Birds & Fellows Tribeca
Birds & Fellows Tribeca
93 Worth St, New York, NY 10013
hair salon near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 27-45 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 5 out of 49 grids in top 3
How Customers Find Birds & Fellows Tribeca on Google
When customers search for “Hair salon near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in New York NY.
| Primary Category | ✓Hair Salon |
| Address | ✓93 Worth St, New York, NY 10013 |
| Website | ✓https://birdsandfellowssalon.com/#book-now |
| Phone | ✓+1 844-438-4526 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in New York NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| Royal Hair Salon | 0.04 miles | 5.0 | 129 | #6 | 25.9 | #6 | #45 | 0% |
| HydroHair Rejuvenating Center at Hale Organic Salon | 0.09 miles | 4.5 | 2 | #8 | 28.3 | #8 | #46 | 0% |
| Hale Organic Salon | 0.10 miles | 4.8 | 24 | #7 | 27.0 | #7 | #46 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in New York NY.
Royal Hair Salon – Visibility Grid
Distance: 0.04 miles | Rating: 5.0 | Reviews: 129
Center Rank: #6 | Avg Rank: 25.9 | Best: #6 | Worst: #45 | Top-3 Coverage: 0%
HydroHair Rejuvenating Center at Hale Organic Salon – Visibility Grid
Distance: 0.09 miles | Rating: 4.5 | Reviews: 2
Center Rank: #8 | Avg Rank: 28.3 | Best: #8 | Worst: #46 | Top-3 Coverage: 0%
Hale Organic Salon – Visibility Grid
Distance: 0.10 miles | Rating: 4.8 | Reviews: 24
Center Rank: #7 | Avg Rank: 27.0 | Best: #7 | Worst: #46 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Manhattan (your business location – Rank 13)
- Whitehall (northwest – Rank 11)
- Brooklyn Heights (northeast – Rank 24)
- Dumbo (northeast – Rank 13)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We examined the Birds & Fellows Tribeca Google Business Profile to capture its visibility score, review count, and available features. Next, we benchmarked the salon against three nearby hair‑care competitors, assessing category usage and content presence. Finally, we evaluated local search visibility using keyword “hair salon near me” to identify strengths and gaps in the geo‑grid.
Top Opportunities for Growth
– Prompt existing clients to post Google reviews weekly to raise the review count beyond the current 10.
– Upload fresh, high‑resolution before/after haircut photos and staff portraits at least twice a month.
– Add secondary categories such as “Men’s Hair Salon”, “Hair Styling”, and “Beauty Salon” to align with broader search intent.
– Build hyper‑local landing pages for neighborhoods like Tribeca, SoHo, and Financial District targeting “hair salon near me”.
– Publish weekly blog posts or short videos on NY hair trends to fill content gaps around the target keyword.
– Use geo‑grid posts highlighting services in adjacent ZIP codes (e.g., 10013, 10007) to strengthen weak nearby zones.
– Activate missing GBP features: Q&A section, appointment booking button, and detailed service listings.
Local Ranking Factors Breakdown
Proximity and category relevance dominate local rankings for hair‑care searches. Birds & Fellows Tribeca already benefits from a solid visibility score of 51%, but with only 10 reviews it lags behind the three local competitors who likely have higher review volumes and more diverse categories. Fresh, high‑quality photos and a fully completed GBP profile (including Q&A and booking links) are critical signals that can boost the salon’s prominence in the “hair salon near me” query.
The density of competitors in Tribeca creates a competitive geo‑grid where weak zones can limit exposure. A higher review velocity, expanded secondary categories, and localized landing pages will improve the salon’s authority and relevance across the grid. Maintaining a robust review stream and regularly updating visual content will also enhance the GBP’s freshness score, directly influencing the current 51% visibility and helping the business edge out nearby rivals.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in local SEO for New York businesses like Birds & Fellows Tribeca. We conduct deep GBP audits, refine category structures, amplify review acquisition, and execute geo‑grid analysis to pinpoint visibility gaps. Our team crafts location‑specific content and optimizes on‑page signals, delivering measurable ranking lifts and increased foot traffic for salons, restaurants, and service providers.
Our data‑driven audits translate competitor insights into actionable roadmaps, ensuring each recommendation aligns with New York’s unique market dynamics. By focusing on hyper‑local strategies—such as neighborhood landing pages and targeted Google posts—our methods outperform generic SEO approaches, driving sustained visibility improvements and a stronger flow of local customers. Ready to boost your salon’s rankings? Let’s discuss a customized plan.
How We Grow Your Revenue
Stormrage’s SEO Growth Framework is tailored to elevate Birds & Fellows Tribeca’s local presence.
Audit & Analysis
Audit & Analysis – We’ll deep‑dive into the salon’s current GBP, confirming the 51% visibility score, 10 reviews, and competitor landscape of three nearby hair salons, identifying category gaps and weak geo‑grid zones.
Fix & Optimize
Fix & Optimize – We’ll expand primary and secondary categories, enable missing GBP features (booking button, Q&A), and implement a systematic photo refresh schedule to improve profile completeness.
Content & Authority
Content & Authority – We’ll create localized landing pages for Tribeca, SoHo, and the Financial District, plus weekly blog/video content targeting “hair salon near me” to fill content gaps and boost authority.
Local Signals & Reputation
Local Signals & Reputation – A structured review acquisition program will increase the review count, while geo‑grid specific posts and targeted social signals will strengthen weak nearby zones and enhance overall reputation.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Ongoing monitoring of visibility score, ranking positions, and competitor moves will allow us to adjust tactics, ensuring continuous improvement and sustained growth for the salon.
Frequently Asked Questions About Ranking in New York, NY
Q: Why is Birds & Fellows Tribeca’s visibility only at 51% for the keyword ‘hair salon near me’ in New York? A: The current visibility reflects limited review volume (10) and missing GBP features, which keep the profile from fully competing with the three nearby salons that have richer content and higher review counts.
Q: How can we quickly increase the number of reviews for our Tribeca hair salon? A: Implement a review request system that asks satisfied clients to post on Google right after their appointment, aiming for at least 5 new reviews per month to boost credibility and ranking.
Q: Which categories should we add to our Google Business Profile to beat the competitors in Tribeca? A: In addition to “Hair Salon”, add secondary categories like “Men’s Hair Salon”, “Hair Styling”, and “Beauty Salon” to capture broader search intent and align with competitor listings.
Q: Are localized landing pages necessary for a small salon like ours in New York? A: Yes, creating pages targeting specific neighborhoods (e.g., Tribeca, SoHo, Financial District) helps capture nearby searchers and improves the geo‑grid coverage where your visibility is currently weak.
Q: What impact will adding more photos have on our 51% visibility score? A: Fresh, high‑quality photos signal activity to Google and improve user engagement; regularly updating images can raise the profile’s freshness score, contributing to higher visibility in local searches.
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