Bklyn Caps and Clothing
Bklyn Caps and Clothing
1363 Fulton St, Brooklyn, NY 11216
hat shop near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 10-20 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 6 out of 49 grids in top 3
How Customers Find Bklyn Caps and Clothing on Google
When customers search for “Hat shop near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Home | Hat Shop Marketing Agency | Bedford-Stuyvesant Local SEO
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in Brooklyn NY.
| Primary Category | ✓Hat Shop |
| Address | ✓1363 Fulton St, Brooklyn, NY 11216 |
| Website | ✓https://bklyncap.com/ |
| Phone | ✓+1 718-638-1103 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in Brooklyn NY:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| East Village Hats | 3.84 miles | 4.7 | 62 | #3 | 25.3 | #3 | #44 | 2.0% |
| JJ Hat Center | 5.03 miles | 4.6 | 510 | #7 | 27.0 | #7 | #44 | 0% |
| USA Cap King INC | 8.12 miles | 4.2 | 25 | #10 | 28.6 | #10 | #49 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in Brooklyn NY.
East Village Hats – Visibility Grid
Distance: 3.84 miles | Rating: 4.7 | Reviews: 62
Center Rank: #3 | Avg Rank: 25.3 | Best: #3 | Worst: #44 | Top-3 Coverage: 2.0%
JJ Hat Center – Visibility Grid
Distance: 5.03 miles | Rating: 4.6 | Reviews: 510
Center Rank: #7 | Avg Rank: 27.0 | Best: #7 | Worst: #44 | Top-3 Coverage: 0%
USA Cap King INC – Visibility Grid
Distance: 8.12 miles | Rating: 4.2 | Reviews: 25
Center Rank: #10 | Avg Rank: 28.6 | Best: #10 | Worst: #49 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
Specific Areas Needing Focus:
- Brooklyn (northeast – Rank 11)
- Crown Heights (northwest – Rank 22)
- Brooklyn Community District 17 (northeast – Rank 12)
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We performed a thorough review of Bklyn Caps and Clothing’s Google Business Profile, benchmarked its performance against the three nearest hat‑shop competitors, and measured its local visibility score, review count, and category usage. The audit also examined photo freshness, GBP feature completion, and the presence of neighborhood‑specific landing pages. Insights were drawn from direct profile observations and comparative competitor analysis to identify gaps and strengths.
Top Opportunities for Growth
– Encourage satisfied customers to leave fresh 5‑star reviews weekly to boost review velocity
– Upload at least 5 new high‑quality photos of hats, store interior, and staff each month to improve visual signals
– Add secondary categories such as “Custom Hats” and “Headwear Store” to align with search intent for “hat shop near me”
– Build localized landing pages for Brooklyn neighborhoods like Williamsburg, Bushwick, and Park Slope to capture geo‑grid traffic
– Publish blog posts or GBP posts about seasonal hat trends and local fashion events to fill content gaps
– Activate missing GBP features (Q&A, product posts, booking button) to increase engagement and signal completeness
Local Ranking Factors Breakdown
Proximity and category relevance are foundational for local ranking. Bklyn Caps and Clothing is already in the correct primary category for a hat shop, but adding secondary categories will strengthen alignment with searches like “hat shop near me”. The business’s proximity to Brooklyn residents gives it a natural advantage, yet the visibility score of 51% indicates it is not fully capitalizing on that advantage compared to its three nearby competitors.
Review volume and velocity are critical; 47 reviews provide a solid base, but the lack of recent 5‑star submissions can dampen trust signals. Photo freshness and the completeness of the Google Business Profile (including Q&A, product listings, and posts) directly affect the visibility score; currently, missing GBP features and stagnant imagery are likely contributing to the weak zones on the geo‑grid. Competitor density in Brooklyn is moderate, so optimizing these signals can quickly lift Bklyn Caps above its rivals.
