LIVING SOUL
LIVING SOUL
18-05 College Point Blvd, Queens, NY 11356
beauty supply store near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 10-20 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 7 out of 49 grids in top 3
How Customers Find LIVING SOUL on Google
When customers search for “Beauty supply store near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
View All Local SEO Audits →
|
Local SEO Services →
|
Queens Digital Marketing → |
GBP Optimization →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in Queens NY.
| Primary Category | ✓Beauty Supply Store |
| Address | ✓18-05 College Point Blvd, Queens, NY 11356 |
| Website | ✓https://livingsoulmc.com/ |
| Phone | ✓+1 347-307-6218 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Your rating is excellent, but volume is low. To dominate local search in Queens NY, you need 10+ reviews within 90 days. We implement systematic review generation that increases volume by 300-500% while maintaining quality and compliance. See how our local SEO services boost reviews →
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in Queens NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Petruccelli Beauty & Barber Supply & Equipment | 1.14 miles | 4.4 | 268 | #8 | 24.5 | #8 | #39 | 0% |
| Nature Republic Flushing | 1.86 miles | 4.2 | 277 | #7 | 23.6 | #7 | #41 | 0% |
| Xcellent Salon Furniture & Beauty Supply | 2.48 miles | 4.9 | 234 | #6 | 23.7 | #6 | #36 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in Queens NY.
Petruccelli Beauty & Barber Supply & Equipment – Visibility Grid
Distance: 1.14 miles | Rating: 4.4 | Reviews: 268
Center Rank: #8 | Avg Rank: 24.5 | Best: #8 | Worst: #39 | Top-3 Coverage: 0%
Nature Republic Flushing – Visibility Grid
Distance: 1.86 miles | Rating: 4.2 | Reviews: 277
Center Rank: #7 | Avg Rank: 23.6 | Best: #7 | Worst: #41 | Top-3 Coverage: 0%
Xcellent Salon Furniture & Beauty Supply – Visibility Grid
Distance: 2.48 miles | Rating: 4.9 | Reviews: 234
Center Rank: #6 | Avg Rank: 23.7 | Best: #6 | Worst: #36 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- East Elmhurst (northwest – Rank 17)
- Queens (northwest – Rank 11)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
Ready to Dominate Local Search?
Don’t let your competitors steal your customers. Get expert help optimizing your Google Business Profile and local SEO strategy.
Powered by Stormrage Local SEO | Helping businesses dominate local search since 2020
Get Your Free Local SEO Consultation
Ready to improve your rankings? Fill out the form below and we’ll be in touch within 24 hours.
How We Collected This Data
We performed a thorough review of Living Soul’s Google Business Profile, analyzing its completeness, photos, categories, and review activity. Next, we benchmarked the store against the three nearby beauty supply competitors, looking at their rankings, GBP features, and content signals. Finally, we calculated the local visibility score by measuring presence across key map pack positions for the keyword “beauty supply store near me.”
Top Opportunities for Growth
– Encourage satisfied customers to post new reviews weekly to boost review velocity and improve the 65‑review total.
– Add high‑resolution, seasonal product photos and before‑after shots to increase photo freshness.
– Expand primary and secondary categories to include “cosmetics retailer” and “makeup supplies” for better keyword alignment.
– Create dedicated Queens‑specific landing pages targeting nearby neighborhoods to capture geo‑grid gaps.
– Publish blog posts addressing popular beauty trends in Queens to fill content gaps and attract organic traffic.
– Map competitor GBP features (e.g., posts, Q&A) and replicate missing elements like product catalogs and booking links.
– Optimize Google Posts and add a FAQ section to leverage all available GBP attributes.
Local Ranking Factors Breakdown
Proximity is a dominant factor for “beauty supply store near me” searches, and Living Soul’s location in Queens positions it well against the three local competitors. However, the current visibility score of 54% indicates that the profile is not fully capitalizing on geo‑grid opportunities, especially in adjacent neighborhoods where competitors may have stronger signals. Category alignment also matters; while the primary category is recognized, adding related sub‑categories can improve relevance for a broader set of search queries.
