Blue&Black
Blue&Black
488 Court St, Brooklyn, NY 11231
barber shop near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 27-45 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 7 out of 49 grids in top 3
How Customers Find Blue&Black on Google
When customers search for “Barber shop near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in Brooklyn NY.
| Primary Category | ✓Barber Shop |
| Address | ✓488 Court St, Brooklyn, NY 11231 |
| Website | ✓http://www.blueandblack.com/ |
| Phone | ✓+1 347-987-4426 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in Brooklyn NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| BARBER’S PHILOSOPHY | 1.05 miles | 4.8 | 282 | #10 | 28.0 | #10 | #43 | 0% |
| Good Guy Barber | 1.08 miles | 4.7 | 39 | #9 | 28.9 | #9 | #43 | 0% |
| Clinton Street Barber Shop | 1.14 miles | 4.5 | 302 | #9 | 28.3 | #9 | #43 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in Brooklyn NY.
BARBER’S PHILOSOPHY – Visibility Grid
Distance: 1.05 miles | Rating: 4.8 | Reviews: 282
Center Rank: #10 | Avg Rank: 28.0 | Best: #10 | Worst: #43 | Top-3 Coverage: 0%
Good Guy Barber – Visibility Grid
Distance: 1.08 miles | Rating: 4.7 | Reviews: 39
Center Rank: #9 | Avg Rank: 28.9 | Best: #9 | Worst: #43 | Top-3 Coverage: 0%
Clinton Street Barber Shop – Visibility Grid
Distance: 1.14 miles | Rating: 4.5 | Reviews: 302
Center Rank: #9 | Avg Rank: 28.3 | Best: #9 | Worst: #43 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Carroll Gardens (your business location – Rank 14)
- Sunset Park (north – Rank 15)
- Greenwood Heights (northwest – Rank 14)
- South Slope (northeast – Rank 11)
- Brooklyn (northwest – Rank 22)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We reviewed Blue&Black’s Google Business Profile, noted its current visibility score, review count and category settings. We then compared these signals against the three nearby barber shop competitors to understand market positioning. Finally, we assessed local visibility by mapping keyword rankings for “barber shop near me” across the Brooklyn geo‑grid.
Top Opportunities for Growth
– Encourage customers to leave fresh reviews weekly to boost review velocity and maintain a high star rating.
– Add high‑resolution before/after haircut photos and update them monthly for freshness.
– Expand primary and secondary categories to include “Men’s Haircut”, “Women’s Haircut”, and “Hair Styling”.
– Create dedicated landing pages for each Brooklyn neighborhood served (e.g., Williamsburg, Bushwick, Bedford‑Stuyvesant).
– Publish blog posts on local grooming trends and seasonal styles to fill content gaps.
– Target under‑performing geo‑grid zones identified in the visibility map with localized ad spend and citations.
– Enable missing GBP features such as a booking button, service menu, and a “Posts” schedule.
Local Ranking Factors Breakdown
Proximity and category relevance are core to local rankings. Blue&Black’s current visibility score of 50% suggests that while the business appears in some local packs, it is not dominating the “barber shop near me” keyword in its immediate vicinity. Strengthening the primary category and adding relevant secondary categories will align the profile more closely with search intent, helping the algorithm place the shop in tighter proximity circles.
Review volume and velocity also play a pivotal role. With 210 reviews, Blue&Black has a solid foundation, but the lack of recent reviews can cause the profile to stagnate. Encouraging a steady influx of new 5‑star reviews will improve both the star rating and the perceived activity level, boosting the visibility score. Additionally, fresh photos and a complete GBP (including services, booking, and posts) signal an active business, which Google rewards with higher placement. Finally, competitor density – only three direct rivals – presents an opportunity: by optimizing weak geo‑grid zones and outperforming competitors in review count and GBP completeness, Blue&Black can push its visibility well beyond the current 50% benchmark.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in elevating local businesses across New York by combining rigorous local SEO audits with hands‑on GBP optimization. Our team conducts deep competitor analysis, maps geo‑grid performance, and creates bespoke content strategies that target neighborhood‑specific search intent. By focusing on review acquisition, image freshness, and category refinement, we help barbershops like Blue&Black capture a larger share of “barber shop near me” searches.
We work with owners of Brooklyn‑based boutiques, salons, and service providers who need measurable visibility gains. Our data‑driven approach delivers clear ranking improvements—often lifting visibility scores from the mid‑range to the top quartile—resulting in more foot traffic and higher revenue. Our audits matter because they translate raw data into actionable steps, and our location‑specific tactics outperform generic SEO by zeroing in on the micro‑markets that matter most to local customers. Ready to dominate your neighborhood? Let’s discuss a tailored plan that puts Blue&Black on the map.
How We Grow Your Revenue
Our tailored framework turns audit insights into real growth for Blue&Black.
Audit & Analysis
Audit & Analysis – We dive into the current GBP, evaluate the 50% visibility score, map the three competitors, and pinpoint under‑served Brooklyn zip codes where search interest is high but presence is low.
Fix & Optimize
Fix & Optimize – We update categories, add missing GBP features (booking button, service menu), and refresh photos to reflect the shop’s modern style, instantly improving profile completeness.
Content & Authority
Content & Authority – We produce neighborhood‑focused landing pages and blog posts on grooming trends, filling content gaps and earning backlinks from local lifestyle blogs.
Local Signals & Reputation
Local Signals & Reputation – We launch a review velocity program encouraging weekly 5‑star reviews, respond to all feedback, and schedule regular Google Posts to keep the profile active.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – We monitor visibility score, keyword rankings, and geo‑grid performance weekly, adjusting ad spend and citation building to continuously push the visibility above 70% and outpace the three rivals.
Frequently Asked Questions About Ranking in Brooklyn, NY
Q: Why is my barber shop in Brooklyn only showing a 50% visibility score for “barber shop near me”? A: The current visibility score reflects incomplete GBP details and limited recent activity; adding fresh photos, expanding categories, and encouraging new reviews will signal relevance to Google and improve rankings.
Q: How can Blue&Black compete with the three nearby barber shops that appear higher in local packs? A: By outperforming them in review velocity, GBP completeness, and targeting underserved Brooklyn neighborhoods with dedicated landing pages, you can capture search share that they’re missing.
Q: What specific GBP features am I missing that could boost my visibility? A: Adding a booking button, detailed service menu, regular Google Posts, and a well‑structured photo album are key features that most competitors overlook and will lift your profile.
Q: Does my 210‑review count help my ranking, and what should I do next? A: Yes, the volume is strong, but the lack of recent reviews limits impact; aim for at least 5 new 5‑star reviews per week to keep the profile lively and improve the score.
Q: Should I focus on any particular Brooklyn neighborhoods to improve my geo‑grid performance? A: Target neighborhoods where the audit shows low visibility—like Bushwick and Bedford‑Stuyvesant—by creating localized landing pages and acquiring citations specific to those areas.
Q: How quickly can I expect my visibility score to rise after implementing the recommended changes? A: Most clients see measurable improvements within 4‑6 weeks as Google indexes fresh content, reviews, and photos, especially when combined with a focused review acquisition plan.
Ready to Improve Your Brooklyn Rankings?
Want your Brooklyn business to rank higher? Schedule your free NYC Local SEO consultation.