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Challenges

Challenges:

Tyca Beauté faced several significant challenges:

  • Low Local Visibility: Despite providing high-quality makeup services, Tyca Beauté struggled to appear in local searches for keywords like "makeup artist near me" and "bridal makeup Queens."
  • Underperforming Website: The website was slow, not mobile-friendly, and lacked optimized content targeting local customers.
  • Low Domain Authority: The site had a limited backlink profile and was missing critical local citations to boost its search engine rankings.

Solution

Solutions:

1. Keyword Research and Optimization:

  • Targeted Keywords: We performed in-depth keyword research to identify high-potential keywords relevant to makeup services in the Queens area, including "makeup artist near me," "bridal makeup Queens," and "professional makeup artists Springfield Gardens."
  • On-Page SEO: Optimized meta tags, header tags, and page content to align with Tyca Beauté’s services, focusing on high-ranking keywords to improve local search performance.

2. Technical SEO Enhancements:

  • Improved Site Speed & Mobile Usability: We optimized Tyca Beauté’s website for faster load times and ensured that it was mobile-responsive, providing a seamless user experience on all devices.
  • Enhanced User Experience: Streamlined website navigation, making it easier for clients to find and book services.

3. Local Citations and Link Building:

  • Citation Building: Utilized local citation platforms like Yelp, Yellow Pages, and Google My Business to boost Tyca Beauté’s presence in local search results.
  • Link-Building Campaign: Acquired high-quality backlinks from relevant beauty and fashion blogs, leveraging influencers and local beauty directories. We also monitored local performance using the BrightLocal Grid to identify opportunities to enhance rankings.

4. Google My Business and Social Media Optimization:

  • GMB Optimization: We fully optimized Tyca Beauté’s Google My Business profile, including services, hours, and reviews, to improve local visibility and drive more walk-ins and bookings.
  • Social Media Strategy: Enhanced Instagram and Facebook profiles to showcase portfolio work, makeup tips, and customer testimonials, driving engagement and client bookings through these channels.

5. Ongoing Performance Monitoring:

  • Analytics Tracking: Utilized advanced tools like Ahrefs and BrightLocal to monitor keyword performance, organic traffic, and search rankings.
  • Continuous Adjustments: Regularly audited the site and adjusted strategies to address technical issues and content gaps.

The Result of Our Work

Results:

Tyca Beauté’s partnership with Stormrage Digital Marketing delivered impressive results within just a few months:

  • Improved Local Visibility: The BrightLocal Grid revealed that Tyca Beauté’s map ranking improved to an average of 2.3 across Springfield Gardens for the keyword "makeup artist near me."
  • Boost in Organic Traffic: Tyca Beauté’s organic traffic saw a significant spike, with a consistent upward trend in the second half of the year, as highlighted by Ahrefs data.
  • Backlink Growth: The site’s backlink profile grew by 2.5K links, with the number of referring domains increasing by 181, contributing to improved domain authority.
  • Keyword Rankings: The number of ranking keywords increased by 116, resulting in higher search visibility and more inquiries through the website and Google My Business.
  • Increased Bookings: Through optimized content and social media efforts, Tyca Beauté experienced a substantial increase in both online and in-person bookings.

Tyca Beauté’s Local Reach Success

Tyca Beauté, a premier makeup studio located in Springfield Gardens, Queens, sought to expand its local reach and increase online visibility. With fierce competition in the beauty industry, Tyca Beauté partnered with Stormrage Digital Marketing to improve search engine rankings, boost organic traffic, and drive more appointments.

Challenge

Tyca Beauté faced several significant challenges:

  • Low Local Visibility: Despite providing high-quality makeup services, Tyca Beauté struggled to appear in local searches for keywords like “makeup artist near me” and “bridal makeup Queens.”
  • Underperforming Website: The website was slow, not mobile-friendly, and lacked optimized content targeting local customers.
  • Low Domain Authority: The site had a limited backlink profile and was missing critical local citations to boost its search engine rankings.

Solution

Our SEO Solutions Work: We’ve Proven it Over and Over Again

Keyword Research and Optimization:

  • Targeted Keywords: We performed in-depth keyword research to identify high-potential keywords relevant to makeup services in the Queens area, including “makeup artist near me,” “bridal makeup Queens,” and “professional makeup artists Springfield Gardens.”
  • On-Page SEO: Optimized meta tags, header tags, and page content to align with Tyca Beauté’s services, focusing on high-ranking keywords to improve local search performance.

Technical SEO Enhancements:

  • Improved Site Speed & Mobile Usability: We optimized Tyca Beauté’s website for faster load times and ensured that it was mobile-responsive, providing a seamless user experience on all devices.
  • Enhanced User Experience: Streamlined website navigation, making it easier for clients to find and book services.

Google My Business and Social Media Optimization:

  • GMB Optimization: We fully optimized Tyca Beauté’s Google My Business profile, including services, hours, and reviews, to improve local visibility and drive more walk-ins and bookings.
  • Social Media Strategy: Enhanced Instagram and Facebook profiles to showcase portfolio work, makeup tips, and customer testimonials, driving engagement and client bookings through these channels.

Local Citations and Link Building:

  • Citation Building: Utilized local citation platforms like Yelp, Yellow Pages, and Google My Business to boost Tyca Beauté’s presence in local search results.
  • Link-Building Campaign: Acquired high-quality backlinks from relevant beauty and fashion blogs, leveraging influencers and local beauty directories. We also monitored local performance using the BrightLocal Grid to identify opportunities to enhance rankings.

Ongoing Performance Monitoring:

  • Analytics Tracking: Utilized advanced tools like Ahrefs and BrightLocal to monitor keyword performance, organic traffic, and search rankings.
  • Continuous Adjustments: Regularly audited the site and adjusted strategies to address technical issues and content gaps.

The Result of Our Work

Tyca Beauté’s partnership with Stormrage Digital Marketing delivered impressive results within just a few months:

Improved Local Visibility: The BrightLocal Grid revealed that Tyca Beauté’s map ranking improved to an average of 2.3 across Springfield Gardens for the keyword “makeup artist near me.”

Boost in Organic Traffic: Tyca Beauté’s organic traffic saw a significant spike, with a consistent upward trend in the second half of the year, as highlighted by Ahrefs data.

Backlink Growth: The site’s backlink profile grew by 2.5K links, with the number of referring domains increasing by 181, contributing to improved domain authority.

Keyword Rankings: The number of ranking keywords increased by 116, resulting in higher search visibility and more inquiries through the website and Google My Business.

Increased Bookings: Through optimized content and social media efforts, Tyca Beauté experienced a substantial increase in both online and in-person bookings.

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