Bodega Barber
Bodega Barber
Phenix Salon Suites (Liberty St. Entrance, 269 US-46 Suite 105, Little Ferry, NJ 07643
barber shop near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 10-20 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 4 out of 49 grids in top 3
How Customers Find Bodega Barber on Google
When customers search for “Barber shop near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 50.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 50.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in 269 US-46 Suite 105 Little.
| Primary Category | ✓Barber Shop |
| Address | ✓Phenix Salon Suites (Liberty St. Entrance, 269 US-46 Suite 105, Little Ferry, NJ 07643 |
| Website | ✓https://www.bodegabarber.com/ |
| Phone | ✓Not provided |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in 269 US-46 Suite 105 Little:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| New Temple Barbershop | 0.01 miles | 5.0 | 27 | #5 | 24.0 | #5 | #38 | 0% |
| In The Cut Barbershop | 0.26 miles | 4.6 | 111 | #8 | 28.5 | #8 | #44 | 0% |
| MM Deluxe Barbershop | 1.33 miles | 5.0 | 5 | #3 | 23.5 | #3 | #42 | 2.0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in 269 US-46 Suite 105 Little.
New Temple Barbershop – Visibility Grid
Distance: 0.01 miles | Rating: 5.0 | Reviews: 27
Center Rank: #5 | Avg Rank: 24.0 | Best: #5 | Worst: #38 | Top-3 Coverage: 0%
In The Cut Barbershop – Visibility Grid
Distance: 0.26 miles | Rating: 4.6 | Reviews: 111
Center Rank: #8 | Avg Rank: 28.5 | Best: #8 | Worst: #44 | Top-3 Coverage: 0%
MM Deluxe Barbershop – Visibility Grid
Distance: 1.33 miles | Rating: 5.0 | Reviews: 5
Center Rank: #3 | Avg Rank: 23.5 | Best: #3 | Worst: #42 | Top-3 Coverage: 2.0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We reviewed Bodega Barber’s Google Business Profile to assess completeness, photo count, category usage, and review activity. Competitor analysis examined the three nearby barber shops competing for the “barber shop near me” keyword, comparing their visibility scores and GBP features. Finally, we evaluated local visibility by measuring search engine ranking, geogrid performance, and the business’s 48% visibility score.
Top Opportunities for Growth
– Encourage satisfied clients to leave Google reviews weekly to increase review count and velocity.
– Add high‑resolution before/after haircut photos and in‑shop ambiance shots to keep the GBP photo gallery fresh.
– Expand Google Business Profile categories to include “Men’s Haircut”, “Beard Trim”, and “Family Barber” to capture more search intent.
– Create location‑specific landing pages (e.g., “Barber Shop Little Ferry NY”) to capture geo‑search traffic beyond the primary GBP.
– Publish weekly blog posts or short videos targeting “best barber shop near me” and seasonal grooming tips to fill content gaps.
– Map out under‑served zip codes in the surrounding geogrid and run localized ad or promotion campaigns.
– Enable missing GBP features such as booking button, services menu, and Q&A section to improve completeness.
Local Ranking Factors Breakdown
Proximity is a core factor for local searches; Bodega Barber’s location in Little Ferry positions it well, but the limited review volume (only three) weakens its authority compared to nearby competitors. Category alignment also matters—currently listed under a generic “Barber Shop,” but adding more specific services like “Beard Trim” can broaden keyword relevance. The business’s 48% visibility score reflects moderate presence, yet the absence of fresh photos and a complete GBP (e.g., missing booking link) reduces click‑through rates.
Competitor density is relatively low with three direct rivals, but those shops likely have higher review counts and richer GBP content, giving them an edge in the geogrid zones where Bodega Barber is weaker. The visibility score itself is a strong area, indicating a solid baseline; however, boosting review velocity, expanding categories, and filling content gaps will convert that strength into higher rankings across the local grid. Photo freshness and GBP completeness also influence the local ranking algorithm, so timely updates are essential for maintaining and improving visibility.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in hyper‑local SEO for New York businesses, combining rigorous GBP optimization with detailed geo‑grid analysis to pinpoint exactly where a business can capture more search traffic. Our team audits each client’s profile, competitors, and visibility metrics, then crafts a data‑driven roadmap that addresses the most impactful ranking factors.
We serve barbers, cafés, salons, and other neighborhood‑focused enterprises across New York, delivering measurable results such as double‑digit lifts in visibility scores, higher ranking for target keywords, and a steady flow of foot‑traffic leads. Our audits matter because they turn raw data into actionable recommendations, allowing businesses to out‑perform generic SEO tactics with strategies tailored to their specific market dynamics.
By leveraging location‑specific keyword research, strategic category expansion, and continuous reputation management, Stormrage consistently outperforms one‑size‑fits‑all approaches. Ready to turn your 48% visibility into a top‑three ranking in Little Ferry? Contact us for a free strategic session.
How We Grow Your Revenue
The Stormrage SEO Growth Framework is built to turn Bodega Barber’s current visibility into sustained local dominance.
Audit & Analysis
Audit & Analysis – We’ll deep‑dive into Bodega Barber’s GBP, confirming category accuracy, reviewing the three existing reviews, and mapping the geogrid to highlight under‑served neighborhoods in Little Ferry.
Fix & Optimize
Fix & Optimize – Immediate actions include adding missing categories, uploading fresh haircut photos, enabling a booking button, and prompting customers to post reviews weekly to boost review velocity.
Content & Authority
Content & Authority – We’ll create localized landing pages and weekly grooming content that target “barber shop near me” queries, filling the current content gaps and strengthening topical authority.
Local Signals & Reputation
Local Signals & Reputation – A focused review acquisition campaign and Q&A management will grow the review count, while targeted photo updates and service listings improve overall GBP completeness.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Using our geo‑grid dashboards, we’ll monitor the impact on the 48% visibility score, adjust keyword targets, and iterate on tactics to ensure Bodega Barber climbs the local rankings consistently.
Frequently Asked Questions About Ranking in Little Ferry, NY
Q: Why is Bodega Barber in Little Ferry not ranking higher for “barber shop near me” despite a 48% visibility score? A: The audit shows a modest visibility score but only three Google reviews and limited GBP content, which reduces authority compared to the three local competitors; improving review volume and profile completeness will lift rankings.
Q: How can Bodega Barber beat the three nearby barber shops in Little Ferry? A: By expanding categories, adding fresh photos, and publishing localized content, Bodega can capture search intents the competitors miss and improve its visibility score beyond the current 48%.
Q: What specific actions should Bodega Barber take to increase its review count from three? A: Implement a weekly in‑shop ask‑for‑review prompt, send follow‑up texts with review links, and offer a small incentive such as a free shave for a posted review.
Q: Are there any geographic areas around Little Ferry where Bodega Barber can gain more exposure? A: The geo‑grid analysis highlights neighboring zip codes with low competitor density; targeted ads and local landing pages for those zones can boost visibility beyond the current weak spots.
Q: Which Google Business Profile features is Bodega Barber missing that could improve its ranking? A: The audit identified a missing online booking button, an incomplete services menu, and an unused Q&A section; activating these will enhance GBP completeness and user engagement.
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