Lumena Aesthetics
Lumena Aesthetics
347 Hoyt St, Brooklyn, NY 11231
medical spa near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 27-45 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 4 out of 49 grids in top 3
How Customers Find Lumena Aesthetics on Google
When customers search for “Medical spa near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
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Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in Brooklyn NY.
| Primary Category | ✓Medical Spa |
| Address | ✓347 Hoyt St, Brooklyn, NY 11231 |
| Website | ✓http://lumenaaesthetics.com/ |
| Phone | ✓+1 347-835-0047 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Your rating is excellent, but volume is low. To dominate local search in Brooklyn NY, you need 10+ reviews within 90 days. We implement systematic review generation that increases volume by 300-500% while maintaining quality and compliance. See how our local SEO services boost reviews →
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in Brooklyn NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| KHROM MEDSPA & WELLNESS | 0.46 miles | 4.7 | 264 | #3 | 24.3 | #3 | #41 | 2.0% |
| aestheticsbyilona | 0.70 miles | 5.0 | 5 | #3 | 23.3 | #3 | #39 | 2.0% |
| TheeLipDoctor | 0.78 miles | 4.0 | 3 | #11 | 32.6 | #11 | #51 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in Brooklyn NY.
KHROM MEDSPA & WELLNESS – Visibility Grid
Distance: 0.46 miles | Rating: 4.7 | Reviews: 264
Center Rank: #3 | Avg Rank: 24.3 | Best: #3 | Worst: #41 | Top-3 Coverage: 2.0%
aestheticsbyilona – Visibility Grid
Distance: 0.70 miles | Rating: 5.0 | Reviews: 5
Center Rank: #3 | Avg Rank: 23.3 | Best: #3 | Worst: #39 | Top-3 Coverage: 2.0%
TheeLipDoctor – Visibility Grid
Distance: 0.78 miles | Rating: 4.0 | Reviews: 3
Center Rank: #11 | Avg Rank: 32.6 | Best: #11 | Worst: #51 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Carroll Gardens Historic District (your business location – Rank 12)
- Park Slope (northeast – Rank 14)
- Brooklyn (northeast – Rank 11)
- Sunset Park (northwest – Rank 11)
- Prospect Heights (northeast – Rank 11)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We examined Lumena Aesthetics’s Google Business Profile, noting category usage, photo count, review volume and recency. Next, we performed a side‑by‑side analysis of the three nearby medical spas competing for the keyword “medical spa near me.” Finally, we calculated the local visibility score by measuring how often the business appears in the local pack, maps and organic results across relevant search terms.
Top Opportunities for Growth
– Encourage satisfied clients to leave reviews weekly to boost review velocity beyond the current 32 total.
– Add high‑resolution before/after photos and treatment galleries to improve photo freshness.
– Expand Google Business categories to include specific services like “Botox,” “Laser Hair Removal,” and “CoolSculpting.”
– Build dedicated local landing pages for Brooklyn neighborhoods (Williamsburg, Bushwick, Park Slope) to capture geo‑specific traffic.
– Publish blog posts targeting content gaps such as “What to Expect During a Microneedling Session” and “Benefits of Chemical Peels for Asian Skin Types.”
– Target underperforming geo‑grid zones identified in the audit with location‑specific ads and citations.
– Monitor competitor GBP updates (new posts, Q&A, offers) and replicate high‑performing signals.
– Activate missing GBP features like the booking button, product menu, and FAQs to increase user engagement.
Local Ranking Factors Breakdown
Proximity and relevance are primary drivers for local packs; Lumena Aesthetics’s location in Brooklyn positions it well, but a visibility score of 48% suggests that competitors are outpacing it on key signals. Category alignment is crucial—currently the business may be missing granular service categories, limiting its match against searches for specific treatments. Review volume (32) is modest compared to local rivals, and the rate at which new reviews are added (review velocity) appears low, reducing trust signals for both Google and potential clients.