Geogrid analysis shows strong visibility in parts of Downtown Brooklyn but weak performance in neighborhoods like Bushwick and Bedford‑Stuyvesant. Targeted local landing pages and neighborhood‑specific posts can convert those weak zones into traffic generators. Overall, boosting review momentum, refreshing visual assets, expanding categories, and filling GBP feature gaps will collectively raise the visibility score toward the 80‑90% range typical of top local retailers.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in hyper‑local SEO for New York businesses, delivering tailored strategies that lift Google Business Profiles into the top three positions for relevant queries. Our team conducts precise geo‑grid analyses, audits GBP completeness, and crafts location‑specific content that resonates with neighborhood audiences, ensuring every signal—reviews, photos, categories, and posts—works in harmony.
We partner with boutique retailers like Bklyn Caps and Clothing, helping them dominate “hat shop near me” searches across Brooklyn. By leveraging data‑driven competitor insights and actionable recommendations, we drive measurable ranking improvements, higher visibility scores, and a steady influx of foot traffic and online sales. Our methods outpace generic SEO because we focus on the unique dynamics of each NYC borough, integrating local market expertise with proven SEO tactics.
Ready to turn your 51% visibility into a leading position? Let Stormrage map out a custom growth plan that targets Brooklyn’s most profitable neighborhoods and accelerates your store’s online discovery.
How We Grow Your Revenue
The Stormrage SEO Growth Framework is built to turn Bklyn Caps and Clothing’s current challenges into competitive advantages.
Audit & Analysis
Audit & Analysis – We start with a deep dive into your GBP, confirming that the primary “Hat Shop” category is optimized, mapping the geo‑grid to pinpoint weak neighborhoods, and benchmarking your 47 reviews and 51% visibility against the three local rivals.
Fix & Optimize
Fix & Optimize – Next, we add missing secondary categories, refresh your photo gallery with new product shots weekly, and activate GBP features like Q&A and product posts, directly addressing the visibility gaps identified in the audit.
Content & Authority
Content & Authority – We create neighborhood‑specific landing pages and publish weekly blog or GBP posts about seasonal hat trends, filling content gaps and building local authority that resonates with Brooklyn shoppers.
Local Signals & Reputation
Local Signals & Reputation – We implement a review‑generation program to increase review velocity, respond to existing reviews, and encourage fresh 5‑star feedback, boosting trust signals that influence both rankings and conversion.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Finally, we set up continuous monitoring of visibility scores, review metrics, and geo‑grid performance, allowing us to adjust tactics monthly and keep Bklyn Caps moving toward an 80%+ visibility target.
Frequently Asked Questions About Ranking in Brooklyn, NY
Q: Why is Bklyn Caps and Clothing’s visibility only at 51% despite having 47 reviews in Brooklyn? A: The visibility score reflects more than review count; it also measures GBP completeness, photo freshness, category alignment, and neighborhood coverage. While 47 reviews provide a solid foundation, gaps in secondary categories, stale photos, and missing GBP features keep the profile from fully capitalizing on its local relevance.
Q: How can Bklyn Caps compete with the three other hat shops nearby? A: By expanding into secondary categories like “Custom Hats,” regularly adding fresh photos, and creating localized landing pages for high‑traffic Brooklyn neighborhoods, you can differentiate your store and capture search queries that competitors may overlook.
Q: What specific actions will improve the 51% visibility score for a Brooklyn hat shop? A: Focus on increasing review velocity, uploading weekly photo updates, activating all GBP features (Q&A, product posts), and targeting weak geo‑grid zones such as Bushwick with dedicated landing pages and neighborhood‑specific posts.
Q: Does my current number of reviews (47) affect my ranking in Brooklyn? A: Yes, but the recency and rating distribution matter more. A steady flow of recent 5‑star reviews signals freshness and trust to Google, helping lift both your visibility score and local pack placement.
Q: Are there any GBP features I’m missing that could boost my ranking in Brooklyn? A: You’re missing several high‑impact features, including Q&A, product listings for individual hat styles, and the ability to post updates or offers. Enabling these will enrich your profile and improve relevance for queries like “hat shop near me”.
Ready to Improve Your Brooklyn Rankings?
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