BOCKERWAY
BOCKERWAY
BOCKERWAY hair salon, 125 E 4th St, New York, NY 10003
hair salon near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 27-45 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 8 out of 49 grids in top 3
How Customers Find BOCKERWAY on Google
When customers search for “Hair salon near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in 125 E 4th St New.
| Primary Category | ✓Hair Salon |
| Address | ✓BOCKERWAY hair salon, 125 E 4th St, New York, NY 10003 |
| Website | ✓https://www.bockerway.net/ |
| Phone | ✓+1 347-387-2032 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in 125 E 4th St New:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Filament Hair Salon | 0.04 miles | 4.4 | 137 | #9 | 24.8 | #9 | #40 | 0% |
| MEY New York | 0.06 miles | 5.0 | 1061 | #4 | 23.7 | #4 | #39 | 0% |
| Rogue House Salon | 0.13 miles | 4.9 | 364 | #3 | 22.9 | #3 | #39 | 2.0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in 125 E 4th St New.
Filament Hair Salon – Visibility Grid
Distance: 0.04 miles | Rating: 4.4 | Reviews: 137
Center Rank: #9 | Avg Rank: 24.8 | Best: #9 | Worst: #40 | Top-3 Coverage: 0%
MEY New York – Visibility Grid
Distance: 0.06 miles | Rating: 5.0 | Reviews: 1061
Center Rank: #4 | Avg Rank: 23.7 | Best: #4 | Worst: #39 | Top-3 Coverage: 0%
Rogue House Salon – Visibility Grid
Distance: 0.13 miles | Rating: 4.9 | Reviews: 364
Center Rank: #3 | Avg Rank: 22.9 | Best: #3 | Worst: #39 | Top-3 Coverage: 2.0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- East Village (your business location – Rank 17)
- Financial District (northwest – Rank 19)
- Brooklyn (northeast – Rank 23)
- Manhattan (northwest – Rank 21)
- Two Bridges (northeast – Rank 13)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We examined BOCKERWAY’s Google Business Profile, noting its current visibility score, review count, and category usage. Parallel competitor research identified three nearby hair‑salon listings and compared their GBP completeness, ratings, and local signals. Finally, we evaluated the salon’s overall visibility by mapping keyword performance for “hair salon near me” across the New York geogrid.
Top Opportunities for Growth
– Encourage a steady flow of new reviews to push the total beyond 70 and improve review velocity.
– Add high‑resolution before/after styling photos and update them monthly to boost photo freshness.
– Expand GBP categories to include “women’s hair salon” and “men’s hair salon” for broader relevance.
– Create localized landing pages for neighborhoods like Williamsburg, Bushwick, and Greenpoint to capture geo‑specific searches.
– Publish blog posts targeting “hair trends 2025” and “NYC hair color ideas” to fill content gaps.
– Target weak geogrid zones identified in downtown Brooklyn by encouraging check‑ins and geo‑tagged posts.
– Enable missing GBP features such as booking button, services menu, and Q&A section.
Local Ranking Factors Breakdown
Proximity remains a core factor; BOCKERWAY’s distance to searchers in New York neighborhoods directly influences its ranking for “hair salon near me.” With three strong local competitors, the salon must differentiate through complete and accurate Google Business Profile information, including precise service categories and up‑to‑date contact details.
Review volume and velocity also play a pivotal role. While 55 reviews provide a solid foundation, the competitor set likely has higher recent review activity, which can tilt the local pack in their favor. Fresh, high‑quality photos and a robust set of GBP features (booking, services list, Q&A) further signal relevance to Google’s algorithm.
Finally, the visibility score of 51% indicates that BOCKERWAY is appearing for roughly half of the relevant local queries. Weak geogrid zones where the salon is under‑represented highlight opportunities to boost signals such as check‑ins, local citations, and neighborhood‑specific content, thereby improving the overall local visibility score.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in eleving New York‑based local businesses like BOCKERWAY through hyper‑targeted local SEO strategies. Our team conducts deep GBP audits, refines category selection, and implements geo‑grid analysis to pinpoint underserved neighborhoods, ensuring that each listing captures the right local intent. By pairing technical optimization with rich, location‑specific content, we drive measurable ranking lifts and attract more walk‑ins and online bookings.
We serve salons, restaurants, retail shops, and other small enterprises across New York, delivering clear ROI through higher visibility scores, increased review velocity, and stronger local signal profiles. Our data‑driven audits surface competitor weaknesses and untapped keyword opportunities, allowing us to craft actionable roadmaps that generic SEO approaches miss. With Stormrage, you benefit from local market expertise, continuous performance tracking, and a partnership focused on turning searchers into loyal customers. Ready to boost your salon’s presence? Let’s discuss a tailored growth plan.
How We Grow Your Revenue
Our Growth Framework is tailored to BOCKERWAY’s current standing and aims to push visibility well beyond the current 51%.
Audit & Analysis
Audit & Analysis – We’ll deep‑dive into BOCKERWAY’s GBP, confirming category accuracy, reviewing the 55 existing reviews, and mapping the geogrid to highlight underserved New York zones. This baseline assessment also benchmarks against the three local competitors.
Fix & Optimize
Fix & Optimize – Immediate actions include adding missing GBP features (booking button, services menu), refreshing photo galleries, and expanding categories to capture both men’s and women’s hair services. We’ll also implement a review acquisition cadence to boost review velocity.
Content & Authority
Content & Authority – Develop localized landing pages for Williamsburg, Bushwick, and Greenpoint, each optimized for “hair salon near me” and embedded with neighborhood‑specific keywords. Complementary blog posts on NYC hair trends will fill content gaps and attract organic traffic.
Local Signals & Reputation
Local Signals & Reputation – Launch a structured outreach program encouraging satisfied clients to leave timely reviews, while leveraging Instagram check‑ins and Google Posts to amplify local signals in weak geogrid zones.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Set up continuous monitoring of visibility score, rankings, and competitor movements. Monthly reports will inform iterative tweaks, ensuring BOCKERWAY steadily climbs the local pack and converts more searchers into clients.
Frequently Asked Questions About Ranking in New York, NY
Q: Why is BOCKERWAY’s hair salon near me ranking at only 51% visibility in New York? A: The current visibility score reflects gaps in GBP completeness, limited recent reviews, and under‑optimized neighborhood signals; improving these areas will lift the score.
Q: How can BOCKERWAY compete with the three nearby hair salons that appear higher in local searches? A: By expanding categories, adding fresh photos, increasing review velocity, and creating localized landing pages for key Brooklyn neighborhoods, BOCKERWAY can outrank the competitors.
Q: What is the most effective way for BOCKERWAY to boost its 55 reviews to improve local ranking? A: Implement a systematic post‑service email asking clients for reviews, offer in‑store reminders, and respond to every review promptly to increase both quantity and quality.
Q: Are there specific New York neighborhoods where BOCKERWAY is missing out on potential customers? A: Yes, the geogrid analysis shows weaker signals in Williamsburg, Bushwick, and Greenpoint; targeted content and check‑ins in these areas can capture more local traffic.
Q: Which Google Business Profile features is BOCKERWAY currently missing that could improve its ranking? A: Adding a direct booking button, a detailed services menu, and an active Q&A section are critical missing features that signal relevance to Google.
Q: How soon can BOCKERWAY expect to see improvement after addressing the identified weak areas? A: Most businesses see measurable gains in visibility and ranking within 4‑6 weeks after implementing review, photo, and content optimizations.
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