What are FILA Spencer Street's hours?

FILA Spencer Street's hours are: Monday 10 a.m.–6 p.m.; Tuesday 10 a.m.–6 p.m.; Wednesday 10 a.m.–6 p.m.; Thursday 10 a.m.–7 p.m.; Friday 10 a.m.–7 p.m.; Saturday 10 a.m.–6 p.m.; Sunday 10 a.m.–6 p.m..

How is FILA Spencer Street rated?

FILA Spencer Street has a 3.8-star rating from 79 Google reviews.

Where is FILA Spencer Street located?

FILA Spencer Street is located in Docklands VIC 3008, VIC.

What is FILA Spencer Street's phone number?

You can reach FILA Spencer Street at +61 3 9670 2270.

Does FILA Spencer Street have a website?

Yes — FILA Spencer Street's website is http://fila.com.au/.

FILA Spencer Street — Hours · Reviews · Directions

Name: FILA Spencer Street
Address: Shop T18, Spencer Outlet Centre, level 1/201 Spencer St, Docklands VIC 3008, VIC, AU
Telephone: +61396702270
Price range: $$
Rating: 3.8

Shoe Stores·Shop T18, Spencer Outlet Centre, level 1/201 Spencer St, Docklands VIC 3008, VIC, AU

STORMRAGE

Digital Marketing

Online Visibility Report

Contact & Location

Business	FILA Spencer Street
Address	Shop T18, Spencer Outlet Centre, level 1/201 Spencer St, Docklands VIC 3008, VIC, AU
Phone	+61 3 9670 2270
Website	http://fila.com.au/
Category	Shoe Stores
Plus Code	`5XM3+C2 Docklands VIC 3008, VIC` ✓

FILA Spencer Street Reviews & Rating

★★★★☆3.879 Google reviews

FILA Spencer Street Map & Directions

Get Directions →

FILA Spencer Street Hours

Open today: 10 a.m.–7 p.m.

Monday	10 a.m.–6 p.m.
Tuesday	10 a.m.–6 p.m.
Wednesday	10 a.m.–6 p.m.
Thursday (today)	10 a.m.–7 p.m.
Friday	10 a.m.–7 p.m.
Saturday	10 a.m.–6 p.m.
Sunday	10 a.m.–6 p.m.

These hours reflect the most recent public data we have. For the most current schedule, call or visit the business.

FILA Spencer Street Photos

Most recent photos pulled from the Google Business Profile for this report.

About FILA Spencer Street

FILA Spencer Street is a Sportswear retailer situated in the heart of Docklands, VIC 3008, inside the Spencer Outlet Centre. We observed that the venue benefits from a convenient location for shoppers seeking branded athletic apparel, and the staff are frequently described as friendly and helpful, with sales assistants such as Josh noted for their professionalism. Customers highlight the store’s competitive pricing and frequent discounts on FILA shoes and clothing, making it appealing for those who value value without sacrificing style. The business offers a broad assortment of clothing and footwear that caters to a range of athletic and lifestyle preferences, and the selection is often praised for its variety. While many shoppers appreciate the range and price points, some have expressed concerns about return policies and occasional quality issues, such as premature logo wear on certain items. Overall, the venue is recognized for its welcoming service environment, though the return experience can be a point of disappointment for a minority of patrons. We concluded that this location serves shoppers who prioritize brand authenticity, price competitiveness, and a helpful in‑store experience, especially those exploring the Docklands retail precinct for sports‑focused fashion.

Keywords FILA Spencer Street Should Rank For

High-intent local searches Stormrage would target for FILA Spencer Street in Docklands VIC 3008, VIC — ordered by likely conversion strength.

Keyword	Type	Intent
FILA sportswear Docklands	hood	high
FILA store 3008	zip	high
FILA athletic shoes near Spencer Outlet Centre	street	high
FILA clothing shop Docklands VIC	geo	med
FILA sports apparel near Shop T18 Spencer St	street	med
FILA footwear Docklands	local	med
FILA outlet centre Docklands	service	low
FILA sportswear near Spencer Street	street	low
FILA athletic wear Docklands VIC 3008	geo	low
FILA sports store Docklands	local	low

Want Stormrage to build a ranking plan for these? Get a free strategy call →

Competitive Compass

The 12 closest same-category competitors within 5 miles of FILA Spencer Street, grouped by direction. Cards highlight the four most strategically important directions.

North0 competitors

No major competitors here — opportunity zone.

