| Business | McDonald's |
|---|---|
| Address | 729 Long Pond Rd, Rochester, NY, 14612 |
| Phone | (585) 225-2550 |
| Website | https://www.mcdonalds.com/us/en-us/location/NY/ROCHESTER/729-LONG-POND-RD/12359.html?cid=RF%3AYXT%3AGMB%3A%3AClicks |
| Categories | American Restaurants, Family Restaurants |
Open today: 5 AM–12 AM
| Monday | — |
|---|---|
| Tuesday | — |
| Wednesday | — |
| Thursday | — |
| Friday | — |
| Saturday (today) | 5 AM–12 AM |
| Sunday | — |
These hours reflect the most recent public data we have. For the most current schedule, call or visit the business.
McDonald's operates in the fast food restaurant category in Rochester and has accumulated 829 Google reviews at an average rating of 3.7/5. For most discovery happening in this category, that rating-and-volume pair is the single strongest first impression — searchers see the stars before they see anything else, and the review volume signals how many real customers stand behind the average. The business has clearly built a base of recurring customers, and the public-facing reputation reflects the kind of consistency that turns one-time visitors into regulars in this industry.
The business maintains its own web presence at https://www.mcdonalds.com/us/en-us/location/NY/ROCHESTER/729-LONG-POND-RD/12359.html?cid=RF%3AYXT%3AGMB%3A%3AClicks, which matters more for fast food restaurant operators than many realize — Google increasingly cross-references the website's content, schema markup, and reputation back into the Business Profile's local-pack ranking, so a thin or stale site can quietly cap the profile's visibility even when the GBP itself is well-tended. This audit measures where McDonald's currently ranks in local search for the keywords that matter to its category, identifies the gaps between the present footprint and what the top competitors are doing, and lays out the specific moves that would lift the listing further into the local pack.
Public footprint as indexed by major search-engine crawlers — third-party crawl data.
Primary traffic country: US
Link and keyword data sourced from a third-party crawler. Figures may differ from your own analytics or live SERPs.
High-intent local searches Stormrage would target for McDonald's in Rochester, NY — ordered by likely conversion strength.
| Keyword | Type | Intent |
|---|---|---|
| McDonald's Rochester NY | local|city | high |
| McDonald's near Long Pond Rd | street | high |
| American restaurant Rochester NY | geo|city | high |
| burgers Rochester NY | service|city | high |
| McDonald's 14618 | zip | high |
| fast food restaurants Rochester NY | geo|city | med |
| McDonald's Long Pond Rd | street | med |
| breakfast Rochester NY | service|city | med |
| McDelivery Rochester NY | service|city | med |
| McDonald's near me | local | med |
Want Stormrage to build a ranking plan for these? Get a free strategy call →
How www.mcdonalds.com would appear in Google search today — based on the structured data and metadata its homepage actually emits for McDonald's.
Your business ranks outside the top 10 for "american restaurants near me" — costing you an estimated 10-20 missed clients/month in Rochester, NY.
Full 49-cell GeoGrid ranking analysis available in your private report — request below.
This audit visualizes McDonald's's local search visibility. The map embedded above shows your exact business location, but Google's local pack ranking depends on much more — proximity, relevance, prominence, review velocity, and category alignment.
Local search ranking directly impacts your ability to attract nearby customers. When someone searches "american restaurants near me" in Rochester, NY, Google ranks the most optimized profiles in the top 3 "Local Pack" results — getting 80% of all clicks.
Optimize your Google Business Profile completely, post weekly updates, generate 10+ new reviews per quarter, ensure NAP consistency across directories, and build local backlinks. Stormrage handles all of this systematically. See our local SEO services →
These gaps compound — claim, website, photos, and review velocity each lift the others, and skipping one wastes the rest. Stormrage runs the full sequence for american restaurants operators in Rochester, NY and reports the rank-position lift weekly. Reach us at stormrage.nyc or (646) 450-7178.
For fast food restaurant operators, three signals dominate the local pack: a fully-claimed and tightly-maintained Google Business Profile, NAP-consistent citations across the directory ecosystem, and a steady cadence of fresh reviews. Each of those signals is its own multi-step workflow, and most local businesses end up with two of the three in decent shape and a third that quietly caps their visibility. The audit data for McDonald's flags a 3.7/5 average that sits below the ~4.2 floor where click-through rates start to soften meaningfully. Every one of those is a known ranking lever — addressing them is not about guesswork, it's about a sequenced operational plan that touches the profile, the website, the citation graph, and the review pipeline in the right order so each lift compounds into the next.
Stormrage closes these gaps as a single weekly cadence: we claim and verify the profile if needed, push the citation graph into NAP consistency across the directories Google still trusts, stand up a review-acquisition workflow that captures and routes happy customers to the Google review form, and produce or refresh the website assets the profile needs to cross-reference. Throughout, you get rank-position reporting so you see exactly which keywords moved week-over-week and which still need more work. To get a tailored plan covering each of the gaps McDonald's's audit surfaced, please reach out using the contact form below.
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