lilas 1

STORMRAGE

Digital Marketing

Local SEO Audit Report

Contact & Location

Business	Lila's
Address	101 S Union St, Rochester, NY, 14607, United States
Phone	(585) 603-2700
Website	https://lilasinthelobby.com/
Categories	American Restaurants, Gastropubs Restaurants
Plus Code	`5C22+XF`

Rating & Reviews

4.4200 Google reviews

Lila's boasts a solid 4.4/5 rating across 200 Google reviews, reflecting strong overall customer satisfaction in Rochester. However, reaching just 200 reviews indicates a volume gap that limits broader visibility and social proof. This quarter, they should implement a targeted review generation campaign to accelerate feedback velocity and build a more robust online presence.

Map & Directions

Get Directions →

Hours

Open today: 12:00PM - 10:00PM

These hours reflect the most recent public data we have. For the most current schedule, call or visit the business.

Recent Google Photos

Most recent photos pulled from the Google Business Profile during this audit.

About Lila's

Lila's operates in the restaurant category in Rochester and has accumulated 200 Google reviews at an average rating of 4.4/5. For most discovery happening in this category, that rating-and-volume pair is the single strongest first impression — searchers see the stars before they see anything else, and the review volume signals how many real customers stand behind the average. The business has clearly built a base of recurring customers, and the public-facing reputation reflects the kind of consistency that turns one-time visitors into regulars in this industry. The business maintains its own web presence at https://lilasinthelobby.com/, which matters more for restaurant operators than many realize — Google increasingly cross-references the website's content, schema markup, and reputation back into the Business Profile's local-pack ranking, so a thin or stale site can quietly cap the profile's visibility even when the GBP itself is well-tended. This audit measures where Lila's currently ranks in local search for the keywords that matter to its category, identifies the gaps between the present footprint and what the top competitors are doing, and lays out the specific moves that would lift the listing further into the local pack.

Follow Lila's on Social

Keywords Lila's Should Rank For

High-intent local searches Stormrage would target for Lila's in Rochester, NY — ordered by likely conversion strength.

Keyword	Type	Intent
American restaurants Rochester NY	geo	high
restaurants near S Union St	street	high
American food 14607	zip	high
restaurants in Rochester NY	geo	high
American restaurants near me	local	high
dinner restaurants Rochester NY	geo	med
lunch spots Rochester NY	geo	med
American cuisine 14607	zip	med
restaurants on S Union St	street	med
casual dining Rochester NY	geo	med

Want Stormrage to build a ranking plan for these? Get a free strategy call →

Search Engine Signals

Public footprint as indexed by major search-engine crawlers — third-party crawl data.

Organic Keyword Coverage

Total keywords ranked for: 25
Top 10 (positions 1–10): 19
Positions 1–3: 10
Positions 4–10: 9
Positions 21–50: 6

Geographic Relevance

Primary traffic country: US

Outbound Footprint

Internal links on site: 18
Domains linked to (followed): 8
Domains linked to (all-time): 9
Outbound links (followed): 16
Outbound links (all-time): 18

Link and keyword data sourced from a third-party crawler. Figures may differ from your own analytics or live SERPs.

Competitive Compass

The 1 closest same-category competitor within 5 miles of Lila's, grouped by direction. Cards highlight the four most strategically important directions.

North0 competitors

No major competitors here — opportunity zone.

Northeast1 competitor

Lento Restaurant 0.85 mi 4.5 (769)

East0 competitors

No major competitors here — opportunity zone.

Southeast0 competitors

No major competitors here — opportunity zone.

Your Service Grid

Same-category businesses in Plus Code area 87M45C (covering Rochester · Irondequoit) — a 5.5 km × 5.5 km neighborhood. Ranked #1 → #2 by rating and review volume.

Rank	Business	Rating	Reviews	Reach
#1	Lento Restaurant	4.5	769	29.9
#2	Lila's	4.4	200	23.3

The #1 competitor in this grid has 1.3× the reach of Lila's.

What reviewers are saying

Themes from recent Google reviews

90% positive · 5% neutral · 5% negative

Friendly staffInventive cocktailsWell-crafted foodIncreasing prices

Demographics of your service area

US Census Bureau, ACS 5-year · ZCTA 14607

Total population

17,319

Median household income

$53,281

Households with kids

7.4%

Bachelor's or higher

59.1%

Findings

1 Critical 4 Major

Critical (1)

Address these first — they're blocking your visibility.

