halseys

STORMRAGE

Digital Marketing

Local SEO Audit Report

Contact & Location

Business	Halsey's
Address	30-95 33rd St, Astoria, NY, 11102, United States
Phone	(718) 267-2735
Website	lilysastoria.com
Categories	Breakfast & Brunch Restaurants, American Restaurants, Gastropubs Restaurants

Rating & Reviews

4.6524 Google reviews

Halsey's strong 4.6/5 rating across 524 Google reviews shows diners consistently praise their breakfast and brunch offerings. However, this review volume remains relatively low for a competitive Astoria restaurant, indicating a gap in customer feedback velocity. This quarter, they should actively prompt satisfied guests to leave reviews to build greater social proof.

Map & Directions

Get Directions →

Hours

Open today: 03:00PM - 12:00AM

Monday	03:00PM - 12:00AM
Tuesday (today)	03:00PM - 12:00AM
Wednesday	03:00PM - 12:00AM
Thursday	03:00PM - 12:00AM
Friday	12:00PM - 12:00AM
Saturday	10:00AM - 02:00AM
Sunday	10:00AM - 02:00AM

These hours reflect the most recent public data we have. For the most current schedule, call or visit the business.

Recent Google Photos

Most recent photos pulled from the Google Business Profile during this audit.

About Halsey's

Halsey's operates in the breakfast & brunch restaurants category in Astoria and has accumulated 524 Google reviews at an average rating of 4.6/5. For most discovery happening in this category, that rating-and-volume pair is the single strongest first impression — searchers see the stars before they see anything else, and the review volume signals how many real customers stand behind the average. The business has clearly built a base of recurring customers, and the public-facing reputation reflects the kind of consistency that turns one-time visitors into regulars in this industry. The business maintains its own web presence at lilysastoria.com, which matters more for breakfast & brunch restaurants operators than many realize — Google increasingly cross-references the website's content, schema markup, and reputation back into the Business Profile's local-pack ranking, so a thin or stale site can quietly cap the profile's visibility even when the GBP itself is well-tended. This audit measures where Halsey's currently ranks in local search for the keywords that matter to its category, identifies the gaps between the present footprint and what the top competitors are doing, and lays out the specific moves that would lift the listing further into the local pack.

Follow Halsey's on Social

Keywords Halsey's Should Rank For

High-intent local searches Stormrage would target for Halsey's in Astoria, NY — ordered by likely conversion strength.

Keyword	Type	Intent
breakfast Astoria NY	geo	high
brunch restaurants near 30-95 33rd St	street	high
breakfast near me	near	high
brunch Astoria	geo	high
breakfast restaurants 11106	zip	med
brunch 11106	zip	med
breakfast and lunch Astoria NY	geo	med
brunch spots near me	near	med
breakfast places in Astoria	geo	med
brunch restaurants 30-95 33rd St	street	med

Want Stormrage to build a ranking plan for these? Get a free strategy call →

Search Engine Signals

Public footprint as indexed by major search-engine crawlers — third-party crawl data.

Organic Keyword Coverage

Total keywords ranked for: 15
Top 10 (positions 1–10): 13
Positions 1–3: 4
Positions 4–10: 9
Positions 21–50: 2

Geographic Relevance

Primary traffic country: US

Outbound Footprint

Internal links on site: 851
Domains linked to (followed): 9
Domains linked to (all-time): 9
Outbound links (followed): 1,032
Outbound links (all-time): 1,034

Link and keyword data sourced from a third-party crawler. Figures may differ from your own analytics or live SERPs.

Competitive Compass

The 14 closest same-category competitors within 2.5 miles of Halsey's, grouped by direction. Cards highlight the four most strategically important directions.

Southeast1 competitor

Astoria Gramercy Caf3 0.36 mi 4.6 (605)

Southwest2 competitors

4747LIC 2.1 mi 4.8 (637)
Brooklyn Lantern 2.46 mi 4.1 (68)

West5 competitors

Cafe La Luce 2.47 mi 4.7 (1,443)
Festival Cafe 2.21 mi 4.5 (494)
JoJo by Jean-Georges 2.31 mi 4.2 (716)

Northwest5 competitors

Alison 2.3 mi 4.5 (547)
Osteria Nando 1.87 mi 4.6 (447)
Island 2.31 mi 4.2 (340)

What reviewers are saying

Themes from recent Google reviews

85% positive · 5% neutral · 10% negative

crafted cocktailsflavorful foodattentive serviceweekend wait

Demographics of your service area

US Census Bureau, ACS 5-year · ZCTA 11102

Total population

27,069

Median household income

$103,409

Households with kids

18.1%

Bachelor's or higher

57.0%

Findings

1 Critical 4 Major 2 Working well

Critical (1)

Address these first — they're blocking your visibility.

GMB has zero owner posts
Your Google Business Profile has no owner posts — which makes it look less actively managed than Breakfast & Brunch Restaurants competitors who post regularly. Publish one post this week (an offer, hours change, or photo update) and aim for a monthly cadence.
Google Posts are an activity signal an owner controls; a profile with none looks less actively managed than competitors who post regularly.

Major (4)

Significant gaps that meaningfully limit ranking.

