How is MISCELLANIA rated?

MISCELLANIA has a 4.3-star rating from 129 Google reviews.

Where is MISCELLANIA located?

MISCELLANIA is located in Melbourne, Victoria.

Does MISCELLANIA have a website?

Yes — MISCELLANIA's website is https://instagram.com/miscellania_.

MISCELLANIA — Hours · Reviews · Directions

Name: MISCELLANIA
Address: 2/401 Swanston St, Melbourne, Victoria, 3004, AU
Price range: $$
Rating: 4.3

Bars, Cocktail Bars, Music Venues·2/401 Swanston St, Melbourne, Victoria, 3004, AU

STORMRAGE

Digital Marketing

Online Visibility Report

Contact & Location

Business	MISCELLANIA
Address	2/401 Swanston St, Melbourne, Victoria, 3004, AU
Phone	Not provided
Website	https://instagram.com/miscellania_
Categories	Bars, Cocktail Bars, Music Venues

MISCELLANIA Reviews & Rating

★★★★☆4.3129 Google reviews

MISCELLANIA in Melbourne holds a solid 4.3/5 rating across 129 Google reviews, indicating strong customer satisfaction. However, the review volume is quite low for a nightclub, suggesting a gap in generating frequent feedback. This quarter, they should implement post-visit prompts to significantly boost their review velocity and build stronger social proof.

MISCELLANIA Map & Directions

Get Directions →

MISCELLANIA Photos

Most recent photos pulled from the Google Business Profile for this report.

About MISCELLANIA

MISCELLANIA is a night club positioned in Melbourne’s Greek Precinct, offering a vibrant social setting for locals and visitors alike. We observed that the venue blends an inviting atmosphere with a dynamic layout, providing both quiet nooks for reflection and spacious areas for larger gatherings, all while showcasing an extensive drinks menu and a rooftop smoking section that overlooks Swanston Street. Customers describe the business as a welcoming hub where diversity is celebrated; patrons from varied backgrounds report feeling accepted and valued by the friendly staff. The design encourages interaction, allowing guests to mingle in a comfortable environment that feels like a home away from home. Their rooftop area adds a distinctive edge, delivering city views that enhance the overall experience. Overall, this venue suits social explorers who appreciate an inclusive nightlife scene that balances lively energy with moments of calm, making it an ideal spot for those seeking connection in Melbourne’s cultural heart.

Keywords MISCELLANIA Should Rank For

High-intent local searches Stormrage would target for MISCELLANIA in Melbourne, Victoria — ordered by likely conversion strength.

Keyword	Type	Intent
night club near 2/401 Swanston St	street	high
night club Greek Precinct	hood	high
night club Melbourne	local	med
nightlife Swanston St Melbourne	street	med
clubs near me Melbourne	local	med
dance club Greek Precinct	hood	low
late night venue Swanston St	street	low
Melbourne nightlife rooftop smoking area	geo	low
night club near Swanston St	street	med
nightlife venue Greek Precinct	hood	low

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Competitive Compass

The 8 closest same-category competitors within 5 miles of MISCELLANIA, grouped by direction. Cards highlight the four most strategically important directions.

North1 competitor

my aeon 3.51 mi 4.4★ (242)

Northeast1 competitor

Glamorama Nightclub 1.26 mi 4.1★ (652)

Southeast4 competitors

The Carlton Club 0.38 mi 4.0★ (2,461)
House of Maximon 0.31 mi 4.2★ (117)
Pulp 0.31 mi 4.1★ (127)

South2 competitors

District 1 Melbourne - #FridaysAreForD1 0.49 mi 4.2★ (557)
Chaise Lounge 0.51 mi 3.9★ (172)

Your Service Grid

Same-category businesses in Plus Code area 4RJ65X (covering Melbourne VIC 3000 · Melbourne · South Yarra VIC 3141) — a 5.5 km × 5.5 km neighborhood. Ranked #1 → #6 by rating and review volume.

Rank	Business	Rating	Reviews	Reach
#1	The Carlton Club	4.0★	2,461	31.2
#2	District 1 Melbourne - #FridaysAreForD1	4.2★	557	26.6
#3	MISCELLANIA	4.3★	129	20.9
#4	Chaise Lounge	3.9★	172	20.1
#5	House of Maximon	4.2★	117	20.0
#6	Pulp	4.1★	127	19.9

The #1 competitor in this grid has 1.5× the reach of MISCELLANIA.

What reviewers are saying

Themes from recent Google reviews

85% positive · 5% neutral · 10% negative

welcoming atmospherediverse beverage optionsattentive stafflong wait times

Competitor Comparison

How MISCELLANIA stacks up against same-category night club within ~15 miles, by Google review volume. Bar length = review count; rating shown at right.

The Carlton Club

2,461 rev · 4.0★

Glamorama Nightclub

652 rev · 4.1★

District 1 Melbourne - #Fr…

557 rev · 4.2★

my aeon

242 rev · 4.4★

Chaise Lounge

172 rev · 3.9★

▸ MISCELLANIA

129 rev · 4.3★

Pulp

127 rev · 4.1★

House of Maximon

117 rev · 4.2★

MISCELLANIA ranks #6 of 8 nearby night club by review volume, with a stronger rating than the local average of 4.2★ (its own rating: 4.3★). The main gap is review count, not review quality — growing review velocity is the clearest lever to become more competitive locally.

Online Visibility Scorecard

Six dimensions of how MISCELLANIA shows up — and converts — in local search, scored from public Google Business Profile signals and the website. This is a listing-quality measure — not a live local-pack ranking; a full 49-cell GeoGrid rank scan is available on request.

Overall visibility score

out of 100

Grade C

Profile Completeness

How fully the public Google Business Profile is filled out.

Critical

Reputation

Star rating and review volume — the strongest first impression in search.

Strong

Freshness

Recent activity signals — posts, photos, and up-to-date hours.

Critical

Content & SEO

On-listing content depth: schema, description, keywords, media.

Strong

Competitor Standing

How this profile stacks against a typical local competitor in the category.

Needs work

Conversion Readiness

How easily a searcher can take action — call, book, or visit.

Critical

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Findings for MISCELLANIA

Observations from your public ranking signals — every line is derived from data already on your Google Business Profile or in the public local pack.

Google Business Profile is 41% complete

Approaching parity with top-3 results but still under the 95% threshold most local-pack winners cross before consistent ranking.

4.3★ rating (129 reviews)

Near category median. Top-3 local-pack winners typically sit 4.5★+. Every fresh 5-star review compounds; every fresh 1-star nullifies several.

Target keyword: "night club near me"

This is the highest-intent local search for Night club in Melbourne, Victoria. Local-pack ranking for this term is the single largest lever on monthly inbound volume.

How Stormrage Helps Night club Operators in Melbourne

Local night club marketing is a rank-by-data game. The 4.3★ rating from 129 reviews puts MISCELLANIA near the category median — the three moves with measurable lift are: claim and complete the Google Business Profile, build NAP-consistent citations toward top-3 local-pack parity, and grow monthly review velocity. Each one compounds on the previous; skipping one wastes the others.

Stormrage runs all three as a single workstream and tracks rank-position movement weekly with transparent case-study reporting. If MISCELLANIA would rather book the calls than do the homework, that’s exactly what we do — the contact form below connects directly to a strategist within 24 hours.

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