GMB has zero owner posts
Your Google Business Profile has no owner posts — which makes it look less actively managed than Restaurant competitors who post regularly. Publish one post this week (an offer, hours change, or photo update) and aim for a monthly cadence.
Google Posts are an activity signal an owner controls; a profile with none looks less actively managed than competitors who post regularly.

Major (4)

Significant gaps that meaningfully limit ranking.

Hours incomplete or missing
Your Google profile has only 0 of 7 days of hours set. Customers searching "open now" or "Restaurant Rochester Sunday" can't find you when partial hours are present — set all 7 days at business.google.com → Info.
Profiles with incomplete hours can be filtered out of 'open now' searches — a common Maps refinement.
Photo count under threshold
Lila's has only 1 Google photos — competitors in Rochester typically run 20+. Upload 5 exterior shots, 5 interior/work shots, and 3 of your team this week at business.google.com → Photos.
Profiles with 10+ photos receive 35% more clicks-to-website on average (BrightLocal 2024).
Missing LocalBusiness schema on website
Your website https://lilasinthelobby.com/ doesn't ship LocalBusiness structured data (JSON-LD). That's the schema Google reads to understand your business as an entity — generate one at merkle.com/schema-generator and paste into your <head>, takes 10 minutes.
LocalBusiness JSON-LD helps Google understand a business as an entity; it supports — but does not guarantee — richer presentation in search.
Weak backlink profile
Only 0 other websites link to Lila's — Google treats backlinks as third-party trust votes, so Restaurant competitors with 10+ usually outrank you. Start with three free directory listings: BBB.org, your local Chamber, and Yelp.
Referring domains are a recognized link-authority signal in local ranking studies; more authoritative links generally help in competitive categories.

Findings reflect the Google Business Profile state at the time of analysis. Time-sensitive signals (reviews, owner posts, hours, rating) may change as the profile is updated.

Public Profile Completeness

How complete this business’s public listing signals are (categories, hours, photos, website). This is a listing-completeness measure — not a live local-pack ranking. A full 49-cell GeoGrid rank scan is available on request.

100%

Profile Completeness

(Strong)

Want your real local-pack position across a 49-cell grid? Request a full rank scan.

Stormrage Expert Findings

Your Google Business Profile has no owner posts — which makes it look less actively managed than Restaurant competitors who post regularly. Publish one post this week (an offer, hours change, or photo update) and aim for a monthly cadence.
Your Google profile has only 0 of 7 days of hours set. Customers searching "open now" or "Restaurant Rochester Sunday" can't find you when partial hours are present — set all 7 days at business.google.com → Info.
Lila's has only 1 Google photos — competitors in Rochester typically run 20+. Upload 5 exterior shots, 5 interior/work shots, and 3 of your team this week at business.google.com → Photos.
Only 0 other websites link to Lila's — Google treats backlinks as third-party trust votes, so Restaurant competitors with 10+ usually outrank you. Start with three free directory listings: BBB.org, your local Chamber, and Yelp.

Findings for Lila's

Observations from your public ranking signals — every line is derived from data already on your Google Business Profile or in the public local pack.

Google Business Profile is 100% complete

Profile signals are competitive with top-3 local-pack winners. Ranking gap (if any) is now driven by review velocity + active engagement, not profile fields.

4.4★ rating (200 reviews)

Near category median. Top-3 local-pack winners typically sit 4.5★+. Every fresh 5-star review compounds; every fresh 1-star nullifies several.

Target keyword: "restaurant near me"

This is the highest-intent local search for Restaurant in Rochester, NY. Local-pack ranking for this term is the single largest lever on monthly inbound volume.

How Stormrage Helps Restaurant Operators in Rochester

Local restaurant marketing is a rank-by-data game. The 4.4 rating from 200 reviews puts Lila's near the category median — the three moves with measurable lift are: claim and complete the Google Business Profile, build NAP-consistent citations toward top-3 local-pack parity, and grow monthly review velocity. Each one compounds on the previous; skipping one wastes the others.

Stormrage runs all three as a single workstream and tracks rank-position movement weekly with transparent case-study reporting. If Lila's would rather book the calls than do the homework, that’s exactly what we do — the contact form below connects directly to a strategist within 24 hours.

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