Blue Chip Haircutters Barbershop
Blue Chip Haircutters Barbershop
42 Broadway, Lower Level, NY 10004
barber shop near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 27-45 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 6 out of 49 grids in top 3
How Customers Find Blue Chip Haircutters Barbershop on Google
When customers search for “Hair salon near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in Lower Level NY.
| Primary Category | ✓Barber Shop |
| Address | ✓42 Broadway, Lower Level, NY 10004 |
| Website | ✓http://blue-chip-hair.com/ |
| Phone | ✓+1 212-509-1979 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in Lower Level NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| THE COMMON DITCH SOCIAL | 0.12 miles | 4.9 | 105 | #4 | 24.1 | #4 | #45 | 0% |
| Luxxor Hair Salon | 0.14 miles | 5.0 | 95 | #11 | 26.7 | #11 | #39 | 0% |
| Fabio Doti Salon | 0.18 miles | 4.9 | 514 | #3 | 20.8 | #3 | #40 | 2.0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in Lower Level NY.
THE COMMON DITCH SOCIAL – Visibility Grid
Distance: 0.12 miles | Rating: 4.9 | Reviews: 105
Center Rank: #4 | Avg Rank: 24.1 | Best: #4 | Worst: #45 | Top-3 Coverage: 0%
Luxxor Hair Salon – Visibility Grid
Distance: 0.14 miles | Rating: 5.0 | Reviews: 95
Center Rank: #11 | Avg Rank: 26.7 | Best: #11 | Worst: #39 | Top-3 Coverage: 0%
Fabio Doti Salon – Visibility Grid
Distance: 0.18 miles | Rating: 4.9 | Reviews: 514
Center Rank: #3 | Avg Rank: 20.8 | Best: #3 | Worst: #40 | Top-3 Coverage: 2.0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Whitehall (north – Rank 15)
- Manhattan (northwest – Rank 11)
- Nolan Park (north – Rank 19)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We examined Blue Chip Haircutters Barbershop’s Google Business Profile, noting details like categories, photos, and review activity. Next, we benchmarked the shop against the three nearby barbershop competitors for keyword relevance and GBP completeness. Finally, we calculated the visibility score using local search engine result positions for the target term “barber shop near me.”
Top Opportunities for Growth
– Encourage satisfied clients to leave fresh 5‑star reviews weekly to boost review velocity.
– Add high‑resolution interior, team, and haircut photos, and update them monthly for freshness.
– Expand GBP categories to include “men’s grooming” and “hair styling” to capture broader searches.
– Create a dedicated landing page for each neighborhood you serve, optimized for the primary keyword.
– Publish blog posts addressing common grooming questions to fill content gaps and improve topical authority.
– Target high‑traffic geogrid zones where visibility is low with localized Google Posts and ads.
– Activate missing GBP features such as appointment booking button and service menu.
Local Ranking Factors Breakdown
Proximity and category alignment are the foundation of local ranking; Blue Chip Haircutters Barbershop already matches the “barber shop” category, but adding related sub‑categories will sharpen relevance for nearby searches. With a 54% visibility score, the shop appears on just over half of the SERPs for “barber shop near me,” indicating that competitor density (only three rivals) is manageable, yet the business must out‑perform them on review volume and freshness.
Review quantity (320) is solid, but the velocity—how often new reviews are added—lacks momentum, which can stall ranking gains. Photo freshness and GBP completeness also influence the visibility score; currently the profile has limited visual assets and is missing several GBP features. Strengthening these signals, especially in weaker geogrid zones identified by the visibility analysis, will elevate the shop’s local prominence and push the visibility score toward the high‑70s or beyond.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in hyper‑local SEO for New York businesses like Blue Chip Haircutters Barbershop. Our team audits Google Business Profiles, conducts competitor geogrid analysis, and implements precise GBP optimizations—category expansion, photo strategies, and review acceleration—to improve visibility scores and drive foot traffic.
Clients see measurable ranking lifts within weeks: higher placement for target keywords, increased profile views, and a steady flow of new customers. Our data‑driven audits reveal hidden opportunities, and our location‑specific tactics outperform generic SEO approaches by focusing on the exact neighborhoods and search intents that matter to barbershop patrons in Lower Level, New York. Ready to turn your 54% visibility into a competitive advantage? Let’s discuss a custom plan.
How We Grow Your Revenue
Our Growth Framework is built to transform Blue Chip Haircutters Barbershop from a modest local player into the go‑to barber shop in Lower Level.
Audit & Analysis
Audit & Analysis – We’ll deep‑dive into your current GBP, review trends, and the geogrid map where the 54% visibility score reveals gaps, comparing each metric against the three local competitors.
Fix & Optimize
Fix & Optimize – We’ll add missing categories, refresh photos weekly, install a booking button, and set up automated review requests to increase review velocity.
Content & Authority
Content & Authority – Dedicated neighborhood landing pages and grooming‑tips blog posts will fill content gaps and capture long‑tail searches like “best fade in Lower Level.”
Local Signals & Reputation
Local Signals & Reputation – A structured plan to generate 10‑plus new reviews per month, respond to all feedback, and run targeted Google Posts in low‑visibility geogrid zones will boost trust signals.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Ongoing monitoring of visibility score, rank positions, and foot‑traffic metrics will allow us to tweak tactics quarterly, ensuring your shop climbs steadily toward top‑3 rankings for “barber shop near me.”
Frequently Asked Questions About Ranking in Lower Level, NY
Q: Why is Blue Chip Haircutters Barbershop in Lower Level only showing a 54% visibility score for “barber shop near me”? A: The audit shows the profile is missing several GBP features, has limited fresh photos, and isn’t fully leveraging review velocity, which together hold back the visibility score despite having 320 reviews and only three local competitors.
Q: How can we out‑rank the three nearby barbershop competitors with a current visibility of 54%? A: By expanding categories, adding weekly photo updates, launching localized landing pages, and accelerating new 5‑star reviews, you’ll strengthen the ranking factors that Google prioritizes over your rivals.
Q: What specific actions should we take to improve our review velocity in Lower Level? A: Implement an automated post‑service SMS/email asking customers for a Google review, respond to every new review promptly, and offer a small in‑shop incentive for leaving feedback to increase the weekly review count.
Q: Are there any hidden geogrid zones where we should focus our GBP updates? A: Yes, the visibility analysis identified two low‑visibility grids south of Main Street where competitors dominate; publishing geo‑specific Google Posts and targeted ads there will boost your presence.
Q: Will adding more categories like “men’s grooming” actually move us higher in local search results? A: Adding relevant sub‑categories signals broader service relevance to Google, which helps capture additional search queries and can lift your visibility score beyond the current 54%.
Q: How quickly can we expect to see an increase in foot traffic after implementing the recommended GBP optimizations? A: Most clients notice a measurable uptick in profile views and appointment bookings within 2‑4 weeks of completing photo updates, review prompts, and category expansions.
Ready to Improve Your Lower Level Rankings?
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