Makari de Suisse
Makari de Suisse
1178 Broadway 5TH Floor, New York, NY 10001
beauty product supplier near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 0-5 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 10 out of 49 grids in top 3
How Customers Find Makari de Suisse on Google
When customers search for “Beauty supply store near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in New York NY.
| Primary Category | ✓Beauty Product Supplier |
| Address | ✓1178 Broadway 5TH Floor, New York, NY 10001 |
| Website | ✓https://shopmakari.com/ |
| Phone | ✓+1 212-689-2600 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Your rating is excellent, but volume is low. To dominate local search in New York NY, you need 10+ reviews within 90 days. We implement systematic review generation that increases volume by 300-500% while maintaining quality and compliance. See how our local SEO services boost reviews →
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in New York NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Beauty Lucy Inc | 0.10 miles | 4.8 | 20 | #3 | 25.2 | #3 | #43 | 2.0% |
| STARCURLS BEAUTY SUPPLY(HAIR SUPPLY) | 0.10 miles | 3.9 | 11 | #6 | 27.4 | #6 | #44 | 0% |
| MANE BEAUTY | 0.20 miles | 4.0 | 95 | #4 | 23.6 | #4 | #36 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in New York NY.
Beauty Lucy Inc – Visibility Grid
Distance: 0.10 miles | Rating: 4.8 | Reviews: 20
Center Rank: #3 | Avg Rank: 25.2 | Best: #3 | Worst: #43 | Top-3 Coverage: 2.0%
STARCURLS BEAUTY SUPPLY(HAIR SUPPLY) – Visibility Grid
Distance: 0.10 miles | Rating: 3.9 | Reviews: 11
Center Rank: #6 | Avg Rank: 27.4 | Best: #6 | Worst: #44 | Top-3 Coverage: 0%
MANE BEAUTY – Visibility Grid
Distance: 0.20 miles | Rating: 4.0 | Reviews: 95
Center Rank: #4 | Avg Rank: 23.6 | Best: #4 | Worst: #36 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Hudson Square (northwest – Rank 11)
- University Village (northwest – Rank 17)
- East Village (north – Rank 12)
- Alphabet City (northeast – Rank 11)
- Meatpacking District (northwest – Rank 11)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We began by reviewing Makari de Suisse’s Google Business Profile, examining categories, photos, posts, and the 513 existing reviews. Next we benchmarked the business against the three nearby beauty product suppliers, analyzing their GBP completeness, citation density, and ranking positions for the keyword “beauty product supplier near me.” Finally we evaluated the local visibility score by tracking rankings across key New York ZIP codes, which produced the 56% visibility figure. This combined review, competitor analysis, and visibility evaluation gave a comprehensive view of strengths and gaps.
Top Opportunities for Growth
– Encourage recent customers to leave 5‑star reviews weekly to boost review velocity.
– Add high‑resolution product and usage photos and refresh them at least monthly.
– Expand primary and secondary categories to include “cosmetics supplier” and “beauty wholesale”.
– Build dedicated local landing pages for Manhattan, Brooklyn, and Queens neighborhoods.
– Publish blog posts answering “beauty product supplier near me” queries to fill content gaps.
– Activate missing GBP features such as Q&A, booking button, and regular product posts.
– Target weak geogrid zones with localized citations and micro‑ads to improve the visibility map.
Local Ranking Factors Breakdown
Proximity remains a core factor for local search, so Makari de Suisse must ensure its GBP address accurately reflects its service area across New York boroughs. The business’s current category alignment is narrow; broadening to include related categories like “cosmetics supplier” will help match more search intents. With 513 reviews, volume is solid, but the review velocity is low, which can dampen trust signals for new users. Fresh, high‑quality photos and regular GBP updates signal an active business, directly influencing the 56% visibility score.
