing the salon’s ability to rank for specific queries like “hair coloring near me.”
Visibility score of 48% signals that the Google Business Profile is only half as visible as the top local contenders. Photo freshness, incomplete GBP features, and a narrow category set contribute to this gap. Additionally, the geogrid assessment shows solid performance in the central Oceanside district but weaker signals in the northern neighborhoods, where competitors may be more active. Increasing reviews, expanding categories, and adding localized content will directly improve these ranking drivers.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in elevating New York‑based local businesses through a data‑first approach to local SEO. We conduct deep GBP audits, optimize listings for every missing feature, and run geo‑grid analyses to pinpoint where visibility can be gained quickly. Our clients see measurable ranking lifts, higher visibility scores, and a steady flow of new customers from organic local search.
Our audits matter because they translate raw data into actionable recommendations tailored to each market’s competitive landscape. By focusing on location‑specific signals—like proximity, localized landing pages, and neighborhood‑level citation building—we outperform generic SEO tactics that ignore the nuances of local intent. When you partner with Stormrage, you gain a roadmap that turns your current 48% visibility into a top‑three position in Oceanside’s hair‑care market.
How We Grow Your Revenue
The Stormrage SEO Growth Framework is a step‑by‑step plan that turns audit insights into real‑world results for Blowdye Salon.
Audit & Analysis
Audit & Analysis – We will deep‑dive into your current GBP, extract the exact gaps (only 6 reviews, missing categories, limited photo updates) and map the geogrid zones where visibility is below 50%. This baseline guides every subsequent action.
Fix & Optimize
Fix & Optimize – We’ll instantly add secondary categories, populate all missing GBP fields (services, booking button, Q&A), and launch a review acquisition campaign to boost your review count to at least 20 in the next 90 days.
Content & Authority
Content & Authority – A series of hyper‑local landing pages and blog posts will be created around “hair salon near me” and specific services, filling content gaps and earning backlinks from local style blogs and directories.
Local Signals & Reputation
Local Signals & Reputation – Weekly photo uploads, a systematic request‑for‑review workflow, and engagement with Q&A will keep your profile fresh, while citation clean‑up will reinforce NAP consistency across Oceanside.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – We’ll monitor visibility score, ranking positions, and review velocity, adjusting GEO‑targeted ad spend and content focus each month to push the visibility score well above the current 48% and secure top‑ranked status.
Frequently Asked Questions About Ranking in Oceanside, NY
Q: Why is my Blowdye Salon in Oceanside not ranking well for “hair salon near me” despite being open for years? A: The audit shows a visibility score of only 48% and just six reviews, which are low signals for Google. Combined with limited category coverage and outdated photos, the profile lacks the authority that competitors enjoy.
Q: How can I compete with the three nearby salons that seem to dominate local search? A: Focus on the opportunities identified—add secondary categories, boost review count, and publish localized landing pages for each Ocean side neighborhood. These actions will close the gap in the geogrid zones where competitors are stronger.
Q: What should I prioritize to improve my 48% visibility score quickly? A: Prioritize gathering fresh 5‑star reviews and uploading new, high‑quality photos weekly. Completing all missing GBP features (services list, booking button, Q&A) also yields fast gains.
Q: Does my lack of content around “hair salon near me” affect my ranking in Oceanside? A: Yes. The audit reveals a content gap; creating blog posts and localized service pages targeting that exact phrase will provide the topical relevance Google looks for and raise your visibility score.
Q: Is there a specific area in Oceanside where my salon is underperforming? A: The geogrid analysis shows weaker signals in the northern part of Oceanside. Targeting that area with neighborhood‑specific landing pages and citation building can lift overall visibility.
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