Photo count under threshold
Halsey's has only 6 Google photos — competitors in Astoria typically run 20+. Upload 5 exterior shots, 5 interior/work shots, and 3 of your team this week at business.google.com → Photos.
Profiles with 10+ photos receive 35% more clicks-to-website on average (BrightLocal 2024).
Missing LocalBusiness schema on website
Your website lilysastoria.com doesn't ship LocalBusiness structured data (JSON-LD). That's the schema Google reads to understand your business as an entity — generate one at merkle.com/schema-generator and paste into your <head>, takes 10 minutes.
LocalBusiness JSON-LD helps Google understand a business as an entity; it supports — but does not guarantee — richer presentation in search.
Weak backlink profile
Only 0 other websites link to Halsey's — Google treats backlinks as third-party trust votes, so Breakfast & Brunch Restaurants competitors with 10+ usually outrank you. Start with three free directory listings: BBB.org, your local Chamber, and Yelp.
Referring domains are a recognized link-authority signal in local ranking studies; more authoritative links generally help in competitive categories.
What recent reviewers are saying
Recent reviewers consistently call out the experience — recurring praise around service quality, with one or two friction points worth addressing in your reply pattern. Update your on-site copy to mirror the language reviewers use (Breakfast & Brunch Restaurants terminology) so search-intent matching strengthens.
Owner-readable themes from recent reviews — informs both your reply strategy and the on-site copy you should mirror.

Working well (2)

What you're doing right — protect these.

Strong review signal
4.6 stars from 524 reviews — Halsey's is in the top decile for Breakfast & Brunch Restaurants in Astoria. Reply to every review (good or bad) within 48 hours to keep this engine running.
A strong rating and review volume are among the clearest assets for Local Pack competitiveness — worth protecting.
Recent reviewer praised your business
Your most recent reviewer (David Joseph) called out details that match exactly the kind of language searchers use for "Breakfast & Brunch Restaurants". Mirror their phrasing in your website headlines to tighten the query-to-page match for Google.
Owner-facing reinforcement plus an SEO action — review language is the strongest signal of what to feature in on-site copy.

Findings reflect the Google Business Profile state at the time of analysis. Time-sensitive signals (reviews, owner posts, hours, rating) may change as the profile is updated.

Public Profile Completeness

How complete this business’s public listing signals are (categories, hours, photos, website). This is a listing-completeness measure — not a live local-pack ranking. A full 49-cell GeoGrid rank scan is available on request.

100%

Profile Completeness

(Strong)

Want your real local-pack position across a 49-cell grid? Request a full rank scan.

Stormrage Expert Findings

Your Google Business Profile has no owner posts — which makes it look less actively managed than Breakfast & Brunch Restaurants competitors who post regularly. Publish one post this week (an offer, hours change, or photo update) and aim for a monthly cadence.
Halsey's has only 6 Google photos — competitors in Astoria typically run 20+. Upload 5 exterior shots, 5 interior/work shots, and 3 of your team this week at business.google.com → Photos.
Only 0 other websites link to Halsey's — Google treats backlinks as third-party trust votes, so Breakfast & Brunch Restaurants competitors with 10+ usually outrank you. Start with three free directory listings: BBB.org, your local Chamber, and Yelp.
Recent reviewers consistently call out the experience — recurring praise around service quality, with one or two friction points worth addressing in your reply pattern. Update your on-site copy to mirror the language reviewers use (Breakfast & Brunch Restaurants terminology) so search-intent matching strengthens.
4.6 stars from 524 reviews — Halsey's is in the top decile for Breakfast & Brunch Restaurants in Astoria. Reply to every review (good or bad) within 48 hours to keep this engine running.
Your most recent reviewer (David Joseph) called out details that match exactly the kind of language searchers use for "Breakfast & Brunch Restaurants". Mirror their phrasing in your website headlines to tighten the query-to-page match for Google.

Findings for Halsey's

Observations from your public ranking signals — every line is derived from data already on your Google Business Profile or in the public local pack.

Google Business Profile is 100% complete

Profile signals are competitive with top-3 local-pack winners. Ranking gap (if any) is now driven by review velocity + active engagement, not profile fields.

4.6★ rating (524 reviews)

At the high end for Breakfast & Brunch Restaurants. Google weights this as a positive ranking signal. Score erodes only if recent reviews trend down.

Target keyword: "breakfast & brunch restaurants near me"

This is the highest-intent local search for Breakfast & Brunch Restaurants in Astoria, NY. Local-pack ranking for this term is the single largest lever on monthly inbound volume.

How Stormrage Helps Breakfast & Brunch Restaurants Operators in Astoria

Local breakfast & brunch restaurants marketing is a rank-by-data game. The 4.6 rating from 524 reviews puts Halsey's above the category median — the three moves with measurable lift are: claim and complete the Google Business Profile, build NAP-consistent citations toward top-3 local-pack parity, and grow monthly review velocity. Each one compounds on the previous; skipping one wastes the others.

Stormrage runs all three as a single workstream and tracks rank-position movement weekly with transparent case-study reporting. If Halsey's would rather book the calls than do the homework, that’s exactly what we do — the contact form below connects directly to a strategist within 24 hours.

Ready to Dominate Local Search?

Don't let competitors steal your customers. Get expert help optimizing your Google Business Profile and local SEO strategy.

Call (646) 450-7178 Get a Free Strategy Call Email Stormrage

Get Your Free Local SEO Consultation

Ready to improve your rankings? Fill out the form below and we'll be in touch within 24 hours.