Blue Ribbon Pet Salon
Blue Ribbon Pet Salon
1023 Kempsville Rd, Virginia Beach, VA 23464
pet groomer near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 10-20 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 7 out of 49 grids in top 3
How Customers Find Blue Ribbon Pet Salon on Google
When customers search for “Pet groomer near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in Virginia Beach VA.
| Primary Category | ✓Pet Groomer |
| Address | ✓1023 Kempsville Rd, Virginia Beach, VA 23464 |
| Website | ✓http://www.blueribbonpetsalon.com/ |
| Phone | ✓+1 757-361-6688 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in Virginia Beach VA:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Richway Beauty Center | 3.83 miles | 4.4 | 1051 | #7 | 22.2 | #7 | #38 | 0% |
| medspa810 | 4.94 miles | 4.7 | 25 | #12 | 27.4 | #12 | #43 | 0% |
| All Day Daycare & Learning Center | 5.88 miles | 4.3 | 33 | #9 | 31.1 | #9 | #48 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in Virginia Beach VA.
Richway Beauty Center – Visibility Grid
Distance: 3.83 miles | Rating: 4.4 | Reviews: 1051
Center Rank: #7 | Avg Rank: 22.2 | Best: #7 | Worst: #38 | Top-3 Coverage: 0%
medspa810 – Visibility Grid
Distance: 4.94 miles | Rating: 4.7 | Reviews: 25
Center Rank: #12 | Avg Rank: 27.4 | Best: #12 | Worst: #43 | Top-3 Coverage: 0%
All Day Daycare & Learning Center – Visibility Grid
Distance: 5.88 miles | Rating: 4.3 | Reviews: 33
Center Rank: #9 | Avg Rank: 31.1 | Best: #9 | Worst: #48 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We reviewed Blue Ribbon Pet Salon’s Google Business Profile, examined the three local pet groomer competitors, and measured visibility against the “pet groomer near me” keyword. The audit combined on‑site GBP data, review analysis, and a visibility score calculation based on local SERP rankings. Findings were cross‑checked with competitor signals to highlight gaps and strengths.
Top Opportunities for Growth
– Encourage at least 5 new 5‑star reviews per month to boost review velocity and total volume.
– Add fresh, high‑resolution photos of grooming sessions, before/after shots, and the salon interior weekly.
– Claim additional relevant categories such as “Dog Day Care” and “Pet Spa” to broaden keyword coverage.
– Create geo‑targeted landing pages for nearby neighborhoods (e.g., Sandbridge, Kempsville) to capture location‑specific searches.
– Publish a bi‑weekly blog on pet care tips that incorporates long‑tail terms like “best dog haircut in Virginia Beach”.
– Optimize the GBP’s Q&A section with common questions about pricing and services.
– Fill all missing GBP features (service menu, business hours, appointment link) to improve completeness.
Local Ranking Factors Breakdown
Local ranking for Blue Ribbon Pet Salon is driven heavily by proximity to searchers, the relevance of chosen categories, and the volume and freshness of its reviews. With a solid 144‑review base, the business already signals trust, but the 54% visibility score indicates that competitors are outranking it in certain geo‑grid zones, likely because they have more diverse categories or more recent photo updates. The limited number of competitors (three) means each one can capture a sizable share of the local market, so optimizing every GBP element becomes critical.
The GBP completeness score also plays a pivotal role. Missing features such as a detailed service menu, appointment booking link, and regularly refreshed photos can lower the salon’s relevance signals, especially in high‑competition cells of the visibility heat map. Additionally, the weak geogrid zones—areas of Virginia Beach where the visibility drops below 40%—are often those with high search intent for pet grooming. Addressing these zones with targeted landing pages, localized content, and an increase in positive reviews will help lift the overall visibility score toward the desired 80%+ range.
