Bob’s Express and Trucking
Bob’s Express and Trucking
339-351 Delancy St, Newark, NJ 07105
trucking company near me
Your business ranks outside the top 10 for your main keyword — costing you an estimated 10-20 missed clients/month.
Your Local Visibility Score
Green = Top 3
Yellow = 4–10
Orange = 11–20
Red = 20+
Local Pack Presence: 5 out of 49 grids in top 3
How Customers Find Bob’s Express and Trucking on Google
When customers search for “Trucking company near me” from nearby streets, this is where you appear in Google’s results.
A color-coded map showing local search ranking positions. Green indicates top 3 ranking, yellow indicates ranks 4-10, orange indicates ranks 11-20, and red indicates rank 20 or higher.
⭐ Stormrage Expert Findings
- Your GBP is 70.0% complete but missing several ranking-critical elements. Learn about SEO optimization →
- Competitors within 1 mile are outranking you even with fewer reviews.
- Your center-cell rank is outside top 10 — you must be Top 3 in your own neighborhood. Our local SEO strategy can help →
- You lack category optimization + photo frequency + review velocity.
- Missing consistent NAP citations across major directories.
- No regular Google Posts activity (critical ranking signal). Social media integration helps →
Profile Completeness Analysis
Your Google Business Profile is 70.0% complete. While the basics are covered, strategic optimization is needed to outrank competitors in Newark NJ.
| Primary Category | ✓Trucking Company |
| Address | ✓339-351 Delancy St, Newark, NJ 07105 |
| Website | ✓http://bobsexpress.com/ |
| Phone | ✓+1 973-817-8880 |
| Hours | ✓Provided |
| Photos | ✓1 photos (needs 25+ for optimal ranking) |
Review Analysis
Competitor Analysis
Here’s who you’re competing against within 10 miles of your location in Newark NJ:
| Competitor | Distance | Rating | Reviews | Center Rank | Avg Rank | Best Rank | Worst Rank | Top-3 Coverage |
|---|---|---|---|---|---|---|---|---|
| All Points Transport | 0.67 miles | 4.2 | 27 | #3 | 22.7 | #3 | #41 | 2.0% |
| Northern Trucking inspections | 0.74 miles | 5.0 | 5 | #8 | 28.6 | #8 | #43 | 0% |
| RED TRUCKING | 0.75 miles | 4.6 | 101 | #10 | 26.9 | #10 | #41 | 0% |
You are being outranked by businesses that have less reputation and less relevance — meaning Google considers their profiles more optimized than yours.
Competitor Visibility Maps
See how your competitors perform across the same geographic area. Notice where they dominate and where you have opportunities to outrank them in Newark NJ.
All Points Transport – Visibility Grid
Distance: 0.67 miles | Rating: 4.2 | Reviews: 27
Center Rank: #3 | Avg Rank: 22.7 | Best: #3 | Worst: #41 | Top-3 Coverage: 2.0%
Northern Trucking inspections – Visibility Grid
Distance: 0.74 miles | Rating: 5.0 | Reviews: 5
Center Rank: #8 | Avg Rank: 28.6 | Best: #8 | Worst: #43 | Top-3 Coverage: 0%
RED TRUCKING – Visibility Grid
Distance: 0.75 miles | Rating: 4.6 | Reviews: 101
Center Rank: #10 | Avg Rank: 26.9 | Best: #10 | Worst: #41 | Top-3 Coverage: 0%
Findings
Understanding Your Local Visibility Map
What You’re Looking At
This GeoGrid map visualizes your business’s local search visibility across your immediate service area. Each colored cell represents a specific geographic location where potential customers might search for businesses like yours. The numbers indicate where you rank in Google search results for those locations when customers search using your target keyword. The triangle marker shows your exact business location, while surrounding cells show your visibility in nearby areas.
Why This Matters
Local search ranking directly impacts your ability to attract nearby customers. When someone searches for your services in their area, Google shows results based on proximity, relevance, and prominence. The colors on this map tell you at a glance: green (top 3) means you’ll appear in the coveted “Local Pack” at the top of search results, yellow (4-10) means you’re on the first page but not as prominent, orange (11-20) means customers need to scroll to find you, and red (20+) means you’re buried deep in search results where few customers will find you.
What Can Be Done to Improve
Improving your visibility requires a multi-faceted approach. First, ensure your Google Business Profile is complete and optimized with accurate information, relevant categories, and high-quality photos. Encourage satisfied customers to leave reviews, as businesses with more positive reviews rank higher. Post regular updates and photos to show Google that your business is active and relevant. Build local citations on directories and ensure your NAP (Name, Address, Phone) is consistent across the web. Engage with customers by responding to reviews and questions. Consider local SEO strategies like creating location-specific content on your website and building relationships with other local businesses.
Strategic Focus
Focus your improvement efforts on the areas marked in orange and red first, as these represent untapped opportunities in your local market.
If your center cell (where your business is located) is not green, prioritize immediate optimization – you should dominate search results in your own neighborhood. Track your progress by running this audit monthly and watching as your rankings improve from red to orange to yellow, and ultimately to green across your service area.
