GSS Security Services, Inc.
GSS Security Services, Inc.
20 W 22nd St #514, New York, NY 10010
security guard service near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 27-45 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 8 out of 49 grids in top 3
How Customers Find GSS Security Services, Inc. on Google
When customers search for “Security guard service near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in New York NY.
| Primary Category | ✓Security Guard Service |
| Address | ✓20 W 22nd St #514, New York, NY 10010 |
| Website | ✓http://www.gss-security.com/ |
| Phone | ✓+1 212-764-5400 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Your rating is excellent, but volume is low. To dominate local search in New York NY, you need 10+ reviews within 90 days. We implement systematic review generation that increases volume by 300-500% while maintaining quality and compliance. See how our local SEO services boost reviews →
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in New York NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Meyerson Associates Inc | 0.33 miles | 3.7 | 6 | #8 | 27.1 | #8 | #47 | 0% |
| Kent Services | 0.38 miles | 3.6 | 172 | #11 | 30.0 | #11 | #47 | 0% |
| DENSON PROTECTIVE SERVICES, CORP | 0.41 miles | 1.0 | 1 | #12 | 31.6 | #12 | #46 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in New York NY.
Meyerson Associates Inc – Visibility Grid
Distance: 0.33 miles | Rating: 3.7 | Reviews: 6
Center Rank: #8 | Avg Rank: 27.1 | Best: #8 | Worst: #47 | Top-3 Coverage: 0%
Kent Services – Visibility Grid
Distance: 0.38 miles | Rating: 3.6 | Reviews: 172
Center Rank: #11 | Avg Rank: 30.0 | Best: #11 | Worst: #47 | Top-3 Coverage: 0%
DENSON PROTECTIVE SERVICES, CORP – Visibility Grid
Distance: 0.41 miles | Rating: 1.0 | Reviews: 1
Center Rank: #12 | Avg Rank: 31.6 | Best: #12 | Worst: #46 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Flatiron District (your business location – Rank 17)
- Lower East Side (north – Rank 19)
- Alphabet City (northeast – Rank 24)
- Hudson Square (northwest – Rank 11)
- NoHo (north – Rank 12)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We reviewed GSS Security Services, Inc.’s Google Business Profile and website to assess on‑page signals and content relevance. competitor analysis involved benchmarking the three nearby security guard firms on review volume, categories, and local visibility. Finally, we calculated a visibility score by simulating local search results for the target keyword “security guard service near me” across key zip codes in New York.
Top Opportunities for Growth
– Encourage more 5‑star reviews from recent clients to increase review velocity and average rating.
– Add high‑resolution photos of staff, equipment, and on‑site actions to improve photo freshness.
– Expand Google Business Profile categories to include “Security Guard Service” and related sub‑categories.
– Build dedicated landing pages for each borough (Manhattan, Brooklyn, Queens, Bronx, Staten Island) targeting “security guard service near me”.
– Publish a blog series addressing common security concerns for New York businesses to fill content gaps.
– Conduct geo‑grid analysis to identify underserved zip codes and target them with localized ads.
– Enable missing GBP features such as booking links, Q&A, and service menus.
Local Ranking Factors Breakdown
Proximity is a primary driver for local rankings, and GSS Security Services, Inc. benefits from being physically located in New York, but the visibility score of 53% indicates that nearby competitors are outranking them in several zip codes. Category alignment is also critical; without the exact “Security Guard Service” category, Google may serve other providers for the query “security guard service near me”.
Review volume and velocity play a huge role; with 24 reviews spread across three competitors, GSS has a modest count but may lack recent five‑star feedback, which hurts credibility. Photo freshness and a complete GBP (service menu, booking link, Q&A) signal activity—currently missing elements lower trust signals. The competitor density (only three rivals) provides an opportunity, yet the weak geo‑grid zones—areas where GSS’s profile fails to appear—drag down the overall visibility score. Strengthening these signals will directly lift the 53% visibility toward the top tier.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in hyper‑local SEO for New York‑based businesses like GSS Security Services, Inc. Our team audits each Google Business Profile, conducts deep competitor and geo‑grid analyses, and then implements targeted optimizations that align with the city’s unique search patterns. We combine local SEO best practices with data‑driven strategies to boost rankings, increase visibility, and attract more qualified customers.
We help New York businesses dominate their niche by delivering measurable improvements—often moving clients from mid‑range visibility scores into the top 10% of local search results. Our audits provide clear, actionable recommendations that go beyond generic SEO checklists, focusing on location‑specific tactics such as borough‑level landing pages, optimized service categories, and strategic review generation. Partner with Stormrage to turn your visibility gaps into growth opportunities and see a steady rise in local traffic and inquiries.
How We Grow Your Revenue
Our Stormrage SEO Growth Framework is tailored to unlock GSS Security Services, Inc.’s local potential.
Audit & Analysis
Audit & Analysis – We deep‑dive into GSS’s current GBP, review history, photo assets, and competitor landscape to pinpoint why the visibility score sits at 53% and map weak geo‑grid zones.
Fix & Optimize
Fix & Optimize – We will complete missing GBP fields, add precise categories, upload fresh professional images, and set up service menus and booking links to boost profile completeness.
Content & Authority
Content & Authority – We create borough‑specific landing pages and a security‑focused blog series that target “security guard service near me”, filling content gaps and building local authority.
Local Signals & Reputation
Local Signals & Reputation – We launch a review acquisition campaign to increase review velocity, encourage 5‑star feedback, and respond to existing reviews, while also adding Q&A and photo updates to strengthen trust signals.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Ongoing monitoring of rankings, visibility score shifts, and geo‑grid performance lets us adjust tactics, ensuring GSS continuously climbs toward top‑tier local visibility.
Frequently Asked Questions About Ranking in New York, NY
Q: Why is GSS Security Services, Inc. in New York only showing a 53% visibility score for the keyword “security guard service near me”? A: The score reflects gaps in GBP completeness, limited category alignment, and a lack of recent high‑rating reviews, which together keep the profile from appearing in many local searches despite being in the right city.
Q: How can GSS compete against the three local security guard competitors that seem to rank higher? A: By expanding categories, adding borough‑specific landing pages, boosting review volume with fresh 5‑star feedback, and filling geo‑grid weak zones, GSS can out‑perform the three rivals in key search queries.
Q: Are 24 reviews enough for a security guard service in New York, or should GSS push for more? A: While 24 reviews provide a baseline, increasing both the number and the recency of 5‑star reviews will improve review velocity and signal reliability, which are crucial for climbing the local rankings.
Q: How important are photos for GSS’s Google Business Profile, and what should be added? A: Photo freshness is a strong ranking factor; adding high‑quality images of staff, equipment, and on‑site operations will signal activity and trust, helping lift the visibility score.
Q: What role do local landing pages play for GSS Security Services, Inc.? A: Dedicated pages for each New York borough targeting the phrase “security guard service near me” fill content gaps, improve relevance for localized searches, and directly address the current visibility shortfall.
Q: Can geo‑grid analysis help GSS identify areas in New York where they are not showing up in search results? A: Yes, mapping the current visibility across zip codes reveals weak zones; targeting those with localized ads and optimized content will expand GSS’s presence and raise the overall visibility score.
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