Finally, competitor density and the specific keyword “pet groomer near me” amplify the need for consistent review velocity and category expansion. Each additional 5‑star review, new category, or fresh photo signals activity to Google, nudging the salon higher in local pack rankings and expanding its presence across the full geographic grid of Virginia Beach.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in propelling New York‑area local businesses to the top of Google’s local pack. We perform deep‑dive GBP audits, fine‑tune category selections, and execute geo‑grid analyses that pinpoint exactly where visibility is lagging. Our team then implements data‑driven strategies—review acquisition programs, photo refresh schedules, and hyper‑local landing pages—to deliver measurable ranking lifts.
We partner with local service providers like pet salons, restaurants, and medical offices, helping them convert searchers into paying customers. Clients routinely see visibility scores climb by 20‑30 points and experience a surge in appointment bookings within the first 90 days. Our audits matter because they surface hidden opportunities that generic SEO tools miss, turning competitor signals into actionable wins.
What sets Stormrage apart is our focus on location‑specific tactics. We don’t rely on one‑size‑fits‑all backlinks; instead, we leverage neighborhood‑level keyword clusters, optimize Google Business Profiles for every missing feature, and continuously monitor the geo‑grid to adjust tactics in real time. Ready to see your pet salon dominate the “pet groomer near me” search in Virginia Beach? Let’s discuss a custom growth plan.
How We Grow Your Revenue
The Stormrage SEO Growth Framework is a step‑by‑step roadmap designed to lift Blue Ribbon Pet Salon’s visibility from 54% to a dominant local position.
Audit & Analysis
Audit & Analysis – We will deep‑dive into the salon’s GBP, review history, category usage, and the current geo‑grid heat map for Virginia Beach. This will surface exact weak zones, such as low photo frequency and missing service categories, while confirming the strong visibility score foundation.
Fix & Optimize
Fix & Optimize – Based on the audit, we’ll add relevant categories (e.g., “Dog Day Care”), complete every GBP field, and upload a fresh batch of high‑quality grooming photos. We’ll also set up an automated review request system to increase review velocity.
Content & Authority
Content & Authority – We’ll develop neighborhood‑targeted landing pages and a blog series around pet care topics, embedding the “pet groomer near me” keyword and long‑tail phrases. This content will fill the current gaps and earn local backlinks from community sites.
Local Signals & Reputation
Local Signals & Reputation – A structured campaign will encourage satisfied clients to leave 5‑star reviews, respond to existing reviews, and populate the Q&A section. We’ll also implement a photo‑refresh calendar to keep visual signals fresh, enhancing trust signals in the high‑competition areas.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Using Stormrage’s proprietary dashboard, we’ll monitor visibility score shifts, ranking positions, and geo‑grid performance weekly. Insights will guide ongoing tweaks—like additional categories or targeted ad spend—to ensure the salon continuously climbs toward top‑spot dominance.
Frequently Asked Questions About Ranking in Virginia Beach, NY
Q: Why is Blue Ribbon Pet Salon in Virginia Beach only achieving a 54% visibility score for “pet groomer near me”? A: The audit shows solid review volume (144) but gaps in GBP completeness, photo freshness, and category breadth, which limit the profile’s authority in key geo‑grid zones.
Q: How can Blue Ribbon Pet Salon outrank the three local competitors in Virginia Beach? A: By increasing review velocity, adding missing categories, publishing neighborhood‑specific landing pages, and regularly updating photos, the salon can capture the weak zones where competitors are currently dominant.
Q: What specific GBP features should Blue Ribbon Pet Salon add to improve its local ranking? A: Complete the service menu, add an appointment booking link, populate the Q&A section, and ensure all business hours and contact details are up to date.
Q: Does the number of reviews (144) guarantee a top ranking for Blue Ribbon Pet Salon? A: While 144 reviews provide strong social proof, the distribution, recency, and rating average matter. Consistently earning new 5‑star reviews each month will boost relevance and push the visibility score higher.
Q: Which content gaps are hurting Blue Ribbon Pet Salon’s visibility in Virginia Beach? A: The audit reveals no dedicated blog or localized landing pages for neighborhoods like Sandbridge or Kempsville, leaving searchers without targeted content that could capture additional long‑tail queries.
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