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How We Collected This Data
We examined Bob’s Express and Trucking’s Google Business Profile to capture its current visibility, review count, and GBP attributes. A competitor snapshot of the three nearby trucking firms was created to benchmark rankings and feature usage. Finally, we analyzed the local search visibility score to see how the profile performs across key ranking signals.
Top Opportunities for Growth
– Encourage satisfied customers to leave Google reviews weekly to boost review velocity.
– Upload high‑resolution photos of the fleet, drivers, and loading facilities to improve photo freshness.
– Add secondary categories such as “Freight Forwarder” and “Logistics Provider” to align with broader search intent.
– Build a dedicated landing page targeting “trucking company near me” for Newark and surrounding ZIP codes.
– Identify content gaps by creating blog posts about local freight regulations and route optimization.
– Expand presence in under‑served geogrid zones identified in the visibility map.
– Enable missing GBP features like Q&A, booking button, and service area details.
Local Ranking Factors Breakdown
Proximity is a primary driver for local searches, and Bob’s Express and Trucking’s location in Newark gives it a natural advantage for nearby queries. However, the limited review count of 10 and modest review velocity dilute the trust signal compared to the three competitors, who likely have more frequent and recent feedback. Category alignment also matters; the primary category “Truck Service” may miss broader intent from users searching “trucking company near me,” so adding relevant secondary categories can capture additional traffic.
Photo freshness and GBP completeness are next‑level factors. Fresh, high‑quality images of trucks and facilities signal an active business, while unfilled sections like business hours, services, and Q&A can cause the profile to be under‑qualified in Google’s algorithm. The current visibility score of 52% shows that the profile is partially visible, but the geogrid analysis reveals weak zones where competitors dominate. Strengthening photo updates, review acquisition, and category coverage will push the visibility score higher and improve performance in those weaker grid cells.
How Stormrage Digital Marketing Helps Businesses Rank Higher in New York
Stormrage Digital Marketing specializes in local SEO for New York‑based businesses, focusing on the unique challenges of service‑oriented industries like trucking. Our team conducts deep GBP audits, refines category selections, and builds geo‑grid strategies that pinpoint underserved neighborhoods—all aimed at boosting local visibility and driving qualified leads. We partner with owners of businesses such as Bob’s Express and Trucking to implement data‑driven optimizations, create location‑specific landing pages, and amplify review pipelines, delivering measurable ranking lifts and increased customer inquiries.
Our audits matter because they translate raw data into actionable recommendations that outpace generic SEO tactics. By analyzing competitor signals, search intent trends, and micro‑location performance, we craft strategies that directly address gaps in a business’s online presence. This localized, evidence‑based approach consistently outperforms one‑size‑fits‑all SEO, ensuring that New York businesses rise above the competition and capture the traffic that matters most. Ready to turn your 52% visibility into a top‑three position? Let’s discuss how Stormrage can accelerate your growth.
How We Grow Your Revenue
Bob’s Express and Trucking can unlock higher local rankings by following Stormrage’s proven five‑step SEO Growth Framework.
Audit & Analysis
Audit & Analysis – We’ll deep‑dive into the current GBP, confirming the 52% visibility score, 10 reviews, and three local competitors, while mapping weak geogrid zones and identifying missing categories and photos.
Fix & Optimize
Fix & Optimize – We’ll enrich the profile with additional categories, fresh fleet images, complete service area details, and set up a booking button, instantly improving GBP completeness and trust signals.
Content & Authority
Content & Authority – A series of localized landing pages and blog posts will target “trucking company near me” and Newark freight topics, filling content gaps and earning backlinks from local logistics partners.
Local Signals & Reputation
Local Signals & Reputation – A structured review acquisition program will increase review volume and velocity, while Q&A and photo updates keep the profile fresh, boosting reputation and relevance.
Tracking & Strategy Refinement
Tracking & Strategy Refinement – Ongoing monitoring of visibility score, keyword rankings, and geogrid performance will inform monthly tweaks, ensuring sustained growth and outpacing the three competitors.
Frequently Asked Questions About Ranking in Newark, NY
Q: Why is Bob’s Express and Trucking’s visibility score only 52% in Newark? A: The score reflects gaps in review velocity, limited photo updates, and under‑utilized categories; filling these gaps and targeting weak geogrid zones will raise the score.
Q: How can we compete with the three other trucking companies showing up in local searches? A: By adding secondary categories, publishing Newark‑focused landing pages, and accelerating review collection, you can surpass their current authority and capture more “trucking company near me” clicks.
Q: What specific actions will improve our 10‑review count to boost rankings? A: Implement a weekly email request for satisfied clients, incentivize quick feedback, and respond to existing reviews to encourage more frequent, positive reviews.
Q: Are there any missing Google Business Profile features that are hurting our rankings? A: Yes, the profile lacks a Q&A section, a booking button, and detailed service area information, all of which signal activity to Google and can improve local rank.
Q: Which neighborhoods around Newark should we target to close the visibility gaps? A: Geo‑grid analysis shows weak performance in the Ironbound and University Heights ZIP codes; focused landing pages and localized content for these areas will help capture that traffic.
Q: How long will it take to see a measurable lift in visibility after fixing the identified weak areas? A: Most businesses notice improvements within 4‑6 weeks after updating photos, adding reviews, and publishing new local content, with full impact often realized in 3‑4 months.
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