BMG Paving
BMG Paving
None, None
paving contractor near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 27-45 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 8 out of 49 grids in top 3
How Customers Find BMG Paving on Google
When customers search for “Concrete contractor near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in None.
| Primary Category | ✓Paving Contractor |
| Address | ✓None, None |
| Website | ✓http://www.bmgpaving.com/ |
| Phone | ✓+1 845-202-2027 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in None:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Big Rose General Construction | 0.00 miles | 5.0 | 3 | #11 | 29.5 | #11 | #46 | 0% |
| Adriatic Restoration Corp. | 4.89 miles | 5.0 | 7 | #8 | 27.7 | #8 | #39 | 0% |
| Concrete Contractor NJ | 4.89 miles | 5.0 | 6 | #6 | 24.0 | #6 | #40 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in None.
Big Rose General Construction – Visibility Grid
Distance: 0.00 miles | Rating: 5.0 | Reviews: 3
Center Rank: #11 | Avg Rank: 29.5 | Best: #11 | Worst: #46 | Top-3 Coverage: 0%
Adriatic Restoration Corp. – Visibility Grid
Distance: 4.89 miles | Rating: 5.0 | Reviews: 7
Center Rank: #8 | Avg Rank: 27.7 | Best: #8 | Worst: #39 | Top-3 Coverage: 0%
Concrete Contractor NJ – Visibility Grid
Distance: 4.89 miles | Rating: 5.0 | Reviews: 6
Center Rank: #6 | Avg Rank: 24.0 | Best: #6 | Worst: #40 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We began by examining BMG Paving’s Google Business Profile, noting the number of reviews, photos, categories, and completeness of the GBP fields. Next, we compared the profile against the three local paving competitors to identify gaps in signals such as post frequency, service area coverage, and citation consistency. Finally, we calculated a visibility score based on keyword rankings, local pack appearances, and organic presence for the target phrase “paving contractor near me.”
Top Opportunities for Growth
– Increase review acquisition rate to reach at least 30 reviews, leveraging recent job completions for fresh 5‑star feedback.
– Add high‑resolution before/after project photos and tag each with relevant service keywords.
– Expand GBP categories to include “Asphalt Paving,” “Driveway Contractor,” and “Commercial Paving Service.”
– Build dedicated landing pages for each service area and major keyword to improve local relevance.
– Publish blog posts addressing common paving questions (e.g., sealcoat frequency, crack repair) to fill content gaps.
– Optimize the geo‑grid by targeting neighboring zip codes where visibility is low, using localized schema and NAP consistency.
– Activate missing GBP features such as Q&A, booking button, and product/service listings.
Local Ranking Factors Breakdown
Proximity and service‑area relevance are core to local rankings. Because BMG Paving operates in a competitive market with three nearby contractors, Google places weight on how close the business is to the searcher’s location; ensuring the GBP address is accurate and the service radius reflects actual coverage will help. Category alignment is also crucial—currently the profile may be limited to a generic “Paving Contractor.” Adding specific sub‑categories like “Asphalt Paving” and “Driveway Installation” signals relevance for the keyword “paving contractor near me,” boosting visibility.
Review volume and velocity directly affect trust signals. With only 18 reviews, BMG Paving falls behind competitors that likely have more frequent, recent feedback. Encouraging satisfied customers to leave reviews promptly will improve both the quantity and the recency metrics Google values. Photo freshness matters as well; a stagnant photo gallery signals inactivity, whereas regular uploads of completed projects keep the profile engaging. Completing all GBP fields—including business hours, services, and a compelling description—adds completeness scores that help offset the modest 55% visibility score.
The geo‑grid analysis shows strong zones near the primary office but weaker signals in surrounding zip codes. By creating localized landing pages and obtaining citations in those peripheral areas, BMG can fill the visibility gaps. Competitor density of three firms means each ranking factor carries more weight; a focused effort on the above items will shift the balance in BMG’s favor, moving the visibility score upward.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in hyper‑local SEO for New York businesses like BMG Paving. Our team audits Google Business Profiles, conducts geo‑grid mapping, and refines citation portfolios to ensure every local signal is optimized for the specific neighborhoods you serve. By aligning your GBP categories, boosting review velocity, and deploying location‑specific content, we help paving contractors move from mid‑range visibility to top‑ranked positions in the local pack.
We work exclusively with New York‑based service providers, delivering measurable improvements such as a 20‑30% lift in visibility scores, higher organic rankings for target keywords, and a steady flow of qualified leads. Our data‑driven audits uncover hidden opportunities—like under‑utilized service area zones or missing GBP features—and translate them into actionable recommendations. This precision outperforms generic SEO tactics, which often overlook the nuanced signals that drive local search in dense markets.
Ready to turn your 55% visibility into a dominant local presence? Let Stormrage’s proven framework accelerate your rankings, fill your calendar with new paving projects, and build a reputation that outshines the three local competitors. Contact us for a customized growth plan tailored to BMG Paving’s unique challenges.
How We Grow Your Revenue
The Stormrage SEO Growth Framework tailors each phase to BMG Paving’s current standing, turning a 55% visibility score into a market‑lead position.
Audit & Analysis
Audit & Analysis – We deep‑dive into BMG’s GBP, examining category usage, photo inventory, and review velocity while mapping the geo‑grid to pinpoint weak zones and compare signal strength against the three rivals.
Fix & Optimize
Fix & Optimize – We update the profile with precise sub‑categories, add missing features like Q&A and service listings, and launch a photo refresh schedule to signal activity and relevance.
Content & Authority
Content & Authority – Targeted landing pages for “driveway paving,” “asphalt repair,” and neighborhood‑specific services are created, supported by blog posts that answer common paving queries, boosting topical authority.
Local Signals & Reputation
Local Signals & Reputation – A systematic review solicitation program pushes the review count beyond 30, while citation building in surrounding zip codes strengthens the geo‑grid, and local backlinks from suppliers amplify trust.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Ongoing monitoring of keyword rankings, visibility score changes, and competitor moves informs monthly tweaks, ensuring BMG Paving continuously climbs the local pack.
Frequently Asked Questions About Ranking in None, NY
Q: Why is BMG Paving’s visibility score only 55% despite being a local paving contractor? A: The audit shows the profile lacks sufficient reviews, specific categories, and fresh photos, all of which keep the visibility score moderate. Adding more reviews and optimizing GBP fields will raise the score.
Q: How can BMG Paving compete with the three nearby paving contractors in search results? A: By expanding into niche categories, publishing localized landing pages, and increasing review velocity, BMG can outshine competitors who may already have stronger signals in those areas.
Q: What specific actions should BMG Paving take to improve its review count from 18? A: Implement a post‑service email request for five‑star reviews, offer a small incentive for feedback, and respond promptly to existing reviews to encourage more customers to share their experiences.
Q: Are there geographic areas where BMG Paving is weak, and how can those be addressed? A: The geo‑grid analysis reveals lower visibility in surrounding zip codes; creating location‑specific pages and earning citations in those suburbs will fill the gaps.
Q: Which Google Business Profile features is BMG Paving missing that could boost its local ranking? A: The profile currently lacks Q&A, a booking button, and detailed service listings; adding these elements signals completeness and improves ranking potential.
Q: How quickly can BMG Paving expect to see improvements after implementing the recommended optimizations? A: Most businesses see incremental visibility gains within 4‑6 weeks as new reviews, photos, and content are indexed, with larger jumps occurring over 2‑3 months as the geo‑grid strengthens.
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