How is Bourke & Wills. rated?

Bourke & Wills. has a 3.8-star rating from 138 Google reviews.

Where is Bourke & Wills. located?

Bourke & Wills. is located in Melbourne VIC 3000, VIC.

Does Bourke & Wills. have a website?

Yes — Bourke & Wills.'s website is http://bourkeandwills.com.au/#menu.

Bourke & Wills. — Hours · Reviews · Directions

Name: Bourke & Wills.
Address: 550 Bourke St, Melbourne VIC 3000, VIC, 3000, AU
Price range: $$
Rating: 3.8

Gastropubs Restaurants, Australian Restaurants, Family Restaurants·550 Bourke St, Melbourne VIC 3000, VIC, 3000, AU

STORMRAGE

Digital Marketing

Online Visibility Report

Contact & Location

Business	Bourke & Wills.
Address	550 Bourke St, Melbourne VIC 3000, VIC, 3000, AU
Phone	Not provided
Website	http://bourkeandwills.com.au/#menu
Categories	Gastropubs Restaurants, Australian Restaurants, Family Restaurants

Bourke & Wills. Reviews & Rating

★★★★☆3.8138 Google reviews

Bourke & Wills holds a respectable 3.8/5 rating across 138 Google reviews, indicating solid customer satisfaction but a relatively low review volume for a gastropub. To build greater trust and momentum, they should implement a proactive feedback campaign this quarter to accelerate review velocity.

Bourke & Wills. Map & Directions

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Bourke & Wills. Photos

Most recent photos pulled from the Google Business Profile for this report.

About Bourke & Wills.

Bourke & Wills. operates as a prominent gastropub in Melbourne VIC 3000, delivering a noteworthy culinary experience. We observed that the establishment prioritizes visually striking presentations alongside a varied menu. Diners can explore an array of proteins, crisp salads, and comforting accompaniments such as creamy mash and chilled pasta salads. The business has earned recognition for its adaptability, particularly when organizing catering events where tailored menus consistently surpass expectations. The atmosphere at this venue plays a crucial role in its widespread appeal, fostering a strong sense of community and genuine warmth. Regular patrons frequently describe the return of lunch promotions as a major draw, providing an abundant selection of dishes at an excellent value point. Additionally, guests often highlight the complimentary sweet treats as a pleasant conclusion to their meals. While the freshness and flavor of the fare receive consistent praise, some customer feedback indicates that service speed or attention could be enhanced. Overall, this Melbourne destination suits those seeking a relaxed yet elevated dining experience, whether stopping by for a casual midday meal or celebrating a special milestone.

Keywords Bourke & Wills. Should Rank For

High-intent local searches Stormrage would target for Bourke & Wills. in Melbourne VIC 3000, VIC — ordered by likely conversion strength.

Keyword	Type	Intent
gastropub near Bourke St	street	high
gastropub Koreatown Melbourne	hood	high
restaurant Melbourne VIC 3000	zip	high
lunch deals near me Melbourne	local	high
catering restaurant near Bourke St	street	med
pub dining Melbourne	geo	med
gastropubs in Koreatown	hood	med
restaurants on Bourke St Melbourne	street	med
dinner Melbourne VIC 3000	zip	med
local pub food Melbourne	geo	low

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Competitive Compass

The 10 closest same-category competitors within 5 miles of Bourke & Wills., grouped by direction. Cards highlight the four most strategically important directions.

Northeast2 competitors

Gasthaus on Queen 0.18 mi 4.5★ (455)
Brandon Hotel 1.9 mi 4.4★ (378)

South2 competitors

The Palace Hotel 1.36 mi 4.6★ (834)
Veludo Bar Restaurant 3.96 mi 4.0★ (389)

Southwest3 competitors

Titanic on Nelson 4.31 mi 4.3★ (547)
Bayroute Bar and Grill 2.18 mi 4.8★ (134)
Bay & Bridge Hotel 1.66 mi 3.9★ (147)

Northwest1 competitor

The Courthouse 0.93 mi 4.4★ (602)

Your Service Grid

Same-category businesses in Plus Code area 4RJ65X (covering Melbourne VIC 3000 · Melbourne · South Yarra VIC 3141) — a 5.5 km × 5.5 km neighborhood. Ranked #1 → #5 by rating and review volume.

Rank	Business	Rating	Reviews	Reach
#1	The Palace Hotel	4.6★	834	30.9
#2	Gasthaus on Queen	4.5★	455	27.6
#3	Attria Wine	4.6★	223	24.9
#4	Raindancer	4.9★	94	22.3
#5	Bourke & Wills.	3.8★	138	18.8

The #1 competitor in this grid has 1.7× the reach of Bourke & Wills..

Competitor Comparison

How Bourke & Wills. stacks up against same-category gastropubs restaurants within ~15 miles, by Google review volume. Bar length = review count; rating shown at right.

Kealba Hotel

1,628 rev · 3.9★

WestWaters Entertainment C…

1,619 rev · 4.1★

Cherry Hill Hotel

1,112 rev · 4.0★

Cramers Hotel

860 rev · 4.0★

The Palace Hotel

834 rev · 4.6★

Budapest Schnitzel and Eat…

680 rev · 4.5★

Monash Hotel

620 rev · 4.2★

The Courthouse

602 rev · 4.4★

Bourke & Wills. ranks #9 of 9 nearby gastropubs restaurants by review volume, with a lower rating than the local average of 4.2★ (its own rating: 3.8★). The main gap is review count, not review quality — growing review velocity is the clearest lever to become more competitive locally.

Online Visibility Scorecard

Six dimensions of how Bourke & Wills. shows up — and converts — in local search, scored from public Google Business Profile signals and the website. This is a listing-quality measure — not a live local-pack ranking; a full 49-cell GeoGrid rank scan is available on request.

Overall visibility score

out of 100

Grade C+

Profile Completeness

How fully the public Google Business Profile is filled out.

Needs work

Reputation

Star rating and review volume — the strongest first impression in search.

Strong

Freshness

Recent activity signals — posts, photos, and up-to-date hours.

Critical

Content & SEO

On-listing content depth: schema, description, keywords, media.

Strong

Competitor Standing

How this profile stacks against a typical local competitor in the category.

Needs work

Conversion Readiness

How easily a searcher can take action — call, book, or visit.

Critical

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Findings for Bourke & Wills.

Observations from your public ranking signals — every line is derived from data already on your Google Business Profile or in the public local pack.

Google Business Profile is 65% complete

Approaching parity with top-3 results but still under the 95% threshold most local-pack winners cross before consistent ranking.

3.8★ rating (138 reviews)

Below the 4.0★ threshold where Google tends to suppress local-pack visibility. Reputation recovery is the highest-leverage move before any other ranking work.

Target keyword: "gastropubs restaurants near me"

This is the highest-intent local search for Gastropubs Restaurants in Melbourne VIC 3000, VIC. Local-pack ranking for this term is the single largest lever on monthly inbound volume.

How Stormrage Helps Gastropubs Restaurants Operators in Melbourne VIC 3000

Local gastropubs restaurants marketing is a rank-by-data game. The 3.8★ rating from 138 reviews puts Bourke & Wills. below the category median — the three moves with measurable lift are: claim and complete the Google Business Profile, build NAP-consistent citations toward top-3 local-pack parity, and grow monthly review velocity. Each one compounds on the previous; skipping one wastes the others.

Stormrage runs all three as a single workstream and tracks rank-position movement weekly with transparent case-study reporting. If Bourke & Wills. would rather book the calls than do the homework, that’s exactly what we do — the contact form below connects directly to a strategist within 24 hours.

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