How is Inns of Aurora Resort & Spa rated?

Inns of Aurora Resort & Spa has a 4.6-star rating from 424 Google reviews.

Where is Inns of Aurora Resort & Spa located?

Inns of Aurora Resort & Spa is located in Aurora, New York.

What is Inns of Aurora Resort & Spa's phone number?

You can reach Inns of Aurora Resort & Spa at +13153648888.

Does Inns of Aurora Resort & Spa have a website?

Yes — Inns of Aurora Resort & Spa's website is https://www.innsofaurora.com/.

Inns of Aurora Resort & Spa — Hours · Reviews · Directions

Name: Inns of Aurora Resort & Spa
Address: 378 Main St, Aurora, New York, 13026, US
Telephone: +13153648888
Price range: $$
Rating: 4.6

Hotel, Resort hotel, Wedding venue·378 Main St, Aurora, New York, 13026, US👥 1,737 residents ·$92K median HHI

STORMRAGE

Digital Marketing

Online Visibility Report

Contact & Location

Business	Inns of Aurora Resort & Spa
Address	378 Main St, Aurora, New York, 13026, US
Phone	(315) 364-8888
Website	https://www.innsofaurora.com/
Categories	Hotel, Resort hotel, Wedding venue
Plus Code	`87J5Q73X+M4R` ✓

Inns of Aurora Resort & Spa Reviews & Rating

★★★★★4.6424 Google reviews

Inns of Aurora Resort & Spa Map & Directions

Get Directions →

Inns of Aurora Resort & Spa Photos

Most recent photos pulled from the Google Business Profile for this report.

About Inns of Aurora Resort & Spa

Inns of Aurora Resort & Spa operates in the hotel category in Aurora and has accumulated 422 Google reviews at an average rating of 4.6/5. For most discovery happening in this category, that rating-and-volume pair is the single strongest first impression — searchers see the stars before they see anything else, and the review volume signals how many real customers stand behind the average. The business has clearly built a base of recurring customers, and the public-facing reputation reflects the kind of consistency that turns one-time visitors into regulars in this industry. The business maintains its own web presence at https://www.innsofaurora.com, which matters more for hotel operators than many realize — Google increasingly cross-references the website's content, schema markup, and reputation back into the Business Profile's local-pack ranking, so a thin or stale site can quietly cap the profile's visibility even when the GBP itself is well-tended. This audit measures where Inns of Aurora Resort & Spa currently ranks in local search for the keywords that matter to its category, identifies the gaps between the present footprint and what the top competitors are doing, and lays out the specific moves that would lift the listing further into the local pack.

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Keywords Inns of Aurora Resort & Spa Should Rank For

High-intent local searches Stormrage would target for Inns of Aurora Resort & Spa in Aurora, New York — ordered by likely conversion strength.

Keyword	Type	Intent
resort Aurora NY	local	high
hotel near Main St	street	high
Village of Aurora spa resort	hood	high
lakefront hotel Cayuga County	geo	high
boutique hotel 13026	zip	med
best rated resort in Aurora	rating	med
lakeside inn near me	local	med
Wells College area hotel	service	med
rooms near Main St	street	low
getaway Village of Aurora	hood	low

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Competitive Compass

The 4 closest same-category competitors within 5 miles of Inns of Aurora Resort & Spa, grouped by direction. Cards highlight the four most strategically important directions.

North2 competitors

Wallcourt Hall 0.1 mi 4.9★ (39)
Zabriskie House 0.12 mi 4.9★ (19)

Northeast0 competitors

No major competitors here — opportunity zone.

East0 competitors

No major competitors here — opportunity zone.

Northwest2 competitors

Rowland House 0.26 mi 4.7★ (44)
E.B. Morgan House 0.2 mi 4.8★ (25)

Your Service Grid

Same-category businesses in Plus Code area 87J5Q7 (covering Aurora) — a 5.5 km × 5.5 km neighborhood. Ranked #1 → #5 by rating and review volume.

Rank	Business	Rating	Reviews	Reach
#1	Inns of Aurora Resort & Spa	4.6★	424	27.8
#2	Wallcourt Hall	4.9★	39	18.1
#3	Rowland House	4.7★	44	17.9
#4	E.B. Morgan House	4.8★	25	15.6
#5	Zabriskie House	4.9★	19	14.7

Competitor Comparison

How Inns of Aurora Resort & Spa stacks up against same-category hotel within ~15 miles, by Google review volume. Bar length = review count; rating shown at right.

Hilton Garden Inn Auburn

828 rev · 4.4★

▸ Inns of Aurora Resort & Sp…

424 rev · 4.6★

Genoa Hotel

75 rev · 4.2★

Rowland House

44 rev · 4.7★

Wallcourt Hall

39 rev · 4.9★

E.B. Morgan House

25 rev · 4.8★

Zabriskie House

19 rev · 4.9★

Inns of Aurora Resort & Spa ranks #2 of 7 nearby hotel by review volume, with a rating in line with the local average of 4.6★ (its own rating: 4.6★). The main gap is review count, not review quality — growing review velocity is the clearest lever to become more competitive locally.

Demographics of your service area

US Census Bureau, ACS 5-year · ZCTA 13026

Total population

1,737

Median household income

$91,652

Households with kids

19.5%

Bachelor's or higher

38.6%

Online Visibility Scorecard

Six dimensions of how Inns of Aurora Resort & Spa shows up — and converts — in local search, scored from public Google Business Profile signals and the website. This is a listing-quality measure — not a live local-pack ranking; a full 49-cell GeoGrid rank scan is available on request.

Overall visibility score

out of 100

Grade B

Profile Completeness

How fully the public Google Business Profile is filled out.

Needs work

Reputation

Star rating and review volume — the strongest first impression in search.

Strong

Freshness

Recent activity signals — posts, photos, and up-to-date hours.

Critical

Content & SEO

On-listing content depth: schema, description, keywords, media.

Strong

Competitor Standing

How this profile stacks against a typical local competitor in the category.

Strong

Conversion Readiness

How easily a searcher can take action — call, book, or visit.

Needs work

Want your real local-pack position across a 49-cell grid? Request a full rank scan.

Findings for Inns of Aurora Resort & Spa

Observations from your public ranking signals — every line is derived from data already on your Google Business Profile or in the public local pack.

Google Business Profile is 63% complete

Approaching parity with top-3 results but still under the 95% threshold most local-pack winners cross before consistent ranking.

4.6★ rating (424 reviews)

At the high end for Hotel. Google weights this as a positive ranking signal. Score erodes only if recent reviews trend down.

Target keyword: "hotel near me"

This is the highest-intent local search for Hotel in Aurora, New York. Local-pack ranking for this term is the single largest lever on monthly inbound volume.

How Stormrage Helps Hotel Operators in Aurora

Local hotel marketing is a rank-by-data game. The 4.6★ rating from 424 reviews puts Inns of Aurora Resort & Spa above the category median — the three moves with measurable lift are: claim and complete the Google Business Profile, build NAP-consistent citations toward top-3 local-pack parity, and grow monthly review velocity. Each one compounds on the previous; skipping one wastes the others.

Stormrage runs all three as a single workstream and tracks rank-position movement weekly with transparent case-study reporting. If Inns of Aurora Resort & Spa would rather book the calls than do the homework, that’s exactly what we do — the contact form below connects directly to a strategist within 24 hours.

Ready to Dominate Local Search?

These gaps compound — claim, website, photos, and review velocity each lift the others, and skipping one wastes the rest. Stormrage runs the full sequence for hotel operators in Aurora, New York and reports the rank-position lift weekly. Reach us at stormrage.nyc or (646) 450-7178.

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