Competitor Comparison

How The Surrey Hotel stacks up against same-category sports bars within ~15 miles, by Google review volume. Bar length = review count; rating shown at right.

Beach Road Hotel
1,369 rev · 3.8★
Great Southern Bar
800 rev · 4.4★
Waterworks Hotel
592 rev · 4.3★
Marrickville Ritz Hotel
462 rev · 3.9★
The Concord Club
461 rev · 4.0★
4 Pines Truckbar Brookvale
379 rev · 4.6★
Hotel Rockdale
351 rev · 4.0★
Rack and Roll Billiards
172 rev · 4.8★

The Surrey Hotel ranks #9 of 9 nearby sports bars by review volume, with a lower rating than the local average of 4.2★ (its own rating: 3.8★). The main gap is review count, not review quality — growing review velocity is the clearest lever to become more competitive locally.

Online Visibility Scorecard

Six dimensions of how The Surrey Hotel shows up — and converts — in local search, scored from public Google Business Profile signals and the website. This is a listing-quality measure — not a live local-pack ranking; a full 49-cell GeoGrid rank scan is available on request.

76
Overall visibility score
out of 100
Grade B+
ProfileReputationFreshnessContentCompetitorConversion
75
Profile Completeness
How fully the public Google Business Profile is filled out.
Strong
77
Reputation
Star rating and review volume — the strongest first impression in search.
Strong
70
Freshness
Recent activity signals — posts, photos, and up-to-date hours.
Needs work
100
Content & SEO
On-listing content depth: schema, description, keywords, media.
Strong
51
Competitor Standing
How this profile stacks against a typical local competitor in the category.
Needs work
80
Conversion Readiness
How easily a searcher can take action — call, book, or visit.
Strong

Want your real local-pack position across a 49-cell grid? Request a full rank scan.

Findings for The Surrey Hotel

Observations from your public ranking signals — every line is derived from data already on your Google Business Profile or in the public local pack.

Google Business Profile is 75% complete
Profile signals are competitive with top-3 local-pack winners. Ranking gap (if any) is now driven by review velocity + active engagement, not profile fields.
3.8★ rating (118 reviews)
Below the 4.0★ threshold where Google tends to suppress local-pack visibility. Reputation recovery is the highest-leverage move before any other ranking work.
Target keyword: "sports bars near me"
This is the highest-intent local search for Sports Bars in Redfern, NSW. Local-pack ranking for this term is the single largest lever on monthly inbound volume.

How Stormrage Helps Sports Bars Operators in Redfern

Local sports bars marketing is a rank-by-data game. The 3.8★ rating from 118 reviews puts The Surrey Hotel below the category median — the three moves with measurable lift are: claim and complete the Google Business Profile, build NAP-consistent citations toward top-3 local-pack parity, and grow monthly review velocity. Each one compounds on the previous; skipping one wastes the others.

Stormrage runs all three as a single workstream and tracks rank-position movement weekly with transparent case-study reporting. If The Surrey Hotel would rather book the calls than do the homework, that’s exactly what we do — the contact form below connects directly to a strategist within 24 hours.

Ready to Dominate Local Search?

Don't let competitors steal your customers. Get expert help optimizing your Google Business Profile and local SEO strategy.

Call (646) 450-7178 Get a Free Strategy Call Email Stormrage

Powered by Stormrage Local SEO

Get Your Free Local SEO Consultation

Ready to improve your rankings? Fill out the form below and we'll be in touch within 24 hours.

Thank you! We'll be in touch within 24 hours.