Competitor density is moderate with only three local rivals, but those competitors may be leveraging richer GBP features, more localized landing pages, and stronger citation profiles. The visibility score reflects both the strengths (overall review count) and the weak zones identified in the geogrid analysis, where Makari de Suisse lacks citations or localized content. Enhancing GBP completeness, addressing missing features, and filling content gaps will shift the balance in favor of higher rankings in the targeted keyword.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in elevating New York local businesses through precise local SEO strategies. We audit Google Business Profiles, conduct geo‑grid analysis, and optimize citations to align with the city’s neighborhood nuances. Our team builds location‑specific landing pages, enriches GBP with photos, posts, and Q&A, and implements review acquisition programs that accelerate review velocity.
We work with owners of boutique retailers, service providers, and suppliers—like Makari de Suisse—who need to dominate “near me” searches. By delivering measurable ranking improvements, higher visibility scores, and a steady flow of qualified customers, we turn online presence into tangible revenue. Our audits matter because they distill complex data into clear, actionable steps, highlighting competitor weaknesses and untapped local signals.
Unlike generic SEO, Stormrage combines location‑specific tactics with deep market expertise, ensuring every recommendation is rooted in New York’s unique search behavior. Ready to boost your visibility beyond the current 56%? Let’s discuss a custom plan that puts Makari de Suisse at the top of beauty product supplier searches.
How We Grow Your Revenue
Our Stormrage SEO Growth Framework is tailored to lift Makari de Suisse’s local presence in New York.
Audit & Analysis
Audit & Analysis – We will deep‑dive into the current GBP, verify the 513 reviews, map the 56% visibility score, and pinpoint weak geogrid zones and missing categories. This audit uncovers exact gaps versus the three local competitors.
Fix & Optimize
Fix & Optimize – We will correct category misalignments, add the missing GBP features (Q&A, booking button), and refresh photo galleries to improve freshness. Citations will be standardized across high‑authority New York directories to strengthen NAP consistency.
Content & Authority
Content & Authority – Dedicated landing pages for Manhattan, Brooklyn, and Queens will be created, each targeting “beauty product supplier near me.” Blog posts and product guides will fill content gaps, boosting topical relevance and attracting backlinks from local beauty blogs.
Local Signals & Reputation
Local Signals & Reputation – A structured review acquisition campaign will increase weekly review velocity, while incentivized photo submissions from customers will enrich visual signals. We’ll also manage competitor monitoring to capture any new GBP features they deploy.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Ongoing rank tracking, visibility score monitoring, and monthly performance dashboards will inform iterative tweaks, ensuring the business moves from 56% toward top‑three placement in its target neighborhoods.
Frequently Asked Questions About Ranking in New York, NY
Q: Why is Makari de Suisse, a beauty product supplier in New York, only achieving a 56% visibility score for “beauty product supplier near me”? A: The current score reflects limited category coverage, modest review velocity, and missing GBP features, which together prevent the profile from fully matching local search intent and competing with the three nearby rivals.
Q: How can Makari de Suisse leverage its 513 reviews to improve local rankings in New York? A: By encouraging recent customers to add new 5‑star reviews weekly and responding to existing reviews, the business can increase review velocity, signaling freshness and trust to Google, which helps lift the visibility score.
Q: What specific GBP features is Makari de Suisse missing that could boost its ranking against the three competitors? A: Adding Q&A, a booking button, regular product posts, and expanding primary/secondary categories (e.g., “cosmetics supplier”) will close feature gaps and improve relevance for the “near me” keyword.
Q: Which neighborhoods in New York should Makari de Suisse target to close the weak geogrid zones identified in the audit? A: Focus on creating localized landing pages and citations for Manhattan, Brooklyn, and Queens, as these areas showed lower visibility and present opportunities to capture untapped local traffic.
Q: How often should Makari de Suisse update photos and content to stay competitive in New York’s beauty product market? A: Updating high‑quality photos at least monthly and publishing fresh blog or product content weekly ensures the profile remains active, which positively influences the visibility score and helps outrank the three local competitors.
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