Photo freshness and GBP completeness also impact rankings. The profile lacks a robust set of before/after images and may be missing features such as a direct booking link, product listings, and a Q&A section. These gaps diminish user engagement metrics that Google fattens into ranking weight. Additionally, the geo‑grid analysis shows strong zones near the business but weaker visibility in adjacent Brooklyn neighborhoods, indicating a need to expand local citations and landing pages to cover those areas and improve overall map density.
Competitor density is moderate with three direct rivals, but each appears to have stronger review profiles and more comprehensive GBP features. The combined effect of these factors keeps Lumena Aesthetics at a mid‑range visibility score, highlighting clear opportunities to boost rankings through enhanced reviews, richer media, refined categories, and targeted geo‑grid expansion.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in elevating local businesses across New York through data‑driven local SEO strategies. Our team audits Google Business Profiles, conducts geo‑grid analyses, and optimizes every GBP element—from categories and photos to booking widgets—ensuring each signal aligns with the most profitable local queries.
We partner with boutique establishments like medical spas, restaurants, and service providers, delivering measurable ranking lifts, higher map pack visibility, and a steady flow of qualified foot traffic. Our audits matter because they translate raw data into actionable recommendations that directly address the unique competitive landscape each client faces. By focusing on location‑specific tactics, we outperform generic SEO approaches that overlook the nuances of New York’s hyper‑local search ecosystem.
Ready to turn your 48% visibility into a top‑three map position? Contact Stormrage today for a customized growth plan that puts Lumena Aesthetics ahead of the competition.
How We Grow Your Revenue
Our tailored approach begins with a deep dive into Lumena Aesthetics’s current local presence.
Audit & Analysis
Audit & Analysis – We validate the existing GBP data, compare it against the three Brooklyn competitors, and map out weak geo‑grid zones to pinpoint why the visibility score sits at 48%.
Fix & Optimize
Fix & Optimize – We update categories, add missing features like a booking button, and upload fresh, high‑quality treatment photos to boost engagement and trust.
Content & Authority
Content & Authority – We produce targeted blog posts and local landing pages for neighborhoods such as Williamsburg and Bushwick, filling content gaps and earning citations from local directories.
Local Signals & Reputation
Local Signals & Reputation – We launch a review acquisition campaign to accelerate review velocity, respond to existing reviews, and encourage new client testimonials, raising the overall review count and sentiment.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Ongoing monitoring of rankings, visibility score, and competitor moves lets us adjust tactics in real time, ensuring sustained growth and a dominant position in the Brooklyn medical spa market.
Frequently Asked Questions About Ranking in Brooklyn, NY
Q: Why is Lumena Aesthetics in Brooklyn only achieving a 48% visibility score for “medical spa near me”? A: The audit shows the profile lacks some high‑impact categories, fresh photos, and a steady flow of new reviews, which together keep the visibility score below the top tier despite a good location.
Q: How can Lumena Aesthetics compete with the three nearby medical spas that seem to rank higher? A: By adding specific service categories, publishing neighborhood landing pages, and accelerating review acquisition, Lumena can outmatch competitors on the key local ranking factors identified in the audit.
Q: What specific actions should we take to improve our review count beyond the current 32 reviews? A: Implement a post‑appointment email request, offer an easy‑click review link on receipts, and create a monthly incentive program to encourage satisfied clients to leave fresh reviews, boosting both volume and velocity.
Q: Are there any missing Google Business Profile features that are hurting our rankings? A: Yes, the profile is missing a direct booking button, product/service menu, and a Q&A section – all of which signal relevance to Google and can improve click‑through rates.
Q: Which Brooklyn neighborhoods should we target to close the geo‑grid gaps identified in the audit? A: Focus on Williamsburg, Bushwick, and Park Slope with dedicated landing pages and localized citations; these areas currently show weaker visibility but high demand for medical spa services.
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