Review volume and velocity play a crucial role in local rankings. With 65 reviews, Living Soul has a solid foundation, but the lack of recent reviews can signal stale engagement to the algorithm. Fresh, high‑quality photos and a fully completed GBP—including business hours, services, and product listings—enhance the profile’s completeness score. Together, these factors influence the local visibility score, and addressing the identified weak zones will likely raise it toward the 70%‑80% range typical of top‑ranking retailers in the area.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in hyper‑local SEO for New York businesses, delivering tailored strategies that boost Google Business Profile performance and map pack visibility. Our team conducts deep competitor analysis, geo‑grid mapping, and GBP audits to uncover precise opportunities, then implements on‑page optimizations, citation clean‑ups, and reputation management that drive measurable ranking lifts.
We work exclusively with local retailers, salons, and service providers across New York, helping them translate higher visibility into more foot traffic and sales. Our data‑driven audits produce actionable recommendations—like review generation plans, category expansion, and localized content—ensuring clients see tangible improvements in rankings and customer acquisition. Because we focus on location‑specific tactics such as geo‑grid targeting and neighborhood landing pages, our results consistently outperform generic SEO approaches.
Ready to turn your 54% visibility score into a top‑three position in Queens? Contact Stormrage Digital Marketing for a free consultation and see how our proven framework can accelerate your growth.
How We Grow Your Revenue
The Stormrage SEO Growth Framework is designed to lift local businesses like Living Soul from moderate visibility to market leadership.
Audit & Analysis
Audit & Analysis – Our team will deep‑dive into Living Soul’s GBP, extracting data on category usage, photo assets, and the current 65 reviews, then overlay competitor signals from the three nearby beauty supply stores to pinpoint exact geo‑grid weaknesses.
Fix & Optimize
Fix & Optimize – We’ll complete every missing GBP field, add relevant sub‑categories, upload fresh product photos, and implement a review solicitation workflow to increase review velocity and overall profile completeness.
Content & Authority
Content & Authority – Targeted Queens‑focused blog posts and localized landing pages will be created to fill content gaps and attract inbound links, reinforcing the “beauty supply store near me” keyword authority.
Local Signals & Reputation
Local Signals & Reputation – A structured plan for weekly review prompts, Google Posts, and Q&A updates will boost engagement, while citation audits ensure NAP consistency across the borough to strengthen local signals.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Ongoing monitoring of the visibility score, ranking positions, and competitor movements will inform monthly adjustments, keeping Living Soul’s growth trajectory on track and continuously improving its local market share.
Frequently Asked Questions About Ranking in Queens, NY
Q: Why is Living Soul’s beauty supply store in Queens only achieving a 54% visibility score? A: The audit shows the profile is missing several GBP features like secondary categories, recent photos, and consistent review flow, which together limit its ability to dominate the local geo‑grid despite having 65 reviews and only three nearby competitors.
Q: How can Living Soul increase its review count to outpace the three competitors? A: Implement a review request system that asks customers for feedback after each purchase, targeting at least 5 new reviews per week, which will raise both the quantity and recency of reviews, positively impacting rankings.
Q: Which categories should Living Soul add to improve relevance for the keyword “beauty supply store near me”? A: Adding secondary categories such as “Cosmetics Retailer,” “Makeup Supplies,” and “Hair Care Products” aligns the profile with a broader set of search intents, helping the store capture more local queries.
Q: What local landing pages should Living Soul create to capture nearby neighborhoods in Queens? A: Build dedicated pages for Astoria, Long Island City, and Sunnyside, each optimized with location‑specific copy, local testimonials, and targeted keywords, to fill geo‑grid gaps where competitors may be stronger.
Q: How often should Living Soul update its Google Business Profile photos to stay competitive? A: Upload fresh, high‑quality images at least once a month, showcasing new product arrivals, seasonal displays, and in‑store experiences, to keep the photo feed active and improve the profile’s freshness signal.
Q: Is there a quick win for Living Soul to surpass the three local competitors? A: Yes—activate all missing GBP features (FAQs, posts, product catalog), add a few targeted secondary categories, and launch a weekly review acquisition campaign; these steps can boost the visibility score from 54% toward 70% within a few weeks.
Ready to Improve Your Queens Rankings?
Want your Queens business to rank higher? Schedule your free NYC Local SEO consultation.