I Am Nubian's Local SEO Transformation - Stormrage Digital Marketing

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September 18, 2024

I Am Nubian’s Local SEO Transformation

This case study highlights how Stormrage Digital Marketing worked closely with I Am Nubian to identify and address these challenges through a comprehensive SEO strategy. By focusing on keyword optimization, technical SEO improvements, and a robust content strategy, we helped the salon boost its search rankings, expand its local reach, and drive business growth. Below, we outline the key challenges faced by I Am Nubian, the solutions implemented, and the significant results achieved through our efforts.

Challenge

Key Challenges for I Am Nubian Beauty Salon

Despite being a reputable beauty salon in Elmont, Queens, I Am Nubian faced several significant challenges limiting their local reach and ability to connect with potential clients.

Low Local Organic Traffic: The salon’s website was not attracting enough organic traffic from local searches, impacting their visibility to customers seeking beauty services in the Elmont area.
Poor Local Keyword Rankings: Primary and secondary keywords like “natural hair salon in Elmont,” “braiding salon Queens,” and “beauty salon near me” were not ranking well in local search results, reducing online exposure.
Suboptimal Page Performance: Key pages, including service offerings (e.g., braiding, natural hair care, and spa services), were not retaining visitors or driving engagement, resulting in high bounce rates.
Content Issues: There was a lack of high-quality, optimized content targeting relevant local keywords and user intent for potential clients in Elmont and surrounding areas.

Solution

Our SEO Solutions Work: We’ve Proven it Over and Over Again

Keyword Research and Optimization:

Conducted in-depth keyword research to identify high-potential keywords related to natural hair care, such as “natural hair salon Elmont,” “curly hair care Queens,” and “natural hair products near me.”
Optimized existing content and created new, high-quality content focused on natural hair services and relevant keywords.
Implemented on-page SEO techniques, including meta tags, header tags, and keyword-rich content that aligns with I Am Nubian’s core services.

Technical SEO Enhancements:

Improved website structure and navigation to enhance user experience, particularly for customers seeking natural hair care services in Elmont and nearby areas.
Optimized site speed and mobile responsiveness, ensuring a seamless experience for all users, especially those booking hair appointments on mobile devices.

Content Strategy:

Developed a robust content strategy focusing on creating informative, engaging, and SEO-friendly blog posts and guides on natural hair care tips, product recommendations, and styling techniques.
Regularly updated and expanded existing content to keep it fresh, relevant, and aligned with trends in the natural hair industry.

Link Building:

Executed a strategic link-building campaign to acquire high-quality backlinks from beauty and natural hair care websites and blogs.
Fostered relationships with natural hair influencers and bloggers to generate organic links and increase visibility within the natural hair care community.

Performance Monitoring and Adjustments:

Utilized advanced analytics tools to monitor performance metrics, such as traffic from local searches and client bookings, and adjusted strategies as needed to improve local SEO results.
Conducted regular audits to identify and rectify any technical or content-related issues affecting the salon’s online performance.

The Result of Our Work

Stormrage Digital Marketing has significantly improved I Am Nubian’s local reach and visibility in Elmont and surrounding areas. As shown in the latest map ranking report from September 2024, the salon now holds high-ranking positions (in the top 3 spots) in multiple key areas, indicated by green points. These improvements are especially noticeable in and around Elmont, as well as other nearby communities such as Valley Stream, Garden City, and Floral Park.

Key insights from the results:

80 High-Ranking Grid Points: I Am Nubian dominates search results in many areas, consistently ranking in the top 3 spots in green zones, which indicates strong local SEO performance.

Expansion into New Areas: The business has extended its reach into new neighborhoods that previously had lower rankings (represented by the red and orange zones). For instance, parts of Queens and Nassau County now rank higher due to improved keyword targeting and localized content strategies.

Room for Further Growth: Some areas, particularly in red and orange zones (such as Corona, Howard Beach, and parts of Long Island), still need focus. These lower-ranking spots indicate potential for improvement through additional content optimization and link-building efforts tailored to those localities.