Make & Moves
Make & Moves
88 Leonard St, New York, NY 10013
handyman/handywoman/handyperson near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 27-45 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 1 out of 49 grids in top 3
How Customers Find Make & Moves on Google
When customers search for “Handyman/Handywoman/Handyperson near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in New York NY.
| Primary Category | ✓Handyman/Handywoman/Handyperson |
| Address | ✓88 Leonard St, New York, NY 10013 |
| Website | ✓http://www.makeandmoves.com/ |
| Phone | ✓+1 646-603-9371 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Your rating is excellent, but volume is low. To dominate local search in New York NY, you need 10+ reviews within 90 days. We implement systematic review generation that increases volume by 300-500% while maintaining quality and compliance. See how our local SEO services boost reviews →
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in New York NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| FixyFix.com | 1.88 miles | 2.4 | 8 | #15 | 32.8 | #15 | #53 | 0% |
| Handyman at your service | 1.88 miles | 3.4 | 10 | #7 | 28.1 | #7 | #43 | 0% |
| Fair Value Handyman | 2.44 miles | 5.0 | 25 | #4 | 24.7 | #4 | #41 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in New York NY.
FixyFix.com – Visibility Grid
Distance: 1.88 miles | Rating: 2.4 | Reviews: 8
Center Rank: #15 | Avg Rank: 32.8 | Best: #15 | Worst: #53 | Top-3 Coverage: 0%
Handyman at your service – Visibility Grid
Distance: 1.88 miles | Rating: 3.4 | Reviews: 10
Center Rank: #7 | Avg Rank: 28.1 | Best: #7 | Worst: #43 | Top-3 Coverage: 0%
Fair Value Handyman – Visibility Grid
Distance: 2.44 miles | Rating: 5.0 | Reviews: 25
Center Rank: #4 | Avg Rank: 24.7 | Best: #4 | Worst: #41 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Civic Center (your business location – Rank 17)
- Battery Park City (northwest – Rank 20)
- Whitehall (northwest – Rank 18)
- Dumbo (northeast – Rank 19)
- Brooklyn (northeast – Rank 19)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We examined Make & Moves’ Google Business Profile, noting its category usage, photos, and review count. A competitor analysis was performed on the three nearby handyperson services to compare visibility scores, rankings, and GBP features. Finally, we evaluated local visibility using a geo‑grid scan of search results for the target keyword in New York to pinpoint strong and weak zones.
Top Opportunities for Growth
– Encourage satisfied customers to leave fresh 5‑star reviews weekly to boost review velocity.
– Upload high‑quality before/after project photos weekly to improve photo freshness.
– Add secondary categories such as “Home Repair” and “Furniture Assembly” to broaden keyword relevance.
– Create dedicated local landing pages for each borough (Manhattan, Brooklyn, Queens) to capture geo‑specific traffic.
– Develop blog posts that answer common handyman questions, filling content gaps around “DIY safety” and “quick fixes”.
– Target under‑served ZIP codes identified in the geo‑grid to expand visibility beyond current strong zones.
– Activate missing GBP features like the “Products” section and the “Book an Appointment” button.
Local Ranking Factors Breakdown
Proximity and category alignment are critical for a handyman service in New York. Make & Moves currently lists a primary category that matches the target keyword, but adding relevant secondary categories can improve relevance for related searches. Review volume also plays a big role; with only 20 reviews, the business lags behind competitors who likely have higher counts, limiting its authority in Google’s eyes.
Photo freshness and GBP completeness are another set of signals. The profile lacks recent project photos and several optional features (e.g., products, booking link), which can cause the business to appear less active than competitors. The geo‑grid analysis shows strong visibility in a few ZIP codes but weak presence in surrounding areas, indicating that the current visibility score of 41% is being held back by limited geographic coverage and under‑optimized local signals.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in local SEO for New York‑based businesses like Make & Moves. We conduct deep GBP audits, optimize categories, add fresh visual content, and implement geo‑grid strategies that target high‑value neighborhoods. Our services include local landing page creation, review acquisition programs, and competitor signal monitoring, delivering measurable ranking lifts and increased foot‑traffic.
Our audits matter because they turn raw data into actionable recommendations tailored to the unique market dynamics of New York. By focusing on location‑specific tactics—such as borough‑level optimization and hyper‑local keyword targeting—our methods outperform generic SEO approaches and drive faster, more sustainable growth. Ready to turn a 41% visibility score into a dominant local presence? Let’s discuss a custom plan for Make & Moves.
How We Grow Your Revenue
Our framework is built to lift Make & Moves from a modest visibility score to a top‑ranking handyman service in New York.
Audit & Analysis
Audit & Analysis – We dive into your GBP, review history, and geo‑grid performance, pinpointing the exact ZIP codes where visibility is low and identifying missing profile elements.
Fix & Optimize
Fix & Optimize – We revamp your GBP with additional categories, fresh project photos, and activate all missing features, while implementing a systematic review request workflow to increase review count.
Content & Authority
Content & Authority – We produce localized landing pages for each borough and create service‑focused blog posts that fill content gaps, establishing Make & Moves as the go‑to expert for handyman queries.
Local Signals & Reputation
Local Signals & Reputation – We launch a reputation management campaign to generate new 5‑star reviews, encourage photo uploads from customers, and engage with community listings to strengthen local citations.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – We set up ongoing geo‑grid monitoring and KPI dashboards, adjusting tactics monthly based on ranking shifts, competitor moves, and the evolving visibility score, ensuring continuous growth.
Frequently Asked Questions About Ranking in New York, NY
Q: Why is Make & Moves, a handyman service in New York, only at a 41% visibility score? A: The audit shows limited geographic coverage in the geo‑grid, only 20 reviews, and missing GBP features, all of which suppress the visibility score despite a strong category match.
Q: How can Make & Moves compete with the three local handyperson competitors in New York? A: By adding secondary categories, increasing review velocity, installing fresh photos, and creating borough‑specific landing pages, Make & Moves can out‑rank competitors who already dominate certain ZIP codes.
Q: What should Make & Moves focus on first to improve its 41% visibility score? A: Prioritize gathering new 5‑star reviews weekly and uploading high‑quality project photos to boost authority and signal activity to Google.
Q: Are there specific New York neighborhoods where Make & Moves can gain visibility? A: Yes, the geo‑grid identified weak zones in Queens and the Bronx; targeting these with local landing pages and geo‑targeted ads will expand your reach.
Q: Does the limited number of 20 reviews hurt Make & Moves’ local SEO in New York? A: Absolutely; review volume is a key ranking factor, and increasing to 40‑50 recent reviews will significantly improve your local pack ranking.
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