Blyssom by Shapel LLC
Blyssom by Shapel LLC
None, None
health and beauty shop near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 50-75 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 7 out of 49 grids in top 3
How Customers Find Blyssom by Shapel LLC on Google
When customers search for “Spa near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in None.
| Primary Category | ✓Health And Beauty Shop |
| Address | ✓None, None |
| Website | ✓https://www.blyssombyshapel.com/ |
| Phone | ✓+1 347-878-1344 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in None:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Play Bar Boutique Spa | 1.04 miles | 4.7 | 32 | #8 | 24.6 | #8 | #40 | 0% |
| Green Spa on the Go Spa Studio & Mobile Spa (appointment only) | 1.34 miles | 5.0 | 44 | #5 | 24.2 | #5 | #43 | 0% |
| C Bodied It Body Sculpting | 1.57 miles | 5.0 | 13 | #3 | 23.8 | #3 | #38 | 2.0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in None.
Play Bar Boutique Spa – Visibility Grid
Distance: 1.04 miles | Rating: 4.7 | Reviews: 32
Center Rank: #8 | Avg Rank: 24.6 | Best: #8 | Worst: #40 | Top-3 Coverage: 0%
Green Spa on the Go Spa Studio & Mobile Spa (appointment only) – Visibility Grid
Distance: 1.34 miles | Rating: 5.0 | Reviews: 44
Center Rank: #5 | Avg Rank: 24.2 | Best: #5 | Worst: #43 | Top-3 Coverage: 0%
C Bodied It Body Sculpting – Visibility Grid
Distance: 1.57 miles | Rating: 5.0 | Reviews: 13
Center Rank: #3 | Avg Rank: 23.8 | Best: #3 | Worst: #38 | Top-3 Coverage: 2.0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Glendale (your business location – Rank 21)
- City Line (northeast – Rank 17)
- Woodhaven (northeast – Rank 13)
- Brooklyn (northwest – Rank 15)
- Queens (northwest – Rank 12)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We examined Blyssom by Shapel LLC’s Google Business Profile to capture current visibility, reviews, and feature usage. A competitor review of the three nearby health and beauty shops was performed to benchmark category alignment, content, and citation strength. Finally, we calculated a visibility score by mapping the business’s presence across key local search results and map packs for the target keyword.
Top Opportunities for Growth
– Encourage satisfied customers to leave new reviews weekly to boost review velocity and overall trust.
– Upload a fresh set of high‑resolution photos showcasing services, interior, and before/after results.
– Add secondary categories such as “Skin Care Clinic” and “Wellness Spa” to capture broader searches.
– Build dedicated landing pages for nearby neighborhoods and popular services (e.g., facials, laser hair removal).
– Fill content gaps by publishing blog posts answering common beauty questions linked to the “health and beauty shop near me” keyword.
– Target under‑served geogrid zones identified in the visibility map with localized ads and citations.
– Enable missing GBP features like Q&A, booking button, and product posts to increase engagement.
Local Ranking Factors Breakdown
Proximity is a core signal for local packs, and Blyssom’s location relative to searchers will influence its ranking, especially against the three identified competitors. Aligning the primary and secondary categories with the exact health‑and‑beauty intent helps Google understand relevance, which is currently weak due to limited category usage. Review volume and recency also play a major role; with only 16 reviews, the business trails competitors who likely have higher counts and more recent feedback.
Photo freshness and GBP completeness are tied directly to user engagement. The profile currently lacks a robust photo library and several GBP features (Q&A, services, booking), reducing click‑through potential. The visibility score of 54% shows that the business is appearing in just over half of the possible local SERP slots, a sign that the geogrid analysis reveals both strong zones (where the score is higher) and weak zones where the business is missing citations or localized content. Strengthening these weak zones with targeted landing pages and localized citations can lift the overall visibility.
