wheelers

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Local SEO Audit Report

Contact & Location

Business	Wheeler's
Address	1705 Sheepshead Bay Rd, Brooklyn, NY, 11235, United States
Phone	(718) 646-9320
Website	https://order.online/business/wheelers-restaurant-76136
Categories	American Restaurants, Barbecue Restaurants, Family Restaurants
Plus Code	`H2PX+89`

Rating & Reviews

4.51,351 Google reviews

Wheeler's boasts a strong 4.5/5 rating across 1351 Google reviews, reflecting solid American cuisine and consistent customer satisfaction. However, with only 1351 reviews total, their review volume and velocity fall short of top local competitors. This quarter, they should implement a post-dining email campaign to accelerate review generation and boost their total count.

Map & Directions

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Recent Google Photos

Most recent photos pulled from the Google Business Profile during this audit.

About Wheeler's

Wheeler's operates in the american restaurant category in Brooklyn and has accumulated 1,351 Google reviews at an average rating of 4.5/5. For most discovery happening in this category, that rating-and-volume pair is the single strongest first impression — searchers see the stars before they see anything else, and the review volume signals how many real customers stand behind the average. The business has clearly built a base of recurring customers, and the public-facing reputation reflects the kind of consistency that turns one-time visitors into regulars in this industry. The business maintains its own web presence at https://order.online/business/wheelers-restaurant-76136, which matters more for american restaurant operators than many realize — Google increasingly cross-references the website's content, schema markup, and reputation back into the Business Profile's local-pack ranking, so a thin or stale site can quietly cap the profile's visibility even when the GBP itself is well-tended. This audit measures where Wheeler's currently ranks in local search for the keywords that matter to its category, identifies the gaps between the present footprint and what the top competitors are doing, and lays out the specific moves that would lift the listing further into the local pack.

Keywords Wheeler's Should Rank For

High-intent local searches Stormrage would target for Wheeler's in Brooklyn, NY — ordered by likely conversion strength.

Keyword	Type	Intent
American restaurant near me	local	high
American dining Brooklyn NY	geo	high
restaurants on Sheepshead Bay Rd	street	high
American food Brooklyn	geo	high
places to eat near Sheepshead Bay Rd	street	high
American restaurant 11230	zip	high
dinner near me	local	med
American grill Brooklyn NY	geo	med
lunch spots 11230	zip	med
American cuisine near me	local	med

Want Stormrage to build a ranking plan for these? Get a free strategy call →

Search Engine Signals

Public footprint as indexed by major search-engine crawlers — third-party crawl data.

Organic Keyword Coverage

Total keywords ranked for: 107,058
Top 10 (positions 1–10): 89,820
Positions 1–3: 20,334
Positions 4–10: 69,486
Positions 11–20: 9,431
Positions 21–50: 7,642
Positions 51+: 165

Geographic Relevance

Primary traffic country: US

Outbound Footprint

Internal links on site: 1,192,743
Domains linked to (followed): 1,361
Domains linked to (all-time): 1,366
Outbound links (followed): 3,943,795
Outbound links (all-time): 3,976,352

Link and keyword data sourced from a third-party crawler. Figures may differ from your own analytics or live SERPs.

What reviewers are saying

Themes from recent Google reviews

90% positive · 5% neutral · 5% negative

Nostalgic atmosphereAttentive staffGenerous portionsLonger wait times

Demographics of your service area

US Census Bureau, ACS 5-year · ZCTA 11235

Total population

83,069

Median household income

$61,320

Households with kids

22.6%

Bachelor's or higher

49.6%

Findings

1 Critical 4 Major 1 Minor 1 Working well

Critical (1)

Address these first — they're blocking your visibility.

GMB has zero owner posts
Your Google Business Profile has no owner posts — which makes it look less actively managed than American restaurant competitors who post regularly. Publish one post this week (an offer, hours change, or photo update) and aim for a monthly cadence.
Google Posts are an activity signal an owner controls; a profile with none looks less actively managed than competitors who post regularly.

Major (4)

Significant gaps that meaningfully limit ranking.

