Bill White Roofing & Waterproofing
Bill White Roofing & Waterproofing
61-43 186th St Suite 530, Queens, NY 11365
roofing contractor near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 27-45 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 6 out of 49 grids in top 3
How Customers Find Bill White Roofing & Waterproofing on Google
When customers search for “Roofing contractor near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
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Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in Queens NY.
| Primary Category | ✓Roofing Contractor |
| Address | ✓61-43 186th St Suite 530, Queens, NY 11365 |
| Website | ✓https://www.roofingcompanyqueensny.com/ |
| Phone | ✓+1 917-263-0947 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in Queens NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Charles Stewart Roofing | 0.00 miles | 5.0 | 12 | #5 | 20.0 | #5 | #36 | 0% |
| HK Builders: Best Roofing Company in Queens & Siding Repair Flushing | 0.00 miles | 4.8 | 93 | #6 | 25.7 | #6 | #42 | 0% |
| Major Homes Corporation | 1.05 miles | 4.9 | 401 | #9 | 25.0 | #9 | #46 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in Queens NY.
Charles Stewart Roofing – Visibility Grid
Distance: 0.00 miles | Rating: 5.0 | Reviews: 12
Center Rank: #5 | Avg Rank: 20.0 | Best: #5 | Worst: #36 | Top-3 Coverage: 0%
HK Builders: Best Roofing Company in Queens & Siding Repair Flushing – Visibility Grid
Distance: 0.00 miles | Rating: 4.8 | Reviews: 93
Center Rank: #6 | Avg Rank: 25.7 | Best: #6 | Worst: #42 | Top-3 Coverage: 0%
Major Homes Corporation – Visibility Grid
Distance: 1.05 miles | Rating: 4.9 | Reviews: 401
Center Rank: #9 | Avg Rank: 25.0 | Best: #9 | Worst: #46 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Fresh Meadows (your business location – Rank 13)
- Queens (northeast – Rank 11)
- Terrace Heights (northeast – Rank 19)
- Pomonok (northwest – Rank 15)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We examined Bill White Roofing & Waterproofing’s Google Business Profile, catalogued its reviews, photos, categories, and service areas, then compared these signals against the three primary local competitors. Next, we performed a visibility assessment by tracking keyword rankings for “roofing contractor near me” across Queens and adjacent ZIP codes. Finally, we mapped the geo‑grid performance to pinpoint strong and weak zones in the local search landscape.
Top Opportunities for Growth
– Encourage satisfied customers to leave fresh reviews weekly to boost review velocity and increase the total count beyond 21.
– Add high‑resolution before/after project photos and update them monthly to improve photo freshness.
– Expand Google Business Profile categories to include “Waterproofing contractor” and “Roof repair” for tighter keyword alignment.
– Create dedicated landing pages for each Queens neighborhood (e.g., Astoria, Flushing) targeting the “roofing contractor near me” keyword.
– Publish blog posts that address common roofing and waterproofing FAQs to close content gaps.
– Optimize the GBP’s Q&A section and add missing attributes like service area boundaries and business hours.
– Conduct a competitor signal audit to replicate successful citation sources used by the three local rivals.
Local Ranking Factors Breakdown
Proximity and relevance remain the core drivers for local search. Bill White Roofing & Waterproofing serves Queens, but the visibility score of 52% suggests that the business is not fully leveraging its geographic advantage. Strengthening the Google Business Profile with additional, accurate service area polygons and ensuring the primary keyword “roofing contractor near me” appears in the business description will improve proximity relevance.
Category alignment also plays a critical role. Currently, the profile may only list a generic roofing category; adding specific tags like “Waterproofing contractor” and “Roof repair” aligns the business with a broader set of search intents. Review volume, while modest at 21, is decent, but the lack of recent reviews can dampen the signal. Fresh, positive reviews boost trust and increase the profile’s prominence in the crowded competitor set of three nearby firms. Lastly, the geo‑grid analysis shows strong zones in western Queens but weaker signals in northern neighborhoods, indicating an opportunity to grow visibility by targeting those under‑served areas with localized landing pages and citation building.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in hyper‑local SEO for New York businesses like Bill White Roofing & Waterproofing. We conduct detailed GBP audits, optimize categories, photos, and service area maps, and implement geo‑grid strategies that push visibility scores above the industry median. Our team also builds localized landing pages, gathers genuine reviews, and crafts content that fills industry‑specific gaps, delivering measurable ranking lifts and more qualified calls.
We serve brick‑and‑mortar firms across New York, from contractors to restaurants, helping them dominate the “near me” searches that drive foot traffic. Our data‑driven audits reveal competitor weaknesses and untapped local intent, turning insights into actionable recommendations that produce real results—higher rankings, increased online visibility, and a steady flow of new customers. Because we blend local market expertise with proprietary geo‑grid analysis, our methods outperform generic SEO approaches and consistently out‑rank competitors.
Ready to elevate your local presence? Let Stormrage design a custom growth plan that turns your 52% visibility score into a market‑leading position, attracting more Queens homeowners seeking reliable roofing and waterproofing services.
How We Grow Your Revenue
Stormrage’s SEO Growth Framework is tailored to unlock the full potential of Bill White Roofing & Waterproofing in Queens.
Audit & Analysis
Audit & Analysis – We will deep‑dive into your current GBP, review history, photo library, and geo‑grid performance, benchmarking against the three local rivals to pinpoint exact visibility gaps.
Fix & Optimize
Fix & Optimize – We’ll update categories, upload fresh project photos, enrich the business description with the “roofing contractor near me” keyword, and fine‑tune service area polygons to capture more nearby searches.
Content & Authority
Content & Authority – Our team will create neighborhood‑specific landing pages and publish a series of roofing and waterproofing guides that answer common homeowner questions, building topical authority and addressing content gaps.
Local Signals & Reputation
Local Signals & Reputation – We’ll implement a review acquisition campaign to increase both volume and velocity, optimize the Q&A section, and secure citations on relevant local directories to amplify trust signals.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Ongoing monitoring of keyword rankings, visibility score trends, and geo‑grid shifts will allow us to adjust tactics quarterly, ensuring your visibility climbs steadily above the 52% baseline.
Frequently Asked Questions About Ranking in Queens, NY
Q: Why is my roofing contractor business in Queens only achieving a 52% visibility score? A: The audit shows that while you have a solid base of 21 reviews, there are gaps in category optimization, fresh photos, and localized landing pages, which together limit your visibility against the three nearby competitors.
Q: How can I increase my review count to compete with other Queens roofing contractors? A: Implement a post‑service email request asking satisfied customers for a Google review, aim for at least three new reviews per month, and respond promptly to all feedback to improve review velocity.
Q: What local landing pages should I create to boost my “roofing contractor near me” rankings in Queens? A: Target high‑search neighborhoods such as Astoria, Flushing, and Jamaica with dedicated pages that include the keyword, service details, and project photos specific to each area.
Q: Are my current Google Business Profile categories limiting my ability to rank for waterproofing services? A: Yes, adding “Waterproofing contractor” and “Roof repair” as secondary categories will align your profile with more search intents and help capture additional local traffic.
Q: How does the geo‑grid analysis affect my strategy against the three local competitors? A: The geo‑grid shows stronger visibility in western Queens but weaker presence in northern sections; focusing citation building and localized content in those weaker zones will close the gap and improve overall visibility.
Ready to Improve Your Queens Rankings?
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