Competitive density also matters; with only three direct competitors, there is ample room to capture market share by differentiating through richer content, more reviews, and full GBP utilization. Each of these factors interplays with the visibility score, indicating that incremental improvements in any area can have a measurable impact on ranking and user discovery.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in hyper‑local SEO for New York businesses, delivering tailored strategies that amplify Google Business Profile performance. Our team conducts deep GBP audits, optimizes categories, adds high‑impact photos, and implements geo‑grid analyses to pinpoint exact neighborhoods where visibility is low. We then build localized landing pages, secure citations, and engineer review generation programs that drive both quantity and quality of feedback.
We serve independent retailers, health and beauty salons, and service‑oriented businesses across New York, helping them climb from mid‑range visibility scores into the top‑tier map pack positions. Clients see measurable ranking improvements, higher click‑through rates, and a steady increase in foot traffic and appointments. Our audits matter because they transform raw data into actionable recommendations, focusing on competitor signals, content gaps, and location‑specific opportunities that generic SEO approaches overlook.
What sets Stormrage apart is our emphasis on location‑specific tactics—geo‑grid heat mapping, neighborhood‑level landing pages, and micro‑competition monitoring—combined with a proven track record of boosting visibility scores by 20‑30 points within months. Ready to turn your 54% visibility into a dominant local presence? Get in touch for a customized growth plan.
How We Grow Your Revenue
Stormrage’s SEO Growth Framework is customized to lift Blyssom by Shapel LLC’s local presence and convert searches into customers.
Audit & Analysis
Audit & Analysis – We will deep‑dive into your current GBP, confirming the 54% visibility score, cataloguing the 16 reviews, and mapping how the three competitors dominate specific zip codes. This stage identifies weak geogrid zones and missing profile features that are preventing higher rankings.
Fix & Optimize
Fix & Optimize – We’ll enrich the GBP with full category sets, add a robust photo gallery, enable Q&A and booking, and launch a review velocity program to steadily increase the review count beyond the current 16. Technical GBP errors will be corrected to ensure maximum crawlability.
Content & Authority
Content & Authority – Targeted local landing pages for each service (facials, skincare, wellness) will be created, paired with blog content addressing common beauty queries. This fills content gaps and builds authority around the “health and beauty shop near me” keyword.
Local Signals & Reputation
Local Signals & Reputation – A systematic outreach plan will encourage satisfied clients to leave fresh reviews, while we monitor competitor signals to adjust citations and citations in local directories. Photo updates and social posts will keep the profile fresh, boosting engagement signals.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Ongoing visibility score tracking, review analytics, and geogrid performance dashboards will be reviewed monthly. Insights will guide iterative tweaks to landing pages, ad spend, and GBP features, ensuring sustained growth beyond the initial improvements.
Frequently Asked Questions About Ranking in None, NY
Q: Why is Blyssom by Shapel LLC only achieving a 54% visibility score for the keyword “health and beauty shop near me”? A: The score reflects limited GBP completeness, a modest review count of 16, and missing profile features, which together keep the business from appearing in all local SERP slots. Enhancing categories, adding photos, and boosting reviews will raise that percentage.
Q: How can Blyssom increase its review count from 16 to compete with the three nearby shops? A: Implement a structured review request system that prompts customers after each service, offer gentle incentives for feedback, and monitor review platforms weekly to ensure a steady flow of new, positive reviews.
Q: Which specific local landing pages should Blyssom create to improve its presence? A: Build dedicated pages for each neighborhood you serve (e.g., Upper East Side Facials, Brooklyn Skincare) and for high‑interest services like laser hair removal and wellness treatments, integrating the target keyword naturally.
Q: What GBP features is Blyssom currently missing, and how do they affect rankings? A: The profile lacks Q&A, a booking button, and product posts. These omissions reduce user engagement metrics, signaling to Google that the listing is less valuable than competitors who fully utilize these tools.
Q: With only three direct competitors, why is Blyssom still not dominating the local map pack? A: Competitors likely have stronger category alignment, more reviews, fresher photos, and fully optimized GBP features. Closing those gaps will allow Blyssom to leverage the low competition density and capture top positions.
Q: How often should Blyssom update photos and content to maintain a strong visibility score? A: Aim to add fresh, high‑quality photos monthly and publish new blog or service content at least bi‑weekly. Regular updates signal activity to Google and keep the visibility score climbing.
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