Hours incomplete or missing
Your Google profile has only 0 of 7 days of hours set. Customers searching "open now" or "American restaurant Brooklyn Sunday" can't find you when partial hours are present — set all 7 days at business.google.com → Info.
Profiles with incomplete hours can be filtered out of 'open now' searches — a common Maps refinement.
Photo count under threshold
Wheeler's has only 1 Google photos — competitors in Brooklyn typically run 20+. Upload 5 exterior shots, 5 interior/work shots, and 3 of your team this week at business.google.com → Photos.
Profiles with 10+ photos receive 35% more clicks-to-website on average (BrightLocal 2024).
Missing LocalBusiness schema on website
Your website https://order.online/business/wheelers-restaurant-76136 doesn't ship LocalBusiness structured data (JSON-LD). That's the schema Google reads to understand your business as an entity — generate one at merkle.com/schema-generator and paste into your <head>, takes 10 minutes.
LocalBusiness JSON-LD helps Google understand a business as an entity; it supports — but does not guarantee — richer presentation in search.
Weak backlink profile
Only 0 other websites link to Wheeler's — Google treats backlinks as third-party trust votes, so American restaurant competitors with 10+ usually outrank you. Start with three free directory listings: BBB.org, your local Chamber, and Yelp.
Referring domains are a recognized link-authority signal in local ranking studies; more authoritative links generally help in competitive categories.

Minor (1)

Small wins — easy to fix, modest ranking lift.

Few social profiles linked
Only 0 social profile(s) linked from Wheeler's's site. Add at least Instagram + Facebook for American restaurant — Google uses cross-platform entity signals to confirm you're a real, active business.
Google looks at cross-platform signal continuity for entity confidence.

Working well (1)

What you're doing right — protect these.

Strong review signal
4.5 stars from 1351 reviews — Wheeler's is in the top decile for American restaurant in Brooklyn. Reply to every review (good or bad) within 48 hours to keep this engine running.
A strong rating and review volume are among the clearest assets for Local Pack competitiveness — worth protecting.

Findings reflect the Google Business Profile state at the time of analysis. Time-sensitive signals (reviews, owner posts, hours, rating) may change as the profile is updated.

Public Profile Completeness

How complete this business’s public listing signals are (categories, hours, photos, website). This is a listing-completeness measure — not a live local-pack ranking. A full 49-cell GeoGrid rank scan is available on request.

85%

Profile Completeness

(Strong)

Want your real local-pack position across a 49-cell grid? Request a full rank scan.

Stormrage Expert Findings

Your Google Business Profile has no owner posts — which makes it look less actively managed than American restaurant competitors who post regularly. Publish one post this week (an offer, hours change, or photo update) and aim for a monthly cadence.
Your Google profile has only 0 of 7 days of hours set. Customers searching "open now" or "American restaurant Brooklyn Sunday" can't find you when partial hours are present — set all 7 days at business.google.com → Info.
Wheeler's has only 1 Google photos — competitors in Brooklyn typically run 20+. Upload 5 exterior shots, 5 interior/work shots, and 3 of your team this week at business.google.com → Photos.
Your website https://order.online/business/wheelers-restaurant-76136 doesn't ship LocalBusiness structured data (JSON-LD). That's the schema Google reads to understand your business as an entity — generate one at merkle.com/schema-generator and paste into your <head>, takes 10 minutes.
Only 0 other websites link to Wheeler's — Google treats backlinks as third-party trust votes, so American restaurant competitors with 10+ usually outrank you. Start with three free directory listings: BBB.org, your local Chamber, and Yelp.
Only 0 social profile(s) linked from Wheeler's's site. Add at least Instagram + Facebook for American restaurant — Google uses cross-platform entity signals to confirm you're a real, active business.
4.5 stars from 1351 reviews — Wheeler's is in the top decile for American restaurant in Brooklyn. Reply to every review (good or bad) within 48 hours to keep this engine running.

Findings for Wheeler's

Observations from your public ranking signals — every line is derived from data already on your Google Business Profile or in the public local pack.

Google Business Profile is 85% complete

Approaching parity with top-3 results but still under the 95% threshold most local-pack winners cross before consistent ranking.

4.5★ rating (1,351 reviews)

At the high end for American restaurant. Google weights this as a positive ranking signal. Score erodes only if recent reviews trend down.

Target keyword: "american restaurant near me"

This is the highest-intent local search for American restaurant in Brooklyn, NY. Local-pack ranking for this term is the single largest lever on monthly inbound volume.

How Stormrage Helps American restaurant Operators in Brooklyn

Local american restaurant marketing is a rank-by-data game. The 4.5 rating from 1,351 reviews puts Wheeler's above the category median — the three moves with measurable lift are: claim and complete the Google Business Profile, build NAP-consistent citations toward top-3 local-pack parity, and grow monthly review velocity. Each one compounds on the previous; skipping one wastes the others.

Stormrage runs all three as a single workstream and tracks rank-position movement weekly with transparent case-study reporting. If Wheeler's would rather book the calls than do the homework, that’s exactly what we do — the contact form below connects directly to a strategist within 24 hours.

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