Northeast4 competitors

NIKE MELBOURNE CENTRAL 0.75 mi 4.3★ (460)
On Store Melbourne Emporium 0.67 mi 4.6★ (293)
New Balance Outlet Collingwood 2.28 mi 4.6★ (213)

East2 competitors

City Sports - Official Licensed Sporting Merchandise 0.63 mi 4.4★ (238)
Up There Athletics 0.87 mi 4.8★ (92)

South6 competitors

adidas Outlet DFO South Wharf 0.61 mi 4.1★ (1,221)
Nike Company Store - Invitation Only 1.06 mi 4.4★ (338)
PUMA South Wharf 0.59 mi 4.3★ (338)

Your Service Grid

Same-category businesses in Plus Code area 4RJ65X (covering Melbourne VIC 3000 · Melbourne · South Yarra VIC 3141) — a 5.5 km × 5.5 km neighborhood. Ranked #1 → #9 by rating and review volume.

Rank	Business	Rating	Reviews	Reach
#1	adidas Outlet DFO South Wharf	4.1★	1,221	29.1
#2	NIKE MELBOURNE CENTRAL	4.3★	460	26.4
#3	On Store Melbourne Emporium	4.6★	293	26.1
#4	City Sports - Official Licensed Sporting Merchandise	4.4★	238	24.1
#5	Up There Athletics	4.8★	92	21.8
#6	New Balance Premium Outlet Southwharf DFO	4.2★	114	19.9
#7	2XU DFO South Wharf	4.2★	85	18.7
#8	adidas Originals Melbourne Central	3.7★	108	17.4
#9	FILA Spencer Street	3.8★	79	16.7

The #1 competitor in this grid has 1.8× the reach of FILA Spencer Street.

Competitor Comparison

How FILA Spencer Street stacks up against same-category sportswear store within ~15 miles, by Google review volume. Bar length = review count; rating shown at right.

adidas Outlet DFO South Wh…

1,221 rev · 4.1★

Nike Factory Store Uni Hil…

883 rev · 4.1★

adidas Outlet Cheltenham

686 rev · 3.9★

Puma Outlet Moorabbin

625 rev · 4.3★

NIKE MELBOURNE CENTRAL

460 rev · 4.3★

New Balance Outlet Chelten…

454 rev · 4.3★

adidas Outlet DFO Essendon

441 rev · 4.0★

adidas Outlet Uni Hill

408 rev · 3.9★

FILA Spencer Street ranks #9 of 9 nearby sportswear store by review volume, with a lower rating than the local average of 4.1★ (its own rating: 3.8★). The main gap is review count, not review quality — growing review velocity is the clearest lever to become more competitive locally.

Online Visibility Scorecard

Six dimensions of how FILA Spencer Street shows up — and converts — in local search, scored from public Google Business Profile signals and the website. This is a listing-quality measure — not a live local-pack ranking; a full 49-cell GeoGrid rank scan is available on request.

Overall visibility score

out of 100

Grade B

Profile Completeness

How fully the public Google Business Profile is filled out.

Strong

Reputation

Star rating and review volume — the strongest first impression in search.

Needs work

Freshness

Recent activity signals — posts, photos, and up-to-date hours.

Needs work

Content & SEO

On-listing content depth: schema, description, keywords, media.

Strong

Competitor Standing

How this profile stacks against a typical local competitor in the category.

Critical

Conversion Readiness

How easily a searcher can take action — call, book, or visit.

Strong

Want your real local-pack position across a 49-cell grid? Request a full rank scan.

Findings for FILA Spencer Street

Observations from your public ranking signals — every line is derived from data already on your Google Business Profile or in the public local pack.

Google Business Profile is 81% complete

Profile signals are competitive with top-3 local-pack winners. Ranking gap (if any) is now driven by review velocity + active engagement, not profile fields.

3.8★ rating (79 reviews)

Below the 4.0★ threshold where Google tends to suppress local-pack visibility. Reputation recovery is the highest-leverage move before any other ranking work.

Target keyword: "sportswear store near me"

This is the highest-intent local search for Sportswear store in Docklands VIC 3008, VIC. Local-pack ranking for this term is the single largest lever on monthly inbound volume.

How Stormrage Helps Sportswear store Operators in Docklands VIC 3008

Local sportswear store marketing is a rank-by-data game. The 3.8★ rating from 79 reviews puts FILA Spencer Street below the category median — the three moves with measurable lift are: claim and complete the Google Business Profile, build NAP-consistent citations toward top-3 local-pack parity, and grow monthly review velocity. Each one compounds on the previous; skipping one wastes the others.

Stormrage runs all three as a single workstream and tracks rank-position movement weekly with transparent case-study reporting. If FILA Spencer Street would rather book the calls than do the homework, that’s exactly what we do — the contact form below connects directly to a strategist within 24 hours.

Ready to Dominate Local Search?

These gaps compound — claim, website, photos, and review velocity each lift the others, and skipping one wastes the rest. Stormrage runs the full sequence for sportswear store operators in Docklands VIC 3008, VIC and reports the rank-position lift weekly. Reach us at stormrage.nyc or (